Adobe Experience Cloud Blog
AUGUST 31, 2015
Author: Chris Gillespie When is the last time that you were cold called? Think back. OK, so how did you react to it? As a salesperson myself, I always think that I am steeled for someone calling me out of the blue and asking me for something. I always assume that it will go something like that pretty awesome scene from Boiler Room where Seth coaches the sales guy selling newspapers.
Marketing Insider Group
AUGUST 30, 2015
Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. ( Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.). 1. MOZBar. This tool helps you quickly view the power and authority of a website to determine if the site is worth reaching out to for partnership and/or advertising opportunitie
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Duct Tape Marketing
AUGUST 17, 2015
3 Powerful Tools for Working On Your Business written by Sara Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: tool box via photopin (license). As a business owner, it is really easy to be tempted to wear all the hats, to micromanage, to have a fear of letting go. That fear then turns into nights and weekends away from the family, never feeling like you can come up for air, and living in a constant state of being stretched too thin.
Traackr
AUGUST 27, 2015
What’s the key to find influencers for your brand? Conversations. Influencers are the people who your customers look to for information. They’re leading conversations about your industry, whether you are listening or not. Your job is to find the most important people for your brand, and work with them to become a part of the conversations your potential customers are participating in.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
AUGUST 28, 2015
Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. For those of you who missed it, sorry but you missed a good one! We packed the Elysian Bar on 2 nd Avenue with over 100 people. The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less).
Adobe Experience Cloud Blog
AUGUST 26, 2015
Author: Jamie Lewis Did you know that there are over 300 million active Twitter users? That’s a HUGE market for your business. So it goes without saying that I am a (vocal) advocate of all companies (B2B and consumer-geared alike) using Twitter as a marketing channel. I myself have had some pretty compelling results with Twitter. For example, I recently tweeted a link to a faux movie trailer that was used to advertise a product that was retweeted 198 times (impressive, I know), netting me dozens
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 21, 2015
Author: Graham Gallivan Field marketers are significant assets to their organization (and I’m not just saying that because I am one!) Field marketing teams organize activities like tradeshows and networking events to drive brand awareness, attract prospects, and ultimately, help field sales teams cultivate pipeline. They get your company’s message outside the office walls and directly where it matters: in front of potential customers and industry heavy-weights.
Adobe Experience Cloud Blog
AUGUST 20, 2015
Author: Ellen Gomes As a marketer it’s easy to get caught up in the day-to-day: head into the office, put your head down, power through your work. It feels good to stick to what you know, check things off your list, and be good at your job. But in order to stay good at your job, you need to constantly improve. You need to push yourself forward on a consistent basis.
Adobe Experience Cloud Blog
AUGUST 19, 2015
Author: Nikita Ovtchinikov As salespeople, we know that the discovery call (the initial call between a sales rep and a prospect) can make or break a sales cycle. Done well, a discovery call will allow salespeople to gather the intel they need to run an efficient sales cycle (and frankly, even if you’re not in sales you probably can still apply some of these tips in your role).
Adobe Experience Cloud Blog
AUGUST 18, 2015
Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may already start looking towards the future by brainstorming ideas to execute in 2016. A word of advice: Wait! There’s still 4+ months remaining in 2015, so don’t waste it. It’s time for you to turn up the heat! We’ve seen some big changes and trends in the marketing space since the beginning of the year: mobile took off, social media restrictions were lifted, and
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
AUGUST 17, 2015
Author: Johnny Cheng I hear this question from email marketers all the time: Does the size of my email send affect the performance? To answer this question, we’re going to play MythBusters! Email Myth #1. “The larger your email sends, the higher your unsubscribe rate” Hypothesis: This one seems reasonable. I feel like if you’re doing huge email size sends, your messaging is probably going to seem “spammy”, and so a larger percentage of recipients will unsubscribe due to irrelevance.
Adobe Experience Cloud Blog
AUGUST 13, 2015
Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business.
Adobe Experience Cloud Blog
AUGUST 12, 2015
Author: David Lizerbram Podcasting has become big business. For those of you who aren’t up on the medium, a podcast is simply a recorded audio show that you can download or stream and play any time you like. Top podcasters like John Lee Dumas of Entrepreneur on Fire are generating hundreds of thousands of dollars a month. Businesses are jumping into the podcast world as a hot new marketing channel —and as a new source of direct revenue.
Adobe Experience Cloud Blog
AUGUST 10, 2015
Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Back then, personalization in the consumer market involved little more than inserting a first name into a login page or email. But with the advent of big data and real-time technologies, personalization has transitioned from static elements to contextual engagement.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Adobe Experience Cloud Blog
AUGUST 5, 2015
Author: Yoav Vilner In this fast-paced digital age, reaching out to the desires and needs of consumers is more important than ever, particularly when your business is online and easily accessible. In today’s business landscape, competitors are only a few clicks away. And just around the corner is social media, which provides an uncensored soapbox where customers can voice their dissatisfaction to legions of friends and followers.
Adobe Experience Cloud Blog
AUGUST 4, 2015
Author: Russell Rothstein When I’m looking to make an important purchase, the first thing I do is check out product reviews on the internet. Whether it’s Yelp for restaurants, TripAdvisor for hotels, or Amazon for knick-knacks, reading product reviews help me make better buying decisions. Business technology purchases are no less important. Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase.
Marketing Insider Group
AUGUST 17, 2015
Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? We can measure brand awareness a few different ways: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.
Marketing Insider Group
AUGUST 31, 2015
Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your brand provided them.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
AUGUST 22, 2015
I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism. “Former journalists,” he said, “who once gave voice to the downtrodden and spoke truth to power, have latched on to this trend with good paying jobs as content marketers.”.
Marketing Insider Group
AUGUST 3, 2015
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Most every other study pegs that percentage even higher.
Marketing Insider Group
AUGUST 27, 2015
According to the latest B2B Buyer research published by DemandGen Report, the world of B2B marketing is continuing the get more complex and our buyers more sophisticated. Some of the results from the 2015 B2B Buyers Survey Report , are as follows: 53% of buyers say their time to purchase has increased with 80% of those saying they are taking more time to research and 82% saying they are viewing more sources. 43% stated there is an increase in the number of people who are part of the buying commi
Marketing Insider Group
AUGUST 6, 2015
Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc : Organic search is responsible for 64% of all web traffic. 2% of users travel to the 2 nd page of Google. 18% of users click on the first organic listing. Essentially, if your brand is not ranking as a top organic result, your prospects probably aren’t going to find you. .
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
AUGUST 17, 2015
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? If it’s the latter, here’s how. It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
Marketing Insider Group
AUGUST 4, 2015
I came across a story on The Guardian of a man with the strangest condition I have ever heard of. I wasn’t expecting this, but after I read his story, I realized that his story reveals something you might be concerned about: why your content marketing isn’t working. I’ll explain what I mean in a second, but first you’ve got to hear this man’s shocking story… Living in a Right-Sided World.
Marketing Insider Group
AUGUST 3, 2015
If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. The bad news is that it’s hard to get millennials’ attention, and traditional advertising no longer works on this generation. The good news is that content marketing is the key to unlocking the door to millennial eyeballs.
Marketing Insider Group
AUGUST 5, 2015
Forrest Gump tells us “Stupid is as stupid does.” Well, if that is the case then we should stop being stupid with our content marketing planning. Rather, the new quote should be “Simple is as simple does.”. Simplification is the new innovator. Simplification is the new disruptor. Simplification is the key to a deeper customer connection. Too many brands have an enthusiastic, scattershot and complex approach to their digital and content go-to-market strategy.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Marketing Insider Group
AUGUST 24, 2015
Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? How do you know if the content you’re producing will reach your target audience and generate more leads or sales for your business? I frequently present a roadmap (above) for teams to walk through in order to answer each of these questions.
Marketing Insider Group
AUGUST 28, 2015
For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions. This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational. In essence, a prevailing belief B2B buying decisions were exclusively very rational and based on comparative options.
Marketing Insider Group
AUGUST 26, 2015
Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days? Or that some traditional SEO agencies are diversifying into other services as quickly as possible? That’s because Google has dramatically changed the nature of SEO.
Marketing Insider Group
AUGUST 11, 2015
You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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