Diggity Marketing
MAY 21, 2020
It would be interesting to see if the recent core update has changed how effective expired domains are, if 301’ing them still works etc. A new test would be very interesting.
Adams & Knight Marketing
MAY 17, 2020
Adams & Knight, one of Connecticut’s largest digital marketing agencies, recently won five prestigious Communicator Awards, including three top awards of excellence in each of the agency’s key industries: financial services, healthcare and travel/leisure. Honoring the best digital mobile, audio, video, and social content the industry has to offer, the 26 th annual awards competition included entries from 6,000 companies and agencies of all sizes.
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Adobe Experience Cloud Blog
MAY 12, 2020
It feels like five years have been compressed into the last ten weeks. Rising trends have accelerated to become what feels like the norm, and new ways of doing things have burst into the open. Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. There’s an old adage about how a frog will sit in a pot of gradually heating water until it boils alive, but if you put it into a pot of boiling water it would jump straight out.
Neil Patel
MAY 26, 2020
Please note: Once you install the extension all you have to do is go to Google and perform a search. That is where you’ll see data. It’s been a long time coming. And now, it is finally here. Today, I want to introduce you to the Ubersuggest Chrome Extension. From being in the SEO industry for over 21 years now, I know that it would be more convenient to do your SEO research while you are browsing the web or searching Google than constantly having to come back to Ubersuggest.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hootsuite
MAY 21, 2020
Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy.
Marketing Insider Group
MAY 20, 2020
What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value? That’s a question I asked myself a lot while writing Mean People Suck. The answer to the question is not straightforward as humans are complex beings and what delivers satisfaction to them is complicated.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adams & Knight Marketing
MAY 4, 2020
How healthy are consumers feeling—financially? Physically? Emotionally? What are their biggest concerns? And what kind of information are they seeking from their banks? Healthcare providers? Government agencies? These were just a few of the questions that digital marketing agency Adams & Knight probed in a recent online study to assess local and regional consumer attitudes during the ongoing COVID-19 pandemic.
Adobe Experience Cloud Blog
MAY 19, 2020
Customer Experience is an integral part of every business right now. According to Forbes , 81% of companies view customer experience as a competitive differentiator, yet many of them offer a sub-par experience that puts a dent on customer retention. Most brands still rely on traditional methods to gauge customer experience (CX) and the challenges posed by them are manifold.
Search Engine Journal
MAY 14, 2020
Traditional marketing is still a valuable B2B asset. And the art of synergizing traditional with digital marketing is worth mastering. Here's how to do it. The post 5 Brilliant Ways to Combine Traditional & Digital Marketing via @alexanderkesler appeared first on Search Engine Journal.
Hootsuite
MAY 13, 2020
blockquote.tiktok-embed { all: unset !important; } blockquote.tiktok-embed:before { content: none !important; } blockquote.tiktok-embed:after { content: none !important; }. Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
MAY 13, 2020
With a long career in sales and marketing, I’ve had direct experience of how persuasive storytelling can be. But storytelling is a useful tool not just for selling things. It can be an effective tool for learning, too. This won’t be a surprise to anyone with a background in teaching. And you’ve probably had personal experience of learning from a story.
Content Marketing Institute
MAY 14, 2020
Joe Pulizzi shares how he founded the Content Marketing Institute in another unprecedented time. He then reveals eight things content marketers should be doing during this crisis. Continue reading → The post 8 Things to Help Your Content Marketing Survive the Pandemic appeared first on Content Marketing Institute.
Neil Patel
MAY 5, 2020
I learned SEO by starting my own website and just testing a lot of different tactics out. Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone. Some people prefer learning by practicing like me. Others prefer learning by reading dozens of different strategies and tactics. And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.
Hubspot Marketing
MAY 13, 2020
According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. Are you one of the marketers that can relate? To illustrate, do you always have a tab devoted to Facebook Advertising efforts?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MAY 20, 2020
Want to make a great impression on your visitors? These 25 excellent examples of About Us pages will inspire you. The post 25 Awesome Examples of About Us Pages via @alexanderkesler appeared first on Search Engine Journal.
Hootsuite
MAY 20, 2020
Are you ready to go live on Twitter to level up your Twitter marketing tactics? If you are already getting good results from Facebook , Instagram , and LinkedIn live video, Twitter live broadcasts should be your next stop. . In this post, you’ll learn how to go live on Twitter and stream content to your follower in real-time. . Please note that if you are interested in live-tweeting an event , there is a post on that as well!
Marketing Insider Group
MAY 18, 2020
How much do your customers and colleagues trust you? If you haven’t thought about this question, then you should because it matters and impacts if they buy from you. One of the best ways to gain trust and credibility is through thought leadership. By executing a thought leadership strategy, you can gain credibility and showcase your expertise.
Content Marketing Institute
MAY 13, 2020
Getting a Wikipedia article published about your company or topic related to your business isn’t easy. To help, here’s what you need to know about what the volunteer-operated encyclopedia is looking for and the right way to go about it. Continue reading → The post What You Need to Know to Get a Wikipedia Page Published appeared first on Content Marketing Institute.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
MAY 14, 2020
How is it that you can post so often with seemingly good content but people just aren’t engaging with it? Many brands want more engagement around their social media posts but don’t know what else to do or are stuck in the same old strategy. Feed algorithms are tough to maneuver given that they’re tweaked all the time, sometimes without notice. Your social media engagement can always be improved upon, there is no maximum engagement level that one can reach.
Hubspot Marketing
MAY 11, 2020
The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe. They're wondering how to be empathetic without being disingenuous.
Search Engine Journal
MAY 1, 2020
Got some extra time on your hands during COVID-19 and in need of results? Tackle these SEO quick wins right now. The post 7 SEO Quick Wins During COVID-19 via @Stevenvvessum appeared first on Search Engine Journal.
Hootsuite
MAY 12, 2020
At some point, many busy social media marketers may be tempted to try an Instagram automation tool. This can be a tricky. Much of the software that’s used to automate Instagram activity defies network guidelines. Worse, it can be spammy and ineffective, as our experiment shows. However, there are ethical and effective ways to incorporate Instagram automation software into your work.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Pam Didner
MAY 14, 2020
Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Many of them just went through a round of marketing plan updates (with budget adjustments, content and media re-planning, even headcount reduction) during the pandemic.
Content Marketing Institute
MAY 25, 2020
Words can convey so much. Or they can convey nothing. They can persuade. Or they can repel. Overused and incorrectly used words frustrate and irritate your audience. Here’s how to identify and fix your word problems. Continue reading → The post Stop With the Overused and Incorrect Words in Your Writing appeared first on Content Marketing Institute.
Sprout Social
MAY 26, 2020
Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. As digital media becomes the primary (or only) customer-facing means of communication for most organizations, digital literacy is more important than ever before. Digital literacy, also known as media literacy, isn’t a new concept.
Hubspot Marketing
MAY 13, 2020
What do you use spreadsheets for? If you're anything like me, you likely use them for data collection, to track campaign or blog post analytics, or to keep track of weekly assignments. But have you ever thought about using spreadsheets to make a calendar? And, more specifically, have you ever thought about using Google Sheets to make a functional calendar?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Search Engine Journal
MAY 8, 2020
Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal.
Hootsuite
MAY 20, 2020
With the increased use of social tools for business communications, social media security is more important than ever. While the benefits of social are clear, there are risks to be wary of. According to the latest EY Global Information Security Survey , 59% of organizations had a “material or significant incident” in the past 12 months. If you are on social (and who isn’t?
Marketing Insider Group
MAY 4, 2020
Content marketing and the technology industry are a natural fit for each other. Tech is a world that’s constantly changing and evolving, with news and new developments happening every day. Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics.
Content Marketing Institute
MAY 21, 2020
Are your blog posts not converting? Are your e-newsletters going unopened? Are you being ignored on social media? You may not be doing the one thing that is a good predictor of content marketing success. Continue reading → The post Are You Guilty of the One Thing That Kills Content Marketing? appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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