June, 2014

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The World Cup of Marketing Part 1: Nike Vs. Adidas

Adobe Experience Cloud Blog

'Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. But we aren’t just in it for the team rivalry – we’ve also been fascinated by the ads. The FIFA World Cup is more than a sporting event; it’s a chance for brands to go head to head on our TVs, our mobile devices, and all over social media.

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More Than A Thousand Words: The Power of Visual Storytelling

Marketing Insider Group

'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world.

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Which Social Media Sites Really Matter and Why

Neil Patel

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

B2C 76
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How to Be Everywhere Through Marketing Automation Magic

Duct Tape Marketing

'How to Be Everywhere Through Marketing Automation Magic written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Jan Marciniak – Enjoy! photo credit: Jiuck cc. When marketing your business you have a lot of ends to meet. Your goal should always be to systemize your marketing campaigns in a way that their success is repeatable and the process can be carried out by almost anyone.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story

Adobe Experience Cloud Blog

'Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? When done right, a hashtag is more than an add-on, or a way to listen in on consumer conversations.

Branding 134
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[IT Best Practices] Finding the Right Marketing Solution

Adobe Experience Cloud Blog

'Author: Johnny Cheng Back when I was in IT , my biggest fear was implementing a solution that no one liked – or worse, didn’t end up using. Being at a startup tech company, my IT budget was miniscule. This meant that aligning with other “well-funded” departments in my company, such as the marketing team, was always a challenge. If I’d had an unlimited budget, I would have always implemented complete turnkey solutions (for those not in IT, these are “off the shelf” ready to go soluti

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What Content Marketing ROI and a Beach in Fiji Have in Common

Adobe Experience Cloud Blog

'Author: Hana Abaza Any marketer worth her salt is results driven. Marketers understand that in order to make an impact on the bottom line, you need insight into how people are interacting with you, your product, and the company or brand as a whole. So why is it that only 28% of marketers are able to measure the ROI of their content marketing? Although content marketing has proven to increase awareness, generate leads , and lower the cost of acquisition, many marketers still struggle with two ke

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How Marketers Can Learn to Speak “IT”

Adobe Experience Cloud Blog

'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. I thought of myself as the technology sheriff. I policed the policies. I secured the security. But more importantly, I made life hard for people like you. And by “people like you,” I mean people who weren’t in IT. People in sales, people in marketing. You snuck in unauthorized smartphones.

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Facebook Stats that Every Social Marketer Should Know

Adobe Experience Cloud Blog

'Author: Maggie Jones With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving.

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How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]

Adobe Experience Cloud Blog

'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Future of Digital Marketing is Already Here

Adobe Experience Cloud Blog

'Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. Create engaging experiences tied together across channels and time at scale. Drive conversions and get insight into spend and effectiveness.

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Be Relevant or Die: The New Nature of Nurture

Adobe Experience Cloud Blog

'Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Harnessing relevance in your marketing efforts involves engaging , relevant , personalized content – you’ve heard it all before.

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4 Ways to Make Your Virtual Events Go Off Without A Hitch

Adobe Experience Cloud Blog

'Author: Phillip Chen Attending all day conferences is becoming less and less feasible, especially as your attendees have more to do. And virtual events are a great way for them to obtain all of the great information they can get from a traditional conference, but without the high cost. Plus, virtual events are often more convenient, as attendees don’t have to travel and be stuck in a convention center or hotel all day.

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Why Sports Websites Don’t Get Me: An Open Letter

Adobe Experience Cloud Blog

'Author: Carl Boehm Dear sports websites, We spend a lot of time together. A lot. You are the first websites that I visit in the morning and the last websites I check at night. I bookmark you, share your stories on my Facebook page, and compulsively consult you on my phone all day. Some of my friends and loved ones feel jealous of the time that I spend with you, but they realize nothing will drive us apart.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Mobile Experiences Have a Long Way to Go…How’s Yours?

Adobe Experience Cloud Blog

'Author: Phillip Chen As you’ve probably noticed, an increasing percentage of customer engagement, and ultimately purchases, now happen on mobile devices. But because this transformation happened so quickly, many marketers are still playing catch-up when it comes to optimizing mobile experiences for their customers. And so, to help marketers improve the quality of their audience’s mobile interactions, I decided to put together a list of my own most pivotal mobile experiences from a consumer sta

Transform 133
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On Amy Adams, or, Why You Must Post Blogs You Hate

Adobe Experience Cloud Blog

'Author: Scott Yates In the office of BlogMutt, where I work, we have this disagreement about Amy Adams. Half of us love her. We think that she elevates so-so movies (like Man of Steel or Julie & Julia ) and she makes good movies great. We identify with her even when she portrays someone we know nothing about in real life. And looking into her eyes in movies like Junebug or Sunshine Cleaning gets us a little misty-eyed.

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IT…Marketing’s Friend, or Foe?

Adobe Experience Cloud Blog

'Author: Phil Fernandez So is the IT department a friend of the marketer, or not? It is frankly surprising that I have been working in technology for more than two decades, and as I travel around and meet with customers – big and small – I hear nearly every CMO or head of marketing say nearly the same thing: “Our IT department only gets in the way.” At some point – this has to change.

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How Predictive Lead Scoring Takes The Guesswork Out Of Identifying The Leads Most Likely To Buy

Adobe Experience Cloud Blog

'Author: Tony Yang It was 2007 and I had just finished business school and joined my first startup — a small bootstrapped SaaS company that offered a large file transfer solution. At that time, I was the only marketer and employee #5 in the company, and we were starting to get some real traction in customer acquisition. Our basic value proposition was all about making it easy to send large files without having to deal with email attachment size limits or using FTP clients that are too co

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The 10 Internet Trend Charts You Need To See From Mary Meeker

Marketing Insider Group

'Every year around this time Mary Meeker puts out her famous Internet Trend Charts. I cover them every year because I think she has found a way to show all the amazing change the web has brought to our lives, the world of business and especially for us marketers trying to reach the digital consumer. There’s 164 slides in her latest deck, so I have pulled out the 9 internet trend charts you need to see… Mobile Still Has A Ton Of Growth.

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Does Marketing Have A Marketing Problem?

Marketing Insider Group

'Imagine this: You walk into your first day at a new job and find out you will be presenting to more than 100 very senior marketing executives at an invitation-only event in 2 days. 2 days! As NewsCred’s newly appointed Head of Strategy, I was honored to speak on the company’s behalf for the first time at the New York City meeting of the ef2b35 ;">Argyle Summit. “One common theme of this event has been change,” I said after joking that I was the only thing standing between the hungry crow

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Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report

Marketing Insider Group

'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles.

CMO 88
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Keys To Leadership Success? Candor And Trust

Marketing Insider Group

'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business. The book is called “ Creativity, Inc. - Overcoming The Unforeseen Forces That Stand In The Way Of True Inspiration” by Ed Catmull. Ed Catmull is the President and Co-Founder (along with Steve Jobs) of Pixar and also President of Disney Animation Studios.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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4 Steps To Success In The New Demand Generation World

Marketing Insider Group

'Today’s post is another guest post from Rob Krekstein, Sr. Director of Lead Generation at Ventyx. Rob is a good friend and my former colleague. He sends us these Demand Generation tips every few weeks to keep us grounded in one of the main focus areas of B2B Marketing: delivering quantifiable value to the business and leads for sales. 10+ years ago, Demand Generation was a phrase people rarely used, and even rarer were the people who understood it.

CRM 84
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My Next Adventure In Content Marketing

Marketing Insider Group

'I am very excited to announce today that after nearly 7 years at SAP , I am taking a big step in my journey. When I moved from sales into marketing, my aim was to help more customers – more than one at a time. I have talked about how I believe marketing has a marketing problem. And so I am leaving one amazing company and joining another with the goal of helping more brands create content that customers actually want, to engage with new potential buyers, to build trust and to forge new rel

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The 12 Ironclad Rules for Issuing Press Releases

Neil Patel

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

PR 73
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5 Tools to Make Your Email Smarter, Faster, Better

Duct Tape Marketing

'5 Tools to Make Your Email Smarter, Faster, Better written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I believe that email is with us for a while longer. Despite the attempts of well meaning app makers and social networks, email is not dead. In fact, I get a ton of email from those same social networks that were going to kill email off. photo credit: tompagenet via photopin cc.

CRM 77
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marketing Automation: What is it and Why Should I Care?

Duct Tape Marketing

'Marketing Automation: What is it and Why Should I Care? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Scott Thomas – Enjoy! . Marketers, meet your secret weapon: marketing automation. Only recently, has this underutilized method of demand generation been brought to the forefront of public attention.

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10 Ways to Build Your Email List – the Right Way

Duct Tape Marketing

'10 Ways to Build Your Email List – the Right Way written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Krista Bunskoek – Enjoy! . photo credit: Flickr. Think email marketing is dead? Think again. Last year alone, 44% of email recipients actually admitted to making a purchase based on promotional email they received.

eBook 74
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The Benefits of Building, Joining or Growing a Mastermind Group

Duct Tape Marketing

'The Benefits of Building, Joining or Growing a Mastermind Group written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Bill Hibbler. photo credit: learningexecutive via photopin cc. Anyone who has read Napoleon Hill’s often cited business classic, Think and Grow Rich will be familiar with the business use of something called a Mastermind Group.

Energy 74
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Why Teaching Is Such a Sexy Way to Sell

Duct Tape Marketing

'Why Teaching Is Such a Sexy Way to Sell written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Okay, I’ll admit it, I was trying to get your attention with the inclusion of the word sexy in the title of this post, but before you cry foul, sexy as an adjective simply means desirable, interesting, appealing – all good things when it comes to attracting clients. photo credit: theirhistory via photopin cc.

Price 73
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.