May, 2010

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Here at Marketo, we’ve had our own fair share of B2B social media marketing success.

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 18, 2010 Subscribe 7 Common B2B Social Media Marketing Mistakes Share Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space.

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10 Worst Things to Do With a Qualified Sales Lead

Adobe Experience Cloud Blog

Marketers spend a lot of time (and money) delivering leads to sales teams. Of course, one big mistake – or even a series of little ones – can be the end of a potential sale. Ensure you avoid these 10 worst things you can do with a qualified sales lead in your lead nurturing efforts: 1. Repeated phone calls: There’s a firm line between nurturing a sales lead and harassing a prospect that all marketers have to respect.

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5 Free B2B Marketing Tools

Adobe Experience Cloud Blog

Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Once you have a marketing automation solution in place, there are a host of free or low-cost resources available to provide additional support. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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9 Must-Read B2B Social Media Thought Leader Interviews

Adobe Experience Cloud Blog

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. We are all still finding our best ways to incorporate social media into our marketing, and with these 9 must-read social media thought leader interviews, B2B marketers can formulate a solid plan of action. . 1.

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5 Ways B2B Blogs Can Fast-Track Marketing Efforts

Adobe Experience Cloud Blog

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

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Lessons from Sales and Marketing Revenue Masters

Adobe Experience Cloud Blog

Since the idea of Marketo popped into the minds of Marketo’s founders, Jon Miller and Phil Fernandez, marketing accountability was at the center of their thoughts. While many marketers think about reporting and analytics as necessary evils, Jon and Phil think about how properly measuring campaign success and capturing which lead sources are likely to turn into won deals allows marketers to get credit for all their hard work, providing visibility past the marketing department through to the

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How does Time affect Marketing Accountability?

Adobe Experience Cloud Blog

While top marketers understand that proving marketing’s impact on revenue is essential to transforming marketing into a revenue driver and an accountable part of the revenue team, only 20% of companies say they excel at measuring the business performance of marketing initiatives. Where is the disconnect? Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue.

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Does it matter if you work for a CMO or VP of Marketing?

Adobe Experience Cloud Blog

In 2007, Jon Miller (my current boss and VP of Marketing at Marketo), posted an article about the difference between a CMO and a VP of Marketing. I did not read the article at the time, but did stumble upon it about a year ago. When I first read the post I thought it was written by someone who wanted a different title than what was written on their business card.

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Taking Action on Ideas from Marketing Profs B2B Forum

Adobe Experience Cloud Blog

Image compliments of [link]. At the end of the MarketingProfs B2B Marketing Forum, a session was held to discuss ideas generated during the event. Since the session, our team has been thinking about how to implement many of these great ideas. . Here are the first few we are working on: You need an editorial calendar for your content creation. Action: This type of calendar ensures you have the right content at the right time.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Key to Email Deliverability is Reputation

Adobe Experience Cloud Blog

Mentioned in a previous post, Top 5 Resources for Email Deliverability , the Return Path paper, Your Reputation Hold the Key to Deliverability , provides best practices for improving sending reputation at your company. The slightly disturbing stat, reporting how 20% of legitimate email never reaches the inbox, should make you want to give this paper a quick read through.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 12, 2010 15 Subscribe 5 Steps to Achieve Lead Generation ROI Share While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff.

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Design for Email Deliverability

Adobe Experience Cloud Blog

I recently read an article by Karen Gedney of ClickZ. It’s not the latest article out there, but it does a great job explaining how B2B companies should design their email’s for deliverability. The key point from the article is: keep it simple! Tips include: Avoiding Flash: Because embedded flash doesn’t work consistently with most email clients, you can forgo using flash and other design elements.

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Top 5 Resources for Email Deliverability

Adobe Experience Cloud Blog

Poor email deliverability affects your company’s reputation and, in effect, influences your company’s ability to drive revenue. And in a highly competitive B2B industry, reputation and reliability are everything. In this post I’ve included my top five resources to help you improve email deliverability. Email Experience Council : The email marketing arm of the Direct Marketing Association provides best practices for email and digital marketing.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Model the Stages of Your Revenue Cycle for Better Marketing Forecasting

Adobe Experience Cloud Blog

Last week, I introduced the idea of marketing forecasting and introduced six steps for marketing forecasting done right. This week, I will explore more detailed elements of the six step marketing forecasting methodology, beginning by discussing why it is so important to develop a rigorous model of the various stages of your company’s revenue cycle. Why Have A Marketing Forecasting Methodology?

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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.

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Why am I in Marketing?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Share As I traveled the course of my career, often times in unexpected directions, I have found myself asking the question of why I do what I do.

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Welcome to the Marketo Modern B2B Sales Blog!

Adobe Experience Cloud Blog

One of the great things about working at Marketo is the amount of marketing and sales professionals we speak to each week. We’re hearing, sharing, and creating exciting new ideas of how to make the revenue cycle be better. Marketing Automation really seems to be breaking out, and with it comes an entire reinvention of sales and marketing alignment, best practices, and ideas of how to more acutely define the revenue funnel and the sales cycle. .

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The Objectives for the B2B Marketing Insider blog | B2B Marketing.

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.

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The Objectives for the B2B Marketing Insider blog

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 5, 2010 Subscribe The Objectives for the B2B Marketing Insider blog Share Since I think it is important to set objectives, I am going to lay them out here.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations.

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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 10, 2010 Subscribe Social Media and the Case for Marketing Optimism Share Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers.

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 17, 2010 Subscribe The #1 Way to Improve Customer Loyalty and Satisfaction Share I have stated many times that the role of marketing is to help our companies gain and keep customers.