November, 2010

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 9, 2010 4 Subscribe Report: Blogs Are An Important Part Of The Marketing Mix Share The proof is in folks: blogs are an important part of the marketing mix, according to Technorati’s recent &# State of the Blogosphere &# report.

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4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started

Adobe Experience Cloud Blog

Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new

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12 Tips For B2B Marketers to Excel in Twitter

Adobe Experience Cloud Blog

Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Marketo Secures $25 Million in New Financing to Help Customers Drive Revenue Growth

Adobe Experience Cloud Blog

In this still challenging post recessionary environment, CEOs continue to be urgently focused on growth. As the leading Revenue Performance Management company, Marketo is laser focused on helping its customers become the revenue growth champions of the 21 st Century. Today I share the exciting news that Marketo has received $25M in venture funding, led by Institutional Venture Partners.

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14 Things You Probably Don’t Know About Dreamforce

Adobe Experience Cloud Blog

Dreamforce is less than a month away- and everyone is starting to get pretty excited. If this is your first time attending, get ready for a great week ( plus, check out these first timer tips from Andrew Sinclair). And for those of you that have been to a previous Dreamforce, be excited for an even bigger and more spectacular event. To kick off the fun, I thought I would put together a list of things you probably didn’t know about this year’s event: There shouldn’t be lines for breakout sessio

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Content Marketing Basics: A B2B Marketing Cheat Sheet

Adobe Experience Cloud Blog

In Marketo’s latest B2B Marketing Cheat Sheet about Content Marketing, we cover the basics of content marketing. In a previous blog post we reviewed the three Rs of content marketing – reorganize, rewrite and retire. In this post, we will summarize the basics. First off, how do you define content marketing? What is it? Content marketing is the creation and sharing of content for the purpose of promoting a product or service.

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Lead to Revenue Management with Andre Pino of Forrester Research

Adobe Experience Cloud Blog

I recently had a chance to sit down with Andre Pino, principal analyst for Forrester Research, to discuss lead to revenue management , a solution for overcoming the sales and marketing process gap. In this video, we discussed how a model can help define and manage how a potential customer proceeds through various qualification, opportunity and revenue stages to become an actual customer.

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What Does Sales and Marketing 2.0 Mean?

Adobe Experience Cloud Blog

Sales and marketing are in the process of rapid evolution, changes driven by both market pressures and improved technologies. Some have dubbed the new business paradigm as Sales 2.0 , or Sales and Marketing 2.0. The new vision is one that has improved alignment between sales and marketing departments, shared goals, and a better understanding of customers.

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The Metrics that Matter for Marketing Measurement

Adobe Experience Cloud Blog

“Marketing has always been a grueling and competitive sport – not unlike running a marathon.With the changes in the buying process, in media and technology, and managing expectations, it’s like running a marathon as the ground shifts beneath your feet. What was already difficult, is becoming increasingly difficult. If you’re going to do it without measurement, it’s like running a marathon, in an earthquake, blindfolded.&# – David Raab.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Optimizing Trial Conversion Rates With Lead Nurturing

Adobe Experience Cloud Blog

We are excited to have Jep Castelein of popular lead management and marketing automation blog, Lead Sloth , contribute a guest blog post. Read below to find out the best ways to optimize your conversion rates using lead nurturing: A lot of early adopters of Marketing Automation systems are in the technology industry. For many of them, product trials are an important lead generation tactic.

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How Productive is Your Demand Chain?

Adobe Experience Cloud Blog

I was recently thinking about Harvard economist Michael Porter’s Competitive Advantage: Creating and Sustaining Superior Performance, and in particular, his idea of the Value Chain. Porter’s Value Chain concept is a way to assess a company by separating it into “strategically relevant activities” in order to better understand how well processes function and perform across business units and how that impacts costs and revenue.

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Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic

Adobe Experience Cloud Blog

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Evan started off with some interesting and scary statistics of why marketing and sales alignment is so important in your organization.

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Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs

Adobe Experience Cloud Blog

Geeks and Artists unite! In the words of Jon Miller, VP of Marketing at Marketo, Marketing is not the arts and crafts guy anymore! Marketing is part of the organization that is now held accountable for revenue. Marketing is both an art and science. How do we create the perfect mix? Find out more in the latest version of Marketo’s secret sauce: Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What the World Needs Now: A Revenue Revolution

Adobe Experience Cloud Blog

Marketo’s CEO, Phil Fernandez was invited, once again, to share his thoughts on the weekly SLMA Radio show. In case you missed it, download the recording here or read below for a quick summary. Phil was recently inspired by reading Michael E. Porter’s book, Competitive Advantage: Creating and Sustaining Superior Performance , which talks about the value change in business, and how business needs to change their processes as well as understand the investments that are associated with these proce

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Does Sales Value Lead Scoring?

Adobe Experience Cloud Blog

I’m pleased to share some smart advice from Kathryn Roy, Managing Partner at Precision Thinking , a consulting company that addresses three key areas for B2B sales & marketing teams — primary research, strategy, and sales enablement. She’s worked with some of the most successful B2B companies including IBM, Avid, CA, Constant Contact, and Lotus, and has published in HBS Working Knowledge, MarketingProfs, and Mass High Technology.

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Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy September 28, 2010 1 Subscribe Integrate Social Media Into Your Marketing Mix As a results-oriented marketer you want to only deploy your precious time and budget into marketing programs that work.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0 Summit was held on November 15th, 16th and 17th.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 4, 2010 2 Subscribe How To Shorten The B2B Buyer Cycle With Landing Pages Share The business-to-business (B2B) buyer cycle is complex, not because the products are necessarily hard to use, but because the offerings are more sophisticated both in terms of what they can do

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 11, 2010 1 Subscribe Top Takeaways From Blogwell Philly 2010 Share On Tuesday, November 9th I was fortunate enough to attend and participate in Blogwell Philly 2010.

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A B2B Marketing Manifesto?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? Share The folks at Velocity Partners think that this is a great (and a scary) time to be a B2B marketer.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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November: The Five Links You Need

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 2, 2010 Subscribe November: The Five Links You Need Share Halloween is over and with the turning of the calendar page to November, there are many changes taking place.

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B2B Marketing Predictions For 2011

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 18, 2010 16 Subscribe B2B Marketing Predictions For 2011 Share Whenever I start to see Thanksgiving turkeys flying out of the grocery store and Black Friday ads start to appear, I know it’s that time of year to prognosticate.