Lead Scoring: What’s Hot and What’s Not
Adobe Experience Cloud Blog
JULY 21, 2011
by Rick Siegfried When we say a lead is “hot, what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing.
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