October, 2011

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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. And of course, this means revenue. Recently, Oracle hosted their annual user conference, Oracle OpenWorld. More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.

PR 134
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12 Internet Trends You Need To Know From Mary Meeker

Marketing Insider Group

Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit. Mary moved from Morgan Stanley to join the venture capital firm Kleiner Perkins. If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. So I think they know what they’re doing when it comes to future trends in the online world.

Retail 88
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5 Things You Must Do To Sell To a Small Business Owner

Duct Tape Marketing

5 Things You Must Do To Sell To a Small Business Owner This content from: Duct Tape Marketing. Small business owners are an odd lot. I can say this without judgment because I am one. Duct Tape Marketing Word HQ. Cracking the small business code is something that routinely perplexes large organizations. I see it every day, and I’ve been asked numerous times to consult on that very puzzle.

Price 77
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Chart Chat: Social Media Platforms and B2B Marketing

Adobe Experience Cloud Blog

by Maria Pergolino Back on August 18 th , MarketingSherpa posted a chart highlighting which social networks, according to their research, were the most successful when it came to inbound marketing. What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Five Ways Marketing Automation is Transforming B2B Marketing

Adobe Experience Cloud Blog

by Liz Smyth The abundance of information available online and on social networks has fundamentally changed the way that customers research and buy solutions. Because of this there must also be change in how we market and sell to them. Today I’m asking if marketing automation is changing the world of B2B marketing? And the answer is a resounding “Yes!”.

Transform 124
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B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit

Adobe Experience Cloud Blog

by Maria Pergolino They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces. Why? Well, Jay’s presentation is being followed by happy hour.

B2C 121

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It’s Alive! Combine Your Half-Written Blog Posts into one with Franken-blogging.

Adobe Experience Cloud Blog

by Jason Miller In the spirit of Halloween I thought it would be fun to explore a concept I previously mentioned in a Social Media Examiner post that I call Franken-blogging. I based this idea on the famous monster that was put together with random parts of other people. Although he was made of bits and pieces, he turned out to be quite the interesting fellow.

Branding 101
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To Coach or Not to Coach

Adobe Experience Cloud Blog

by Bill Binch As a sales manager who’s involved in our hiring process, I’m trapped in a dilemma. I want job candidates to do well in their interview – I wouldn’t take the meeting unless I was optimistic the applicant could succeed. But I’m often left disappointed. The disappointment is by things I think are basic to the interviewing cycle – understanding my background (heard of LinkedIn?

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Should I Open A New Social Channel? 5 Questions To Ask Yourself

Adobe Experience Cloud Blog

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. Beyond the old (can we really say that? Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Such as: Focus : Access advice, research and shared information to help with business decisions.

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Lead Nurturing, Lead Scoring and the World Cup

Adobe Experience Cloud Blog

by Liz Smyth Last month at Cloudforce London, Henry Seddon of QlikView wowed the audience in his presentation entitled “Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth”. In August, QlikView was awarded the “Most Successful Global RPM Execution” at the 2011 Revenue Performance Excellence Awards. This set the stage for a great presentation, and flocks of Cloudforce delegates poured in to hear how Qlikview had done it.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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IBM Global Survey: CMOs Need to Boost Influence in the Enterprise

Adobe Experience Cloud Blog

by Phil Fernandez An article in last week’s Ad Age reports on the results of IBM’s first-ever global survey of CMOs. The IBM Institute for Business Values held face-to-face interviews for one hour or longer with more than 1,700 global CMOs, including 48 of the top 100 brands (as ranked by Interbrand’s latest annual list ). Needless to say, this is some serious business research.

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The Importance of Marketing Benchmarks

Adobe Experience Cloud Blog

by Maria Pergolino Benchmarks are a critical part of understanding how your marketing compares to other organizations. They are what allow your organization to know if you are doing better than others, or to help identify where there needs to be improvements. Without them you are left wondering if your marketing results are good, even if they are improved against prior year’s marketing results.

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Best Practices in Online Marketing to Small, Mid-sized and Growing Companies

Adobe Experience Cloud Blog

by Maria Pergolino Today Marketo launches a new product called Spark by Marketo ™. Spark is a big announcement for us, as it has the power of Marketo, but is built to help growing companies succeed by enabling emerging businesses with limited resour ces to create meaningful marketing campaigns with less effort (using inbound marketing, search, email, webinars, events and social media).

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Sharing With Google+ Improves Marketing Effectiveness

Adobe Experience Cloud Blog

by Maria Pergolino This tiny new button could have a big impact! Up until recently, using Google’s “+1″ button really didn’t do much of anything. Now, Google has made it so that people can use the +1 feature to share content with their circles as a part of their Google+ profile. Starting in June and prior to launching Google+ , Google added +1 buttons on news stories and websites.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Brand and Demand Convergence Required

Adobe Experience Cloud Blog

by Rick Siegfried I had the pleasure of attending TechTarget’s Online ROI Summit last week and discovered a marketing mentality that is incredibly obvious, yet I had never thought of it before. Marilou Barsam, TechTarget’s SVP of Client Consulting & Corporate Marketing, spoke to the concept of “convergence.” Specifically the convergence of branding and demand generation.

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Selling Power TV with Bill Binch

Adobe Experience Cloud Blog

by Rick Siegfried Recently our Senior Vice President of Sales, Bill Binch, was interviewed by Gerhard Gschwandtner, Publisher of Selling Power, on Selling Power TV. Below you can check out all 3 clips, which encircle all that is B2B sales success. Sales Success with the Changing B2B Buyer. In this first clip, Bill reviews why it is important to know who your buyer is.

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Why SEO Is The Key To Successful Marketing

Marketing Insider Group

Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click. In know it can be confusing but… To be a successful marketer today, you need to understand how to show up in the search results of your buyers’ search engine activity.

SEO 84
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Are You Telling or Selling?

Marketing Insider Group

I don’t have much of a post today. I’m sleep-deprived from my newborn ‘s late-night party habits and juggling new projects, old projects and 2012 planning at work. But I do have a question for us all to consider: Are you telling or selling? Are you telling stories in your marketing that inspire, educate or entertain? Or just selling your wares?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Does Email Marketing Data Deserve The Same Protection As SS #’s? [Infographic]

Adobe Experience Cloud Blog

by Maria Pergolino You’ve worked hard to develop a quality list of customers and prospects. You’ve dedicated countless hours into creating relevant email messages and fostering brand trust with your audience. But how much time have you committed to ensuring all that email data is secure? Is your customers’ and prospects’ information secure?

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Do You Know The New 4 Ps of Marketing?

Marketing Insider Group

Marketing has changed drastically since I started almost 18 years ago. And if you speak to senior marketers and advertising agency heads they will generally agree that finding and keeping talented marketers is one of their toughest challenges. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.

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Survey: 71% of CMOs Feel Unprepared For Today’s Market

Marketing Insider Group

As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. This is according to the Global Chief Marketing Officer survey from IBM. The survey interviewed more than 1,700 CMOs from 64 countries to gather insights into the forces changing the marketing and business landscape.

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Have The Right Content. Help Your Buyers. Get More Customers.

Marketing Insider Group

I have been struggling with this dilemma for months. When you talk to most marketers and even the majority of business people, they get that the web , social media , mobile devices and the content we place on these channels are all important factors in driving real business results. But then the questions arise: How? What is Content Marketing and this thing called a Content Strategy ?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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‘Maturity Curve’ Shows Strong Revenue Gains for Companies Deploying RPM

Adobe Experience Cloud Blog

by Phil Fernandez Earlier this year, Marketo conducted a global study of customers that reported some pretty astonishing findings. The study calculated that by using Revenue Performance Management (RPM), our customers had the potential of generating more than $2.53 trillion in incremental revenues over the next five years. That huge number reflected a 40 percent increase in revenues that Marketo’s customers could deliver as a consequence of deploying RPM.

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5 Steps To A Better Marketing Plan

Marketing Insider Group

The first step to great marketing is having a great marketing plan. However, not everyone bothers to plan – even though most agree that it is the foundation to successfully achieving your marketing objectives. I’ve always liked these quotes on planning: “bad planning on your part does not constitute an emergency on my part” and “He who fails to plan, plans to fail.” If you haven’t started your marketing plan exercise, now is the time!

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Welcome Luke – To A Social World

Marketing Insider Group

My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Although we have 3 other children (ages 8, 5 and 3) this was our first baby born since social media has taken such a huge role in our lives.

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Google Plus Adds New Features

Duct Tape Marketing

Google Plus Adds New Features This content from: Duct Tape Marketing. Google+ added three new features this week that, while not earth shattering, offer some additional functionality for the reported 40 million or so users of the network. What’s Hot – this is a pretty simple add and allows users to see what public posts are getting the most shares, comments and +1s.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

Why My Search Engine Use Is Dwindling and Why Yours Will Too This content from: Duct Tape Marketing. Some days I pretty much live online. When I have a question, need a phone number, am bored, I go online to find what I need. Online behavior has supplanted many things that simply used to be. I no longer have a use for phone directories, or for that matter phones, and my online content consumption has done away with my need for a newspaper and television.

SEO 69
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3 Ways to Use Twitter to More Deeply Engage Influential Prospects

Duct Tape Marketing

3 Ways to Use Twitter to More Deeply Engage Influential Prospects This content from: Duct Tape Marketing. Amidst all the talk of Google+ and the new, new Facebook, Twitter has a lost a bit of its glow. _DaniloRamos via Flickr But, it’s still a very powerful and useful tool for marketers and in some cases the communications vehicle of choice for your best prospects and customers.

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Would Your Employees Refer You?

Duct Tape Marketing

Would Your Employees Refer You? This content from: Duct Tape Marketing. The title to this post should stop and make some business owners question a few things. Things like – I’ve never really thought of my employees as a referral source. I don’t know if my employees know how to refer me, or worse, I don’t know if they know if they would refer me. Or maybe you’re thinking, I wonder if there’s a way to get my employees to refer prospective team members?

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The Changing Face of Lead Generation

Duct Tape Marketing

The Changing Face of Lead Generation This content from: Duct Tape Marketing. I’ve spent a great deal of time over the last few years professing the virtues of what I’ve been calling the lead generation trio made up of some combination or advertising, public relations and referrals. GoDakshin via Flickr. The idea behind the trio concept is to acknowledge the need to spread your lead generation activities out and diversify them in a manner that allows prospects to experience your brand in differen

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.