August, 2012

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Understanding Edgerank: The Importance of Affinity

Adobe Experience Cloud Blog

by Dayna Rothman I am pleased to introduce our guest blogger, Tiffani Frey. Tiffani Frey is a serial entrepreneur and marketing strategist with over 20 years in the trenches. When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music.

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What Is Marketing?

Marketing Insider Group

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook page or a Twitter account.

Finance 111
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7 Questions That Lead to Incredibly Effective Marketing Campaigns

Duct Tape Marketing

If you’re launching a new product, designing a sale or getting your business ready now for your version of Black Friday or Small Business Saturday, there are series of steps that you need to include in the planning process in order to create the most effective campaign. photo credit: khalid almasoud via photo pin cc As you design a new campaign, brainstorm these questions with your staff and use the answers you come up with to create a series of launch action items. 1) What do we want our custom

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

by Jon Miller The annual Buyersphere report from BaseOne , in conjunction with B2B Marketing, Research Now, and McCallum Layton, consists of interviews with B2B buyers who have made actual business purchases in the last 12 months. By asking detailed questions about the actual journey the buyers went through, the report gives what it calls “concrete, reliable findings [that can] be used to convince your clients, persuade your bosses, and defend your decisions”.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged

Adobe Experience Cloud Blog

by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. A recent Nielson Survey showed that only 15% of buyers believe what a brand has to say about itself. In contrast, the same study showed that 76% believe what their peers have to say about a brand.

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5 Marketing Tips That We Could Learn from Celebrities

Adobe Experience Cloud Blog

by Ravali Ravulapati I have to admit, I usually don’t have too much time to watch TV. But when I do, I usually watch shows that don’t require much focus and after a long day of work I often resort to reality shows or random celebrity news. However, I think I can justify this by saying that I have taken away a few “marketing” lessons from these shows or celebrities.

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Four “New Marketing” Skills You’d Better Learn Quick

Adobe Experience Cloud Blog

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. He brings more than 15 years of marketing, business development and sales experience from a variety of organizations, vertical industries and company sizes. His career has focused on delivering measurable results for his employers and clients in the way of greater sales, revenue growth, product success and customer loyalty.

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Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Adobe Experience Cloud Blog

by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board. However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. But, many marketers don’t know how to proceed or how to organize their efforts.

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Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building

Adobe Experience Cloud Blog

by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. You might be surprised with the results. Memes work well in B2B social media because they are often witty, funny, nostalgic or all of the above. When creating a meme it’s important to not only have fun, but to tie back to your brand or services.

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6 Parameters to Keep In Mind When Designing a Lead Nurture Program

Adobe Experience Cloud Blog

by Rajiv Kapoor According to a recent DemandGen Report nurtured leads are 20% more likely to turn into sales opportunities than non-nurtured leads. Lead nurturing allows you to communicate in a more regular and more targeted way, and as a result more prospects will move through your revenue cycle / lead lifecycle. This 2 part blog is the result of a series client lead nurture workshops.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat?

Adobe Experience Cloud Blog

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The company helps businesses generate and manage leads better through marketing automation processes and technologies. He can be reached at jgray@leadmd.com. When it comes to social media, questions about its usefulness to B2B marketers rage on.

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A Legal Perspective: Who Owns Social Media Profiles?

Adobe Experience Cloud Blog

by Dayna Rothman I am excited to welcome David Lizerbram as a guest blogger for today’s post. David is an attorney in private practice in San Diego with a focus on contracts, business transactions, trademarks, and copyrights. When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights.

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The 8 Step Guide to Making your First Local Event a Massive Success

Adobe Experience Cloud Blog

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. (*State of Event Marketing, July 2011). If you are looking to take your marketing international by opening up offices in other countries, they can form a core part of your strategy.

eBook 109
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Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary

Adobe Experience Cloud Blog

by Rick Siegfried Yesterday, the American Marketing Association (AMA) hosted another installment of their ongoing Virtual Xchange series, Going Mobile: Integrating Strategy and Design for Success. As you can probably tell from the title, this virtual event was all about mobile marketing. Not necessarily a new area of marketing, but one that is under-utilized, under-optimized, and more often than not, just not considered when planning a b2b marketing campaign.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Integrated Marketing Virtual Conference Recap: Get Maximum Results with Multi-Channel Marketing Messages

Adobe Experience Cloud Blog

by Jessica Langensand Do you have a marketing presence across multiple channels? Are you being consistent with your brand messaging? Integrated b2b marketing may not be top of mind for many marketers, but yesterday’s Integrated Marketing Virtual Conference showed that it should be. Integrated Marketing is an approach to marketing communications that synthesizes different methods together to present a consistent message with a similar style.

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Dreamforce 2012 is Coming – Are you ready?

Adobe Experience Cloud Blog

by Maria Pergolino For those that don’t geek out on all things salesforce.com as much as I do, I thought I’d write a quick post to update you on the fast building buzz around Dreamforce 2012. First, if you did not catch it, salesforce.com did an exciting blog post to highlight all the changes to Dreamforce in 2012. Make sure you check out this post if you missed it.

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The Top 9 Social Networks For Businesses

Marketing Insider Group

Are you always wondering which social network is hot and which is not? Which one should be a priority for your personal branding efforts and which one should be a focus for your business? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

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My Favourite Marketing Metric

Adobe Experience Cloud Blog

by Fergus Gloster Companies today can measure almost every aspect of a business process or investment with a variety of interesting metrics. As the amount of computing power and number of solutions targeted at the front office increases, so too has the appetite to measure sales and marketing productivity and effectiveness. ERP and other back office systems have provided manufacturing, finance, logistics and other departments with key measurements which have allowed those functions to achieve hug

Finance 100
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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4 Tips To Build Your Personal Brand

Marketing Insider Group

So what do I know about personal branding? I have only been blogging for a little more than 2 years, and tweeting for just over three years. Well, that is actually part of my story… This is why I updated my slides on personal branding and challenge everyone in business to wake up and get social and to realize that there is no separation between our work and personal lives.

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8 Marketing Strategy Articles You Missed Because You Were Too Busy

Marketing Insider Group

We’re winding down the summer and sending the kids back to school. Businesses around the world are starting to think about 2013 and what plans they need to put in place to grow their business, add new product lines, acquire more customers and make more money. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy.

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4 Tips For Successful Demand Generation

Marketing Insider Group

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein , who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand generation programs that produce real business results.

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The Multi-Channel Marketing Mandate: Be Where Your Customers Are!

Marketing Insider Group

There are a few benefits of focusing on “B2B Marketing” as a topic. One of my best perks is that I occasionally get the honor of speaking at amazing industry events like Content Marketing World and the MarketingProfs B2B Forum (shameless plug: please join us!). Another benefit is that I obtain access to research reports that cover some of the key challenges for the Business Marketer.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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6 Social Media And Search Articles You Missed When Life Was Just Too Hectic

Marketing Insider Group

Search and social. These are 2 topics that you cannot separate. I should add content marketing to the list but I want to cover that next week. Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. So in this post, I will review the most popular articles this year on the topics of social media and search engine marketing.

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How to Build an Insanely Profitable Coaching or Consulting Business

Duct Tape Marketing

Over the past ten years I’ve worked with hundreds of consultants and coaches teaching them how to market their businesses. I’ve spent twenty-five years learning how to build my own marketing consulting and coaching business and I’ve developed a network of independent marketing consultants and taught them how to build their businesses. Many businesses, even those that don’t call what they do consulting or coaching offer consulting in the form of services or information.

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Is Media Manipulation the New Media Relations

Duct Tape Marketing

Join me for a Google+ Hangout live streaming to YouTube at 1:30pm ET today for: Media Manipulation – fact or fiction – a frank conversation with Ryan Holiday (@ryanholiday), author of Trust Me I’m Lying – Confessions of a Media Manipulator and Peter Shankman (@petershankman), VP, Small Business Evangelist at Vocus. You can tune in by going here at 1:30 ET – [link].

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Not Having a Blog Is Not An Option

Duct Tape Marketing

Thursday is guest post day here at Duct Tape Marketing and today’s guest is Joel Libava – otherwise known as The Franchise King – Enjoy! If your business doesn’t have a website, it doesn’t have a chance. And, I’m not even talking about a professionally designed and optimized one. If you don’t have even a basic website up and running these days, your prospective customers and clients are going to have a hard time seeing you as being relevant.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How and Why I Use Photo Pin To Find Free Images for My Blog

Duct Tape Marketing

I’ve been using relevant images in my blog posts since I starting blogging in 2003. I think it’s pretty much an accepted and expected practice as a way to illustrate how something works with a screenshot or create impact with a shot that helps tell the story or point from the post. photo credit: Kuzeytac via photo pin cc. Over the years I’ve used image providers such as such a paid options like iStockphoto , shutterstock and the free stock.xchng.

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Google Plus Hangouts On Air is a Killer App

Duct Tape Marketing

The Google+ live video chat function called Hangouts has been with us over a year now and I thought at the time it might be the best feature of Google+. However, it was the recent On Air addition , which allows you to broadcast and record your Hangout to your YouTube channel, that made me really take note. The opportunity to create and record engaging video content just got a whole lot easier with this tool.

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3 Mobile Behaviors You Must Embrace Right Now

Duct Tape Marketing

When marketing people start talking about mobile these days, and they’re doing it a lot, they usually default to tactics – mobile ads, SMS, throw in some near field communications and we’re on the mobile track. photo credit: Drriss via photo pin cc I’ve been doing this a long time and with every emerging evolution there seems to be an equally reactive rush to embrace the accompanying tactics and it’s what leads people to do things that don’t make sense.

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There’s Never Been a Better Time To Be an Entrepreneur

Duct Tape Marketing

Marketing podcast with Phil Auerswald (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). Here’s my take. There is no resource scarcity issue, dependence on oil, shortage of water, climate change, political gridlock or disease treatment that can’t be solved by an entrepreneur that is walking the planet right now. photo credit: kbaird via photo pin cc It’s easy to get sucked into

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.