Adobe Experience Cloud Blog
OCTOBER 23, 2013
'Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. So what is it, and what does it do? Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.
Marketing Insider Group
OCTOBER 9, 2013
'The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Click to Tweet. By the end of 2013, there will be more mobile-connected devices than there are people on earth.
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Duct Tape Marketing
OCTOBER 14, 2013
'5 New Realities of SEO written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Back in the day, SEO was more technical and less, well, semantic. Now I realize that for most a term like semantic query relevancy might as well be the name of computer programming language, but the fact is Google’s customers, the searcher and the advertiser, are no longer content with results based on related page keyword content.
Adobe Experience Cloud Blog
OCTOBER 30, 2013
'Author: Phillip Chen Look around your office – it’s a jungle. When it comes to weighing making decisions, there are your sharks (the ones who instill fear into your hearts), the monkeys (the young mischievous ones), and then there are the HiPPOs – the Highest Paid Person with an Opinion. As a 125-pound Asian, I am terrified of HiPPOs. Who wouldn’t be?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
OCTOBER 31, 2013
'Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. Digital marketing can be a powerful tool in any industry (including the financial industry and the healthcare industry ) but today I’d like to discuss one of the dangers — what I call the “Digital Marketing Mafia.” These organized syndicates are far more insidious t
Adobe Experience Cloud Blog
OCTOBER 21, 2013
'Author: Phillip Chen There are a thousand ways to skin a cat. Although the saying is rather grotesque, when applied to segmenting your database, it rings nothing but true. A person in an executive role, for example, requires a different piece of content than someone in an intern role. What resonates with one audience doesn’t necessarily resonate with another.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
OCTOBER 22, 2013
'Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. How awesome would it be to put yourself in their shoes? What if you could understand how they are using your product, while they are using it? With that kind of insight, you could extend the lifetime value of your product, allowing customers to realize both short-term and long-term goals, and increase customer revenue (and your revenue) over time.
Adobe Experience Cloud Blog
OCTOBER 16, 2013
'Author: Dayna Rothman Brands still prefer to communicate via email, and consumers still want to receive them. In fact, in a recent study 77% of consumers said they preferred to receive marketing through email. But how do you make sure your emails rock? There are many schools of thought and benchmarks available to help you determine email best practices.
Adobe Experience Cloud Blog
OCTOBER 15, 2013
'Author: Jon Miller I come to my career in marketing by way of a degree in Physics. In college, I spent my summers researching fusion at Lawrence Livermore National Laboratories, and came “this close” to accepting a role in a PhD program at MIT. Instead, I decided to explore a role in “business” (my first job was in management consulting) and almost 20 years later I haven’t looked back.
Adobe Experience Cloud Blog
OCTOBER 8, 2013
'Author: Ray Carroll I love selling. I’ve had the privilege of working with hundreds of customers in my 4+ years at Marketo, so I’ve seen my share of wins and my share of losses. There are many important best practices in sales , but the formula for winning is simple: you earn trust. As for the deals you end up on the short-end of, well, no one’s ever said: “Ray, I trust you, but I’m not going to buy from you.”.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
OCTOBER 29, 2013
'Author: Sam Boush It’s tempting to build lead nurturing streams around your major campaigns—and stop there. But lead nurturing isn’t “one size fits all.” The best streams (or “nurture tracks”) help you send targeted messages based on a prospect’s stage in the buying process. Here are eight (admittedly offbeat) tracks that will help move prospects through your marketing and sales funnel. 1.
Adobe Experience Cloud Blog
OCTOBER 3, 2013
'Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have. Here’s a list of 31 ideas and thoughts, which I believe will make an immediate impact on your content marketing, even if you only execute a few. All of these are highly actionable ideas that can inspire innovative, engaging content marketing.
Adobe Experience Cloud Blog
OCTOBER 10, 2013
'Author: Maggie Jones Last week, Facebook introduced a big update: A hugely expanded, highly customizable search function. Facebook’s “Graph Search” feature has been around for a while ( we covered the initial roll-out last April ), but the update allows users to search status updates, photo captions, check-ins, and comments by geographic location, place, network, or period of time.
Adobe Experience Cloud Blog
OCTOBER 1, 2013
'Author: Eric Kim The race to mobile has become a stampede. The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. For a growing portion of users, mobile is no longer a secondary, fill-in-the-gaps channel, but the primary way they go online.
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Adobe Experience Cloud Blog
OCTOBER 9, 2013
'Author: Rajiv Kapoor So, let’s say your company has decided to adopt marketing automation. What’s the #1 thing that will derail your new platform? I’ll start with a little story: I was working as a consultant for a client – let’s call them Client X. Client X had purchased a nice services engagement to get them started. This included a 2-day discovery session, which got them up to speed and formed a base for how they’d use their new marketing platform.
Marketing Insider Group
OCTOBER 24, 2013
'This week I presented at the BtoB Magazine’s Digital Live conference in New York. The topic was the future of content marketing. And I walked the audience through the trends and some of my own predictions related to content marketing, marketing and even the future of business itself. Some Content Marketing Trends: Everyone uses content marketing but no one feels they are very good at it.
Marketing Insider Group
OCTOBER 1, 2013
'Source: Faceook. It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions.
Marketing Insider Group
OCTOBER 15, 2013
'A Guest Post by CEO and Author Glenn Gow. Marketing has been under-appreciated for years, but times are changing. In today’s business climate, marketing holds the keys to success or failure for sales. The fact is, buyers no longer rely on sales reps as the keepers of information. Instead, buyers do their own research and draw their own conclusions.
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Marketing Insider Group
OCTOBER 29, 2013
'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success.
Marketing Insider Group
OCTOBER 22, 2013
'Many years ago, David Ogilvy advised marketers to concentrate on the “content of your advertising, not its form.” Now we’re seeing marketing leaders support for the approach of publishing content instead of advertising. Earlier this month, the Association of National Advertisers (ANA) held it’s annual “ Masters of Marketing ” conference in Phoenix.
Marketing Insider Group
OCTOBER 8, 2013
'Why Businesses Need to Become Brand Publishers? Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. The USPS is seeing 200 million fewer pieces of mail each year (and a massive loss to profits as a result) because the way we send and receive information has changed dramat
Duct Tape Marketing
OCTOBER 18, 2013
'How Can I Get My Local Business to Rank Higher in Search? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
OCTOBER 15, 2013
'5 SEO Action Steps You Can Take Today written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing In a recent blog post I wrote about the new realities of SEO. For the most part that post revealed how the shifting form of search into a less content and more context driven world requires site owners and SEO professionals to think differently about how they approach search engine optimization.
Duct Tape Marketing
OCTOBER 10, 2013
'10 Practical Uses for Landing Pages written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: RayMorris1 via photopin cc. I like landing pages a bunch. I’ve written about Why Landing Pages Are a Must and I’ve had the really smart Oli Gardner from Unbounce write a guest post about How to Create Highly Converting Landing Pages.
Duct Tape Marketing
OCTOBER 21, 2013
'What If You Needed to Fire Yourself? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I had an interesting conversation with one of the most dynamic free agent entrepreneurs I know. It all started when he wrote to tell me he had taken a job. A what, a job? How could that be, I mean, he was living the dream.
Duct Tape Marketing
OCTOBER 7, 2013
'Why I Insist On Contracts With My Clients written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve been consulting with business owners for many, many years and there was a time when I did not use contracts or agreements. I never felt the need to inject a formal and legal aspect to the work I had proposed and so a handshake seemed like the way to go. photo credit: NobMouse via photopin cc.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
OCTOBER 31, 2013
'How to Say “No” Without Feeling Like a Jerk written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and our guest today is Bob Burg, author of Adversaries into Allies – you can download a free chapter by visiting www.AdversariesintoAllies.com. You’ve probably gotten a request that was unreasonable at some point, I know I have.
Duct Tape Marketing
OCTOBER 25, 2013
'What Are the Best Tools for Note Taking at Meetings and Conferences? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing. photo credit: Hades2k via photopin cc.
Duct Tape Marketing
OCTOBER 29, 2013
'50 Simple Lead Generation Tactics written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing If you’ve read this blog, or anything I’ve written for that matter, then you know I’m a strategy before tactics kind of guy, but sometimes you just need some new ideas and tactics. I got together with my network of independent Duct Tape Marketing Consultants and brainstormed fifty tactics for generating more leads.
Duct Tape Marketing
OCTOBER 11, 2013
'Should You Pay for Referrals? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Friday is “Question of the Week” day here at Duct Tape Marketing. Each Friday I’ll tackle a specific question I received via readers or in places where I’m speaking. Submit your question here and if we use it we’ll highlight you and send you a signed copy of Duct Tape Marketing. photo credit: Chris JL via photopin cc.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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