Adobe Experience Cloud Blog

NOVEMBER 27, 2013

'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.

Social Media Marketing 134

Social Media Marketing Health eBook Food 134

Marketing Insider Group

NOVEMBER 21, 2013

'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. Who created content that didn’t just pitch their products. But touched their audience in some way. I’m starting with a review of the best branded videos of the last 12 months. To find the best branded content, I reached out to some of my best content marketing friends for nominations.

Branding 107

Branding PR Entertainment Education 107

Duct Tape Marketing

NOVEMBER 15, 2013

'What’s the Best Way to Get More Traffic and Links? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing.

Promotion 73

Promotion SEO Place Advertising 73

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?

Thought Leadership 134

Thought Leadership Event Marketing Food Price 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 26, 2013

'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

Thought Leadership 134

Thought Leadership PR Communications Marketing Strategy 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

'Author: Daniel Ho Facebook advertising is a powerful tool for marketers. The social network is constantly releasing new and exciting features, enabling brands to drive traffic, awareness, new leads, and ultimately sales. On the downside, Marketers have to adapt their strategies to each upgrade and development – a challenge, to say the least! Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1.

Thought Leadership 134

Thought Leadership User-Generated Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.

PR 134

PR Thought Leadership Management Customer 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 14, 2013

'Author: Rajiv Kapoor Having worked with 80+ companies on their marketing automation, we’ve seen this scenario repeated over and over: A marketing automation client wants to automate their lead nurturing program , so they create a flowchart. Flowchart nurture programs use “if this, then that” logic – basically, it charts how a lead could potentially move through your sales funnel.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Price Communications 134

Adobe Experience Cloud Blog

NOVEMBER 11, 2013

'Author: Heidi Bullock It’s official – the bird is the word! #itsgoodtobeJackDorsey. Twitter had its IPO last week, so it’s safe to say the social media giant is here to stay. Did you know there are 500 million tweets sent every day?! As a marketer, are you taking advantage of all Twitter has to offer? While you’re probably already actively using Twitter for your company – and leveraging it as a thought leadership platform – it is also a proven channel for demand gen.

Thought Leadership 134

Thought Leadership User-Generated Marketing Automation Platform Promotion 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

NOVEMBER 12, 2013

'Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer.

Branding 134

Branding Food Thought Leadership PR 134

Adobe Experience Cloud Blog

NOVEMBER 7, 2013

'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. Graphically: The Formula for Innovative Content from Ann Handley. As Ann Puts It: “Content marketing means you consistently create and share information that is packed with utility, seeded with inspiration, and is honestly empathetic to attract customers to you.” So What Do Those Terms Mean?

Thought Leadership 134

Thought Leadership Content Marketing Digital Marketing Customer 134

Adobe Experience Cloud Blog

NOVEMBER 5, 2013

'Author: Paul Rand Today’s post is from Paul M. Rand, author of Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business — our Marketing Nation Book Club selection for the month of November. We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to

Transform 134

Transform Thought Leadership Entertainment Social Media Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

'Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. Much of my experience as a marketer has been in marketing myself as a singer/songwriter, and it was only after years of trying to “sell” myself that I realized the harsh reality: most people don’t want to be “sold” to.

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

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Communications

Adobe Experience Cloud Blog

NOVEMBER 1, 2013

'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.

Social Media Marketing 134

Social Media Marketing Thought Leadership eBook Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2013

'Author: DJ Waldow If you are a seasoned traveler, there isn’t much more boring and mundane – and critically important – than the safety announcements at the beginning of any flight. Most of us “veteran travelers” have them memorized. In fact, I’m waiting for the day a flight attendant calls on me to give the pre-take off presentation. I’m pretty confident I could recite them word for word. ( Please be sure to secure your own oxygen mask before assisting others.).

Direct Mail 134

Direct Mail Thought Leadership Email Marketing Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 4, 2013

'Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. What marketing tips could we glean from the Google and Nestle partnership?

Branding 134

Branding Thought Leadership PR Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 22, 2013

'Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Bigger and better than ever, this year delivered unforgettable experiences from the release of Salesforce’s new customer platform, Salesforce1, to Green Day punking out AT&T Park, to a few surprise special guests during the keynotes. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce!

Thought Leadership 134

Thought Leadership Customer Marketing Marketers 134

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Adobe Experience Cloud Blog

NOVEMBER 6, 2013

'Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned. Dreamforce is always a whirlwind of action and excitement, so to get you even more pumped up we have created a fun infographic called “I Spy the Marketing Nation Dreamforce Edition” P

Thought Leadership 134

Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2013

'Author: Rick Siegfried Do more of what makes you happy. This is the mantra of entrepreneurial genius, Johnny Earle (more commonly known as Johnny Cupcakes), and it’s what drives his unique brand of t-shirts. To give you some context, Johnny owns and operates a food themed clothing line known as Johnny Cupcakes. Now you’re probably thinking that a food themed clothing brand is a tad odd, but that’s the humble secret to Johnny’s success.

Food 134

Food Entertainment Thought Leadership Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

'Author: Maggie Jones San Francisco may be overcast and gray, but the city’s Financial District has been taken over by perfect blue skies and pillow-y white clouds. Dreamforce 2013, the largest vendor-led technology conference in history, is in full swing: 120,000 registrants+, 350 exhibitors, A-list celebrities around every corner, and so much swag they had to provide conference goers with extra backpacks.

Thought Leadership 133

Thought Leadership Entertainment Customer Product 133

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

'Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! From the amazing and inspiring keynotes given by Marissa Meyer and Sheryl Sandberg, to the hustle and bustle of the busy expo hall, it’s been a blast. Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South.

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

NOVEMBER 19, 2013

'I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now we have the research to prove it. We all have to thank the Corporate Executive Board (CEB) for bringing us one of the most used statistics in B2B marketing : 57% of the purchase process is complete before buyers talk to a supplier.

Promotion 102

Promotion Marketing Marketers Branding 102

Marketing Insider Group

NOVEMBER 5, 2013

'The folks at Madison Logic just released an infographic that breaks down the cost of a lead across various industries. To get to us in marketing, brands will have to pay only $35. While Healthcare leads cost almost twice that at $65. Here in the technology industry were closer to the middle at $43 per lead just below HR leads of $45. Madison Logic used their own database to compile the average cost per lead across several verticals, and the impact that lead filters can have on price.

Price 101

Price Branding Customer Marketing 101

Marketing Insider Group

NOVEMBER 25, 2013

'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein.

Key Performance Indicator 91

Key Performance Indicator Fashion Marketing Marketers 91

Marketing Insider Group

NOVEMBER 12, 2013

'It’s no secret that I’m a big fan of Slideshare. 4 of my last 10 posts were slideshares covering some of my own latest thinking on the future of content marketing. And how brands need to start acting like publishers. But I’ve been meaning to cover an amazing Slideshare deck from the good folks at Altimeter. They recently updated their “State of Social Business Maturity” report for 2013.

Communications 91

Communications Content Marketing Branding Marketing 91

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

NOVEMBER 7, 2013

'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content? When are we gonna realize that the world has changed. When are we gonna start creating content our audiences actually want? I realize that some marketing leaders are claiming to consider content marketing over advertising. but we have a long way to go before we start seeing more branded content that is actually helpfu

Entertainment 82

Entertainment Advertising Advertisers Promotion 82

Marketing Insider Group

NOVEMBER 14, 2013

'I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. It includes some components of things I’ve covered recently so apologies if it’s a repeat for some of you, but here it is… Last night I was watching TV with my oldest daughter.

Telemarketing 82

Telemarketing Direct Mail Millennials CMO 82

Duct Tape Marketing

NOVEMBER 19, 2013

'Why Networking With Bloggers Is an Essential Marketing Tactic written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: ekai via photopin cc. The term blogger outreach came into vogue a few years ago when PR firms realized that the popularity of many blogs had outstripped that of traditional mainstream media sources.

PR 72

PR eBook Marketing Marketers 72

Duct Tape Marketing

NOVEMBER 4, 2013

'How to Maximize Email Lead Capture written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Despite the reports coming out of some corners of social media, email as a marketing tool is very much alive. In fact, email marketing still produces the highest return on investment of any form of marketing. Internet marketers have always known the money is in the list, but the real power of email marketing comes when you integrate it with content and social media.

eBook 72

eBook Email Marketing Place Advertising 72

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail