Marketing Insider Group

JANUARY 9, 2018

If you want to know what will shape marketing in 2018, just look where marketing technology is heading. Today, technology is much more than a dynamic arm of marketing – a sea of thousands of tools and resources for marketers to pick and choose from and add to their bag of tricks. Martech, the merging […]. The post 5 MarTech Trends That Will Evolve Marketing In 2018 appeared first on Marketing Insider Group.

Marketing 223

Marketing Marketers Content Marketing 223

Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Here at Wyzowl , we've just published the results of our fourth annual State of Video Marketing Survey, and the numbers suggest this is set to be another big year for video -- among both marketers and consumers. These statistics were gathered by surveying 570 unique respondents in December 2017.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Adobe Experience Cloud Blog

JANUARY 29, 2018

Now is the time of year people start thinking about what’s next in their careers. For some, there may be a next step up the ladder to consider, but for many others, the idea of starting a business is at the forefront of their minds. The new year is naturally a time to consider taking your hypothetical venture and testing it out to see whether there’s a viable business there.

Marketing 134

Marketing Marketers Thought Leadership Marketing Plan 134

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).

Real Estate 111

Real Estate CMO SEO Content Marketing 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Traackr

JANUARY 5, 2018

Meet Andy Cunningham and discover her game-changing process of positioning to help you define your company’s DNA, and see how influencers fit in the equation.

86

86

Duct Tape Marketing

JANUARY 9, 2018

Understanding, Narrowing, and Choosing Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. In marketing today it’s common to hear that you must know who your target audience is in order to be effective with your marketing. This mostly implies that you determine the makeup of a market that your business is most likely to attract.

Communications 75

Communications SEO Product Marketing 75

Hubspot Marketing

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people from even trying. But here’s the thing: we don’t have to be Hemingway to be good at stories.

Transform 134

Transform Entertainment Price Product 134

Adobe Experience Cloud Blog

JANUARY 31, 2018

You’ve just shared your video with the world. The view count is coming in and looking at the numbers, you feel the investment was worth it. Should you be excited? Well, not just yet. To be honest, the view count is the least important metric because it doesn’t really come close to the only metric driving your video strategy. In fact, what counts as a video view on many social platforms is 3 seconds or more, or just opening the video.

Thought Leadership 134

Thought Leadership Branding Place Customer 134

Content Marketing Institute

JANUARY 12, 2018

In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Zumvu

JANUARY 26, 2018

Wordpress is an amazing tool for businesses. It allows them to build a site that's customized to their needs. This is especially true with the plugins that are available for the site.

Customer 52

Customer 52

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JANUARY 16, 2018

Why Your Customers Don’t Care About Your Products and Services written by John Jantsch read more at Duct Tape Marketing. The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world.

Product 74

Product Customer Promotion SEO 74

Marketing Insider Group

JANUARY 2, 2018

Network, learn, discover. The best marketing events are where we grow in our field and get our dose of marketing inspiration. There were dozens of fantastic marketing conferences last year. Whether you attended some and are planning your event schedule for 2018 or you are excited about trying your first one, make sure you put one […]. The post The Best Marketing Conferences of 2018 appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers Content Marketing 111

Rock Content

JANUARY 8, 2018

“You were born with two ears and one mouth for a reason…so that we can listen twice as much as we speak.”. – 55 AD from Epictetus , the Greek Sage and Stoic philosopher. Listening is probably one of the most important skills we can use in all aspects of our lives – both personally and professionally it shows empathy, a genuine interest and through active listening we can learn a lot about a person.

Whitepaper 53

Whitepaper eBook New Technology Education 53

Adobe Experience Cloud Blog

JANUARY 23, 2018

Creating a superior customer experience is critical for companies today. Customers are savvier than ever and enjoy the ability to choose based on the more attractive offer. Customer experience involves practices of planning and responding to interactions to satisfy or outdo expectations, thereby, snowballing consumer fulfillment, devotion, and support.

Thought Leadership 134

Thought Leadership Millennials Customer Marketing Strategy 134

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

JANUARY 8, 2018

Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.

Health 111

Health Price Content Marketing Branding 111

Zumvu

JANUARY 25, 2018

With over 1,000 companies trying to sell some type of advertising technology in over forty categories, it’s no longer unexpected that the maximum common word that marketers use to explain themselves is “beaten.

Marketing 52

Marketing Marketers Advertising Advertisers 52

Duct Tape Marketing

JANUARY 18, 2018

Getting Started with Defining Your Ideal Client written by John Jantsch read more at Duct Tape Marketing. If you loved this podcast and post check out our Ultimate Guide to Small Business Marketing Strategy. Marketing Podcast with John Jantsch About Defining Your Ideal Client. Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, “I can work with anyone I want to work with,” would you still be working with who

Marketing Strategy 72

Marketing Strategy Product Place Customer 72

Marketing Insider Group

JANUARY 15, 2018

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with.

Management 111

Management Marketing Marketers Video Marketing 111

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

JANUARY 29, 2018

The Value of a Strategic Partnership. What happens when one of the world’s foremost SEO providers partners with the industry-leading SEO enterprise platform? You get one of the fastest rising digital marketing agencies in the U.S. and a company that has received industry awards for its explosive growth, excellence in digital marketing and company culture.

SEO 44

SEO eCommerce Digital Marketing Analytics 44

Adobe Experience Cloud Blog

JANUARY 19, 2018

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough for the ability to fight these words with a long list of KPIs and ROI.

Content Marketing 134

Content Marketing Thought Leadership User-Generated Marketing 134

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

Management 111

Management Analytics Energy Social Media Marketing 111

Zumvu

JANUARY 24, 2018

In the event that you are an advertiser, business visionary, or entrepreneur, at that point it is critical that you have a solid handle on your promoting and how to best use present day techniques to get more deals and clients.

Advertising 52

Advertising Advertisers Promotion Marketing 52

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JANUARY 11, 2018

Why It Is Essential to Put Strategy Before Tactics written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch About Strategy. Marketing strategy is one of my favorite topics, and it’s been a distinguishing mark over the years of Duct Tape Marketing because so many marketers want to talk about tactics. When I talk about marketing strategy, the first thing I talk about is what it is not, before what it is.

Customer Journey 66

Customer Journey Marketing Strategy Direct Mail Education 66

Marketing Insider Group

JANUARY 3, 2018

At the end of 2017, we were not merely discussing what the future of marketing will be like. We were living it. No longer are artificial intelligence, VR, voice activation and other tech next-generation concepts reserved for big budget brands to play around with. Nor are marketers trapped by the traditional tame, safe, and well-defined […]. The post The Future Marketing Trends That Rocked 2017 appeared first on Marketing Insider Group.

Market Trends 111

Market Trends Marketing Marketers Branding 111

Rock Content

JANUARY 18, 2018

Another year has come and gone, and 2018 is upon us. As usual, the big question for us—SEO experts, digital marketers, and brand experts—is what will the New Year bring for SEO? Search engine optimization has been around for years, but it is evolving rapidly, perhaps more so than any other field in marketing. Indeed, 2017 saw several major leaps forward for SEO, from an increased focus on machine learning for search engines to changes in the way that consumers search for information online.

SEO 41

SEO eBook PR Digital Marketing 41

Adobe Experience Cloud Blog

JANUARY 16, 2018

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.” Players match cards containing various risqué phrases to make clever combinations—like Apples to Apples with a hefty dose of vulgarity.

Thought Leadership 134

Thought Leadership Shipping Marketing Marketers 134

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st

Branding 108

Branding B2C Logistics Content Marketing 108

Zumvu

JANUARY 8, 2018

Niche blogging refers to creating a blog within a specific subject. This kind of blogs focus more on ideas, information, methods, ways or solution that facilitate the topic or that are directly related to it.

52

52

Duct Tape Marketing

JANUARY 30, 2018

The Importance of Visual Elements in Your Brand Strategy written by John Jantsch read more at Duct Tape Marketing. When you’re building your brand, including the development of your story, personality, core message , brand promise and so on, you need to be sure to include a strategy for visual components as well. No matter how great your business and messaging are, let’s face it, visuals are usually the most effective way to capture your audience’s attention and build brand rec

Branding 64

Branding Law Marketing Strategy Place 64

Marketing Insider Group

JANUARY 24, 2018

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]. The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group.

Marketing 111

Marketing Marketers Search Marketers 111

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail