July, 2011

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Lead Scoring: What’s Hot and What’s Not

Adobe Experience Cloud Blog

by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing.

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The Myth of Business vs. Personal Profiles in Social Media

Marketing Insider Group

Like most people I started out using social tools for very distinct purposes. LinkedIn was for connecting with current and former colleagues. Facebook was for friends. Twitter took me a little longer to figure out but basically I decided it was where I would share professional content and opinions. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing!

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The Brutally Honest Guide to Naming Circles in Google Plus

Duct Tape Marketing

The Brutally Honest Guide to Naming Circles in Google Plus This content from: Duct Tape Marketing Users of Google+ are quickly coming to the conclusion that one of the game changing features offered up by this new social network is the following and sharing filter called Circles. For those that have not yet wandered into G+, you can segment those you follow into groups (circles) with the idea that this gives you the ability to share selectively – business contacts get business stuff, famil

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The ABC’s of Email Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Learning anything new can be tricky. The same goes for admitting that you’ve been in the game a long time and you still don’t know all the rules. I was working at home not too long ago and the radio was playing somewhere in the house and I wasn’t really paying attention until, for some reason, a song came on that got my attention – ABC, 123 by the Jackson Five.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What’s the Fuss with Google+?

Adobe Experience Cloud Blog

by Carol Fox Internet giant has developed a new social media option. If you’ve been living under a marketing rock, perhaps you’ve missed the limited launch of Google’s new social media platform, Google+. Whether you’ve received an invitation or spent time begging for one, the question now is how B2B marketing professionals will transform their social media tactical plans as more people join this shiny new social network.

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18 Must-Know Marketing Analytics and Metrics Experts

Adobe Experience Cloud Blog

by Maria Pergolino Marketing Metrics are key to developing the right campaign mix and proving the value of your efforts, but how do you stay up-to-date on everything analytics-focused? What if I told you it’s as easy as following 18 more people on Twitter? The experts below represent the best of the best in marketing analytics, marketing metrics , marketing forecasting, and marketing ROI.

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Community? We Don’t Need No Stinkin’ Community!

Adobe Experience Cloud Blog

by Rick Siegfried “We have our customers. They signed our contract. The rest is up to them. They can deal with Support on a case to case basis.”. This kind of mentality may appall you, but it is sadly all too common among B2B organizations. At first glance, an online community may seem like a lame ploy to add a unique branded B2B social media aspect to your website, but it’s actually the best thing to come to Support since online chat!

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Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Adobe Experience Cloud Blog

by Maria Pergolino One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next. “Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck.

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2011 Lead Management Optimization Survey shows less focus on branding, more on customers

Adobe Experience Cloud Blog

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The study, conducted in partnership with Sales and Marketing Executives International (SMEI) and Marketo, helps shed light on the role marketing plays in lead generation for sales by showing how marketing organizations are investing their time and money into efforts like lead scoring and nurturing, then relating this data to sales results.

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Announcing the Definitive Guide to Marketing Metrics and Analytics

Adobe Experience Cloud Blog

by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing. 11,000 people have downloaded the Definitive Guide to B2B Social Media. And 11,000 downloaded the Definitive Guide to Lead Scoring. Today, I’m thrilled to announce the newest book in the series, the Definitive Guide to Marketing Metrics and Analytics ( #DG2MM ). This 70-page book shows marketing professionals how to talk the talk of C-Level executives in terms of forecasting and reporting, and walk the walk to t

Analytics 107
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Register Now: Must-Attend Marketing Sessions at Dreamforce

Adobe Experience Cloud Blog

by Maria Pergolino The ability to schedule sessions in the Dreamforce attendee portal went live today. If you plan to attend Dreamforce, you’ll want to sign up for the hottest sessions early, as they are going to fill up fast. Here are the sessions I will be attending, along with the reasons I think these are the ones to see – and the reasons I think they will sell out the quickest.

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Panning For Gold: Capturing the Sales Leads You Really Want

Adobe Experience Cloud Blog

by Carol Fox In 1848, people flocked to California in search of gold. They initially used the panning technique to separate gold from dirt and gravel found on the riverbank. But competition was fierce, and not everyone made money. In fact, it’s estimated that only 1 in 20 left with more than when they arrived. Today’s marketers are faced with similar challenges to California’s gold-seekers.

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Lead Nurturing: 5 Ways to Hatch More Sales

Adobe Experience Cloud Blog

by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how? Not to worry – many organizations are faced with the challenge of lead nurturing. On one hand, both marketing and sales are under pressure to close deals and hit monthly numbers. However, nudging leads too fast, or with the wrong message, can quickly spoil them.

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The 10 Traits of Successful Social Marketers

Marketing Insider Group

What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. I have spoken to a number of people at companies of all shapes and sizes. And I have seen a number of traits emerge.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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B2B Marketing Tactics That Work Today

Marketing Insider Group

Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). I am often asked “what is the best tactic in B2B Marketing for driving leads, pipeline or new sales?&# While the answer is often that it really depends on your business, I think the bottom line is that most companies are not focused on solving the right problem.

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3 Steps To Make Blogging A Top Priority

Marketing Insider Group

Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. I mean you are seriously missing the boat. Blogging should be one of the first thing every marketer considers when starting their marketing plan, when distributing budgets, or when assessing their results.

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‘More Social’: Part Two of Owning a Seat at the Revenue Table

Adobe Experience Cloud Blog

by Phil Fernandez In my previous blog post , I discussed the ongoing conversation in marketing circles about having a “seat” at the senior management table. To achieve that goal, my recommendation was to grab and “own” a seat at the company’s “revenue table.” Needless to say, that is where all the action really is. The best way to establish a firm hold on that seat is to attack the entire revenue process through a Revenue Performance Management (RPM) strategy.

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5 Questions on Social Media With Michael Brenner

Marketing Insider Group

Recently Renee DeCoskey , one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media. 1. How did you get your start in the industry?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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5 Types of Content That Every Business Must Employ

Duct Tape Marketing

5 Types of Content That Every Business Must Employ This content from: Duct Tape Marketing Marketing podcast with John Jantsch (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Dawn Endico via Flickr The creation and distribution of content has become such a significant aspect of effective marketing that it requires a high place in the strategy conversation in most every business.

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The Only Reason to Participate in Social Media

Duct Tape Marketing

The Only Reason to Participate in Social Media This content from: Duct Tape Marketing Plain and simple, the real reason to participate in any marketing activity, including Facebook and others, is to generate a customer. That point of view gets overlooked in favor of the “see how many fans you can get&# social media game. One of the things that has become painfully clear of late is that having lots of followers does not equate into having lots of business.

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5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Creating happy customers is mostly what generates long-term profit. koocbor via Flickr In this pursuit, marketers have long realized there is a definite cycle that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars.

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The Business Case for Solitude

Duct Tape Marketing

The Business Case for Solitude This content from: Duct Tape Marketing One of the things business owners don’t get enough of is solitude. We are constantly surrounded by coworkers, prospects, suppliers and customers in a never-ending battle to grow the business. anoldent via Flickr Don’t get me wrong, plenty of business owners are cut off and alone too, but solitude and loneliness are not the same thing.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The SEO Cupcake

Duct Tape Marketing

The SEO Cupcake This content from: Duct Tape Marketing When asked to talk about marketing these days I spend increasing amounts of time explaining the notion of being found. Like it not, generating leads by putting lots of valuable content in the places where people look for just such a thing is central to marketing success these days. When looking for a simple way to illustrate the important relationship between content, social and SEO, I decided to forgo the obvious pyramid or Venn diagram and

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How to Create the Ultimate Customer Experience

Duct Tape Marketing

How to Create the Ultimate Customer Experience This content from: Duct Tape Marketing Everyone talks about creating a great customer experience, but few people really deliver one that’s special in any way. Creating an exceptional customer experience is pretty simple really – you only need to do one thing – pay attention. Click to Download Map Form Okay, I know you want more than that so I’ll expand on this thought and then break it back down again.

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5 Google Plus Tips and Chris Brogan

Duct Tape Marketing

5 Google Plus Tips and Chris Brogan This content from: Duct Tape Marketing Marketing podcast with Chris Brogan (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) For this week’s episode of the Duct Tape Marketing Podcast I grabbed a few minutes with Chris Brogan.

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Google Plus Starting to Impact Search

Duct Tape Marketing

Google Plus Starting to Impact Search This content from: Duct Tape Marketing The link between Google Plus and the impact it will have on search results is one that many people are watching closely. Google Plus is taking hold and Google’s search product is a big benefactor as millions of motivated folks are +1ing, sharing and commenting on great content they create and find.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Lighten Up Already :: Small Business Marketing Blog from Duct Tape.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John J

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Is Facebook Still Likeable?

Duct Tape Marketing

Is Facebook Still Likeable? This content from: Duct Tape Marketing Marketing podcast with Dave Kerpen (Click to play or right click and “Save As&# to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) The title to today’s post is a thought that’s making the rounds these days as Google announced that their new social network, Google Plus, added 10 million users in the first two weeks of limited beta launch.

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Are You Committed Enough :: Small Business Marketing Blog from.

Duct Tape Marketing

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! Mon – Justin Severidt Tues – Elizabeth Frederick Wed – Denise Sheehan Thurs – Nicholas Hammernik Fri – Jennifer Nagel Books by John Jantsch Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide – by John J

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5 Ways That Content Marketing Has Changed The Art Of Selling Forever

Duct Tape Marketing

5 Ways That Content Marketing Has Changed The Art Of Selling Forever This content from: Duct Tape Marketing I’ve often said the difference between sales and marketing is that marketing owns the message and sales owns the relationship. Harvest by St0rmz Some folks suggest that the onslaught of social media, content publishing and real-time search has rendered the need for a traditional sales department unnecessary and to that I still contend: sales still owns the relationship.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.