Adobe Experience Cloud Blog
MARCH 31, 2015
'Author: Heidi Lorenzen Seven billion. According to most estimates, our global population currently stands at a little more than seven billion people. English is the third most widely spoken language, but it’s only the native language for about 5% of the world’s population. In fact, only about 30% of the world’s population speaks English with some degree of competency.
Marketing Insider Group
MARCH 24, 2015
'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we know that as consumers, we are all consuming more information online. We are looking to get informed and we are looking to be entertained. And we don’t care where the content comes from.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Duct Tape Marketing
MARCH 18, 2015
'The Art of the Start 2.0 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Guy Kawasaki. Officially a startup is any business just getting started but over the last few years the term startup has come to mean a certain kind of business just getting started or perhaps even a certain mindset no matter how old the business is.
Adobe Experience Cloud Blog
MARCH 27, 2015
'Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing. B2C marketers incorporate customer nurturing into their marketing programs because it helps them market effectively to their customers throughout their lifecycle—offering the appropriat
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
MARCH 25, 2015
'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Different initiatives also involve different goals. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts?
Adobe Experience Cloud Blog
MARCH 23, 2015
'Author: Mike Moeller We recently shared results from an Economist Intelligence Unit survey commissioned by Marketo, where we asked CMOs and senior-level marketers about the future of marketing. As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
MARCH 18, 2015
'Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. Joining our own Sanjay Dholakia on stage were the CMOs of Equinox, Bloomberg, and Mashable. Over the course of an hour, the panel weighed in on the state of marketing, the changes that our industry is undergoing, and what the next three to five years will bring.
Adobe Experience Cloud Blog
MARCH 10, 2015
'Author: Sanjay Dholakia I’ve frequently said that marketing has changed more in the last five years than it has in the past 50. And, I think it is going to change even more in the next 5. Change has become the new normal, and as marketers, we need to adapt. Today’s customers have a 24/7 mentality. And our success is no longer just based on how clever we are, but how adept we are at connecting with customers at the speed of today’s digital world.
Adobe Experience Cloud Blog
MARCH 24, 2015
'Author: Ellen Gomes March Madness, the NCAA college basketball championships, takes the country by storm every year. It’s a time for office bracket pools, cheering on your favorite teams, and hanging out with friends during game days. In fact, according to NPR an estimated 40 million people fill out March Madness brackets to predict a winner of the championships.
Adobe Experience Cloud Blog
MARCH 11, 2015
'Author: Dayna Rothman We can’t wait for SXSW! The perfect Austin weather, thought leaders from around the globe, fantastic musical acts, and of course, the Uber pricing surges! This year, Marketo is going big. We have taken over Austin’s hip Vulcan Gas Company on East 6th St and created the Engagement Lounge , where we will be helping marketers master the art and science of digital marketing.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
MARCH 5, 2015
'Author: Lizzy Funk Last week, I attended the MarketingSherpa Email Summit in Las Vegas. It was a great show, and marketers gathered to discuss the latest trends in email marketing. Since I am on the Demand Gen team at Marketo, this was right up my alley and I was thrilled to get some expert tips from email marketing thought leaders. One of the top takeaways I learned was from Jonah Berger, a professor at The Wharton School of Business, on Word of Mouth Marketing.
Adobe Experience Cloud Blog
MARCH 4, 2015
'Author: Mike Telem As a marketer, you only have a few minutes—or less, to capture the attention of a website visitor with engaging content. Since prospects are often quick to judge the value and relevancy of your content , each blink of an eye can make the difference between piquing their interest in your company, or sending them back to Google for another search.
Adobe Experience Cloud Blog
MARCH 2, 2015
'Author: Matt Zilli Being based in Silicon Valley, I often see budget-strapped startups desperately looking for a way to ramp up their digital marketing efforts before they bring their products to market. For a new product or service to have any chance of success in this extremely competitive consumer world, the marketing team must be ready to roll the moment a product goes out the door.
Adobe Experience Cloud Blog
MARCH 30, 2015
'Author: Michael Pollack Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on the planet and that number isn’t slowing down (more here ). Just thirty years ago that number was zero. On the receiving end of those mobile devices is a consumer that is continuously inundated with messages, content, and calls-to-action.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
MARCH 17, 2015
'Author: Stacey Thornberry If you have ever hosted an event, you know that no matter how much you over-prepare, something will undoubtedly go awry. Even with careful planning, events are subject to Murphy’s Law : “If anything can go wrong, it will.”. This may sound like a pessimistic point of view, but I’d like to think it’s realistic—and that it’s only negative if you can’t handle the chaos.
Adobe Experience Cloud Blog
MARCH 6, 2015
'Author: Phillip Chen The challenge executives face is clear. How do you have personalized conversations at scale? At the Argyle CMO Executive Forum, 35% of the attending executives agreed that delivering personalized content as their greatest marketing challenge—the highest rated selection by far. It was a theme that was reinforced presentation after presentation.
Adobe Experience Cloud Blog
MARCH 16, 2015
'Author: Dayna Rothman Every year SXSW Interactive brings a pretty diverse group to Austin! From Grumpy Cat, to Hulk Hogan arm wrestling, to Left Shark, to people with pot-bellied pigs as pets, there is something for everyone at SXSW interactive this year. East 6 th St. in Austin is shut down and alive with the sights and sounds of technology, and well…a smorgasbord of free refreshments for attendees and tech fans.
Marketing Insider Group
MARCH 16, 2015
'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be that expensive. You don’t have to create it all.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
MARCH 9, 2015
'I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. Whether it’s a dilemma or really disruption for the CMO, across the industry, I think we can all agree that marketing is changing. CMOs are struggling with how to deal with the massive changes happening in the media landscape.
Duct Tape Marketing
MARCH 31, 2015
'Why Your Brand Must Own a Single Word written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Let’s just start with the fact that every business has a brand – regardless of size, product category or market share. photo credit: They’re not all mine, I promise!! via photopin (license). A brand is the collective perception of those that interact with your business – good, bad or indifferent though they may be, they still put their stamp
Duct Tape Marketing
MARCH 16, 2015
'How to Create the Ultimate New Customer Experience written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Tell me about your “buy” process. This simple question causes confusion for many of our small business clients. In response they might say: “Once a new customer signs on, we send them a contract and maybe even an invoice and start working with them.”.
Duct Tape Marketing
MARCH 2, 2015
'6 Ways to Develop Repeat Customers written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing’s own Kala Linck – Enjoy! You may have heard us talk about the Marketing Hourglass. The Marketing Hourglass refers to the entire customer journey , from when they first hear about your brand, to when they decide to purchase from your brand, to when they become a loyal customer and refer your brand to other po
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
MARCH 4, 2015
'Free Webinar – How to Make Marketing Darn Easy written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. If you’re one of those folks that says things like, “I’m no good at marketing” or “marketing is just so darn hard” – I’ve got good news – neither is actually true. It’s not that you’re not good at marketing, it’s that you are thinking about it all wrong.
Duct Tape Marketing
MARCH 3, 2015
'60 Ways to Screw Up the Customer Experience written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I rarely lead with the negative, but sometimes it’s the best way to get someone’s attention. photo credit: Untitled via photopin (license). When I present marketing strategy to groups I’ll often ask them to identify the characteristics of their ideal customers, and they can’t seem to narrow their thinking beyond people with money.
Duct Tape Marketing
MARCH 30, 2015
'Where Does Social Media Fit into the Customer Journey? written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: FACEBOOK(LET) Back via photopin (license). Businesses know that they must have a presence on social media, but they don’t know how to use it. The wonderful thing about social media is that there are multiple platforms and countless ways to use them.
Duct Tape Marketing
MARCH 20, 2015
'Want Life-Long Customers? Design the Customer Experience Through Their Eyes written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Duct Tape Marketing Consultant, Debra Mendes – Enjoy! . The relationship you create and develop with your customer is key to developing a successful business.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
MARCH 24, 2015
'YouTube Adds More Interaction to Videos With Cards written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Cards are all the rage in digital circles it seems, so YouTube has jumped on the bandwagon adding a cards feature as a way of creating greater interaction. Think of cards as ways to add information to another piece of information.
Duct Tape Marketing
MARCH 23, 2015
'Earning Referrals Takes More Than Luck written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Four leaf clover via photopin (license). With the madness of the annual NCAA tournament upon us and St. Patrick’s Day behind us, there’s a lot of talk about luck. The luck of the Irish or that team was lucky to pull off the upset.
Duct Tape Marketing
MARCH 25, 2015
'The Science of Capturing People’s Attention written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Ben Parr. Capturing attention in an information overloaded, always on world is tough and getting tougher. But, getting noticed is absolutely the first step to getting tried and ultimately getting referred.
Duct Tape Marketing
MARCH 5, 2015
'Building Relationships Through the Customer Loop written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s Guest Post is by Sam Balter – Enjoy! The customer journey is a simplified expression of the complex thought process of a customer looking to purchase something. A quick Google search for ‘customer journey’ brings up a myriad of complex diagrams full of hundreds of metrics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Expert insights. Personalized for you.
134 
Let's personalize your content