Adobe Experience Cloud Blog
NOVEMBER 25, 2014
'Author: Shanna Cook Many brand marketers at for-profit companies are accustomed to working with a large marketing budgets that fund their vast array of marketing activities from events, to syndicated content to paid social media advertising. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns.
Marketing Insider Group
NOVEMBER 17, 2014
'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” on the topic. It is human nature to look for validation, expert advice and insights from those who understand a topic and seem to know what they are talking about. This is true in just about any major decision, including who we buy from.
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Duct Tape Marketing
NOVEMBER 17, 2014
'How to Build Your Marketing Hourglass written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. This post is one in a series of tips designed to guide small business owners through the challenges of today’s startup environment and is sponsored by Canon MAXIFY – the printer lineup designed to help small business owners increase productivity so that they can focus on everything else that matters.
Adobe Experience Cloud Blog
NOVEMBER 20, 2014
'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! While 52 million US adults watch professional video content every month, online video marketing is still largely viewed as the new kid on the digital marketing block. However, setting up a video campaign doesn’t have to be difficult.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
NOVEMBER 18, 2014
'Author: Shyna Zhang When I think of Panasonic, I think about the TVs, cameras, camcorders, and headphones that fly off of Black Friday shelves. If you have the same impression, you’d be just as surprised as I to learn that over 70% of Panasonic’s revenue stream actually comes from their B2B business – selling automotive & industrial systems, high end projectors, electric batteries, inflight entertainment systems, etc.
Adobe Experience Cloud Blog
NOVEMBER 17, 2014
'Author: Ellen Gomes Every content marketer knows about the investment it takes to create awesome content. We’re not just talking about time and money, but the blood, sweat and tears it takes to create an amazing piece of content — from ideation to completion. So you know that after you’ve traveled that path, and created great content you don’t really want it to fall flat, like a soda left out on the counter.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 10, 2014
'Author: Ellen Gomes Content marketing is the process of creating valuable, relevant content for the purpose of attracting, acquiring and engaging your audience. While content marketing can be anything your organization creates to share its story, it only qualifies as content marketing if it aims to drive customer action. Today your buyers and customers are thrust into a crowded market filled with marketing messages – up to 2,900 per day.
Adobe Experience Cloud Blog
NOVEMBER 6, 2014
'Author: Matt Zilli There are two types of marketers in this world: The 2 percent who would happily A/B test all the livelong day, and the 98 percent who emit an audible groan every time the topic gets raised. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. “But it’s hard.” “But it’s time-consuming.
Adobe Experience Cloud Blog
NOVEMBER 5, 2014
'Author: Lizzy Funk Whether you like to write a blog post here and there, or you get paid to write ebooks all day, every day, we all have a little love for content marketing in our blood. Like most other types of marketing, each person has a different approach that works best for them. Just take a look at some of the top content marketing thought leaders – they each have certain skills that differentiate them from each other, but they are all still considered “grade A” content marketers.
Adobe Experience Cloud Blog
NOVEMBER 4, 2014
'Author: Phillip Chen In just a couple days, the industry’s top digital marketers, advertisers and technology enthusiasts from around the world will come together at The Javits Center in New York City to connect, learn, network at ad:tech New York 2014. If you’re looking for an event to reboot your creativity and get you up to speed on market changes, check out ad:tech, where CAKE’s President, Santi Pierini and Marketo’s Sr.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
NOVEMBER 3, 2014
'Author: Mike Moeller Just what is a season ticket holder? Does it mean that I am holding a season ticket? Of course it does. But is that the best way to describe a team’s most loyal fan? I think not. And neither does the Detroit Pistons. A couple months ago, I had the pleasure of meeting the CMO for Palace Sports and Entertainment (owners of the Detroit Pistons) at an event we hosted during AdWeek.
Marketing Insider Group
NOVEMBER 3, 2014
'This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords.
Marketing Insider Group
NOVEMBER 12, 2014
'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing.
Marketing Insider Group
NOVEMBER 19, 2014
'Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” After 2013’s word of the year selfie , the 2014 word of the year is vape. The word is short for vaporize and also comes in verb form (vaping). It means ‘to inhale and exhale the vapor produced by an electronic cigarette or similar device.’ Some of the runner-ups were contactless, (relating to mobile phones and payments) and slacktivism, ( supporting a worthy cause with l
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Marketing Insider Group
NOVEMBER 10, 2014
'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” Brand attempts at Real time marketing have faired so poorly that there’
Duct Tape Marketing
NOVEMBER 3, 2014
'How True Authority Is Actually Gained written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. The idea of authority has gotten a great deal of attention in business circles the last few years. People who have amassed lots of fans and follows in social networks are seen to have authority. People who have lots of blog readers or who have carved out some niche of expertise are seen to have authority.
Duct Tape Marketing
NOVEMBER 21, 2014
'Social Media Gives Consumers and Brands a Direct Connection written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jessica Davis – Enjoy! . photo credit: Matt Hamm via photopin cc. Remember a time when it was not possible to share your opinions about a specific product with others because there was no outlet.
Duct Tape Marketing
NOVEMBER 7, 2014
'Using Social Media to Generate Sales Leads written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dawn Ellis – Enjoy! photo credit: Free Images. If you’re looking to generate sale leads successfully, you need to go where the people are.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Duct Tape Marketing
NOVEMBER 11, 2014
'How to Make Your Competition Irrelevant written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: jenny downing via photopin cc. Lots of companies come to me for advice on ways to grow their businesses massively. I start off by telling most that if you have big growth objectives you better have big marketing vision.
Duct Tape Marketing
NOVEMBER 19, 2014
'Telling the Story of You written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Judy Carter. photo credit: Will Tull via photopin cc. Storytelling in business is a hot topic. Marketers, leaders and brand builders are all encouraged to create narratives around their business, culture and even products.
Duct Tape Marketing
NOVEMBER 18, 2014
'3 Super Simple Ways to Make Buffer Even More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve long since professed my love of the BufferApp. But it’s been a while since I’ve shared some of the ways I use this tool, so I thought I would add some tips today. (About a year ago my youngest daughter landed a job with Buffer – so take that for what you will as you read!
Duct Tape Marketing
NOVEMBER 20, 2014
'How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison – Enjoy! You’ve probably heard that a content audit is essential for driving engagement and revenue with content.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
NOVEMBER 14, 2014
'Be Everywhere: Connecting Social Media to the Real World written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jeremy Miller – Enjoy! photo credit: flickr. Social media is a powerful set of tools for marketers to connect with prospects and clients, but social media has its limitations.
Duct Tape Marketing
NOVEMBER 22, 2014
'Weekend Favs November Twenty Two written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
Duct Tape Marketing
NOVEMBER 12, 2014
'How to Create Buyer Legends written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Bryan Eisenberg. photo credit: Anna Fischer via photopin cc. Like many marketers I’ve trumpeted the virtues of something called buyer personas for years. A persona, borrowed from the theater, is a thorough description of a character in a play.
Duct Tape Marketing
NOVEMBER 29, 2014
'Weekend Favs November Twenty Nine written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
NOVEMBER 26, 2014
'Work Simply written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Carson Tate. photo credit: garryknight via photopin cc. Routine, process, to-do and task lists – that’s how we get stuff done right? Turns out the most productive individuals all have one thing in common and that’s a system.
Duct Tape Marketing
NOVEMBER 7, 2014
'From Zero to Thousands: 5 Steps to Get Your Social Media Up and Running written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Rachel Wisuri – Enjoy! photo credit: pixabay. Maybe you’re a new business, or maybe you’re an older business who recently decided to get active on social media.
Duct Tape Marketing
NOVEMBER 1, 2014
'Weekend Favs November One written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: Steve Corey via photopin cc.
Duct Tape Marketing
NOVEMBER 8, 2014
'Weekend Favs November Eight written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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