Adobe Experience Cloud Blog

JULY 31, 2014

'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. In an April 2014 study, Flurry found that the average American spends 162 minutes on their mobile device daily, 86% of which is spent in apps. Personally, I have at least 100 apps (five full screens) on my iPhone. Parallel to this, a new ecosystem of mobile app companies has emerged and come into their own.

Customer 134

Customer Thought Leadership Health eCommerce 134

Marketing Insider Group

JULY 30, 2014

'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply.

Content Marketing 103

Content Marketing Inbound Marketing Analytics Entertainment 103

Duct Tape Marketing

JULY 25, 2014

'30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! A man walks into a bar/restaurant/hotel/car repair shop. Chances are, he found it online. That’s because today’s consumers, 80% according to Google , rely more on the Web to find and choose local businesses.

Digital Marketing 77

Digital Marketing Non-Profit Copywriting Marketing 77

Adobe Experience Cloud Blog

JULY 24, 2014

'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds.

PR 134

PR eBook Thought Leadership Marketing 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 29, 2014

'Author: Noah Abelson If you’re marketing on social (and we hope you are!), your primary goal should be to connect with users. But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products.

Branding 134

Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

JULY 17, 2014

'Author: Josh Hill When I first heard about marketing automation , I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832 hours across the entire team — the equivalent of one full-time hire. To give you a little background, I’d previously been working in sales, where I’d learned the importance of developing a relationship with your audience through educational, entertaining materials

Thought Leadership 134

Thought Leadership Marketing Marketers Entertainment 134

Adobe Experience Cloud Blog

JULY 10, 2014

'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Research from Flurry shows that after downloading any given app, 25% of people will use it only once, and over half of all users will stop using the app after three months. If a mobile app is part of your marketing mix, it’s critical to establish a strong path to conversion — one that users will adopt within the first few weeks.

Real Estate 134

Real Estate Transform User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JULY 9, 2014

'Author: Maggie Jones At Marketo, we spend a lot of time around marketers — and I’m not just talking about our own marketing department. Our customers are marketers, the partners in our LaunchPoint ecoystem are marketers, and the people we ask for advice/take out to lunch/share blog posts with/frantically retweet are marketers. So I might be slightly biased when I say that marketers are some of the most creative, clear-headed, artistic-yet-analytic people that I know.

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 7, 2014

'Author: Heidi Bullock Marketers at all kinds of companies – B2B and consumer-facing, old and new, big and small – are turning to content marketing as a top strategy, for driving thought leadership, establishing relationships with buyers, and fueling their inbound marketing. Marketers are dedicating more and more technology, headcount, and budget to content marketing.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Adobe Experience Cloud Blog

JULY 1, 2014

'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. It also means that marketing has become so multi-channel and integrated that making a distinction is not only pointless – it’s restrictive.

Digital Marketing 134

Digital Marketing Logistics Thought Leadership Marketing 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JULY 28, 2014

'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer. You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. As you invest in your marketing career, the important thing is to spend your time in the places it will count the most.

Thought Leadership 134

Thought Leadership CMO eBook Marketing 134

Adobe Experience Cloud Blog

JULY 23, 2014

'Author: Jesse Finn Good marketers are hard to find. In fact, many organizations today are facing huge gaps in their marketing team roster – there just aren’t enough people to do the job. Take Sears, for example. If you go on to their job listing page, you’ll see they’re currently looking for more than 250 marketing professionals alone. Run a quick search of “marketing automation manager” on popular job site Indeed.com – it yields over 3,700 openings!

Thought Leadership 134

Thought Leadership Digital Marketing Analytics Management 134

Adobe Experience Cloud Blog

JULY 3, 2014

'Author: Maggie Jones July is here, and our Marketing Nation Roadshow’s Summer of Innovation is well underway! Our team has already high-fived amazing marketers in Denver, Scottsdale, Toronto, Seattle, Austin, and Dallas — but we’re not done yet! As the summer goes on, we’ll be taking our show to Washington DC, Vancouver, Miami, Boston, Los Angeles, and more.

Thought Leadership 134

Thought Leadership Event Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 30, 2014

'Author: Bill Binch Lately, Marketo’s had Georgia on our minds — specifically, we’ve been thinking about Atlanta, where we’ve just opened a new office. With 40 employees, a great location, proximity to our customers, and an expert team of Marketo veterans, this marks an exciting moment for our company. But a lot happened between the first time we thought of Georgia and today’s grand opening in Atlanta.

Thought Leadership 133

Thought Leadership Fashion Food Place 133

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Communications

Adobe Experience Cloud Blog

JULY 22, 2014

'Author: Maggie Jones Marketing consumer products with a long buying cycle can be a blessing and curse. On one hand, there’s a bigger lag between your marketing efforts and an actual purchase – if you’re marketing a car, for example, it might take weeks for a buyer to make her decision. It’s difficult to tell which of your past marketing efforts affected the sale, or to prove that your current efforts are worth the investment.

eBook 131

eBook Thought Leadership Communications Education 131

Adobe Experience Cloud Blog

JULY 15, 2014

'Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list. At Marketo, demand generation is deep in the DNA of the whole marketing team – it’s not only a high-level objective, but also an on-going set of activities by

Thought Leadership 127

Thought Leadership CRM Communications Management 127

Adobe Experience Cloud Blog

JULY 8, 2014

'Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4 million viewers, making it the most-watched FIFA World Cup quarterfinal match across all U.S. networks to date.

Thought Leadership 102

Thought Leadership Marketing Marketers Advertising 102

Marketing Insider Group

JULY 28, 2014

'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques. As consumers, we are bombarded with thousands of promotional messages each day. And yet we continue to expect brands and publishers to engage with us directly.

Branding 102

Branding Transform Thought Leadership Millennials 102

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Marketing Insider Group

JULY 7, 2014

'Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators).

Content Marketing 102

Content Marketing Key Performance Indicator Marketing Marketers 102

Marketing Insider Group

JULY 23, 2014

'Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations.

Gen Z 101

Gen Z Millennials Content Marketing Place 101

Marketing Insider Group

JULY 15, 2014

'The explosion of channels we all use to gather, consume and share information is having a dramatic impact on the methods of modern marketers. We largely don’t answer cold calls, respond to unwanted emails, click on banner ads or appreciate disruptive marketing techniques. Evolving consumer habits and the pressures on marketers to help grow the business are re-defining marketing.

CMO 101

CMO Marketing Marketers Entertainment 101

Marketing Insider Group

JULY 10, 2014

'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? I know there are a million ways to answer it, but to me the simplest reply is: just deliver content people want! One thing that I find really rewarding is seeing a young professional, with a ton of talent, and the courage to participate in the conversations we are all having around the changing nature of marketing.

Content Marketing 100

Content Marketing PR B2C CMO 100

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JULY 21, 2014

'In Alice’s Adventures in Wonderland, Alice blindly jumps into the rabbit hole in striking similarity to the way many marketers today are jumping into content marketing. And like a foolish child struggling to understand the world of grown-ups, most marketers have failed to stop and ask what the rabbit hole really is, and why it exists? If the rabbit hole is content marketing, then the rabbit is the search for ROI.

Content Marketing 88

Content Marketing Marketing Marketers 88

Duct Tape Marketing

JULY 18, 2014

'SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Maria Orozova – Enjoy! These days, it’s all about organic: organic produce, organic pressed-juice, holistic baby diapers made from all-organic materials – the list goes on.

SEO 75

SEO Content Marketing Branding Marketing 75

Duct Tape Marketing

JULY 17, 2014

'How to Incorporate Brand Advocates into Your Marketing Strategy written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Holly Cordner – Enjoy! photo credit: Intersection Consulting via photopin cc. When asked about how and why they make purchases, most people say that reviews and recommendations play a major role.

Marketing Strategy 73

Marketing Strategy Branding Marketing Marketers 73

Duct Tape Marketing

JULY 24, 2014

'Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Michael Bird – Enjoy! photo credit: whoohoo120 on Flickr. Let’s say you’ve devised the perfect marketing strategy for your small business, a photograph business.

Social Media Marketing 71

Social Media Marketing Marketing Marketers Analytics 71

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

JULY 10, 2014

'Are Your Words Killing Your Brand? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Karon Thackston – Enjoy! photo credit: BigStock. While there are hundreds of definitions of the word “brand,” my favorites come from the World English Dictionary.

Branding 70

Branding Copywriting eBook Advertising 70

Duct Tape Marketing

JULY 11, 2014

'Bridging the Small Business Marketing Gap written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Faggella – Enjoy! . photo credit: abdevlabs.com. Email marketing and marketing automation software often fails to achieve business goals of enhancing revenue and profitability, creating a “marketing gap” for businesses.

Whitepaper 70

Whitepaper Email Marketing Marketing Marketers 70

Duct Tape Marketing

JULY 30, 2014

'Why How the World Sees You Matters written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Sally Hogshead. Have you ever taken one of those personality tests? – Tests with names like DISC, Kolbe Index and Myers-Briggs. While interesting, the focus of the results is ultimately based on determining “how you see the world.” My friend Sally Hogshead has spent the last few years inventing a test that flips this notion arou

Marketing 70

Marketing Marketers 70

Duct Tape Marketing

JULY 5, 2014

'Weekend Favs July Five written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Miroslav Petrasko (hdrshooter.com) via p

Customer 65

Customer Marketing Marketers 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail