June, 2010

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The Top 5 Skills You Need to be a Marketable Marketer

Adobe Experience Cloud Blog

While every marketing position likely requires a mix of writing, lead generation , public speaking, decision-making, networking, critical-thinking and researching skills, there are a few key skills that every marketer needs to have mastered. These include: Analytics skills – Take responsibility for your marketing. This includes creating the reports you need in order to make good decisions.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 3, 2010 2 Subscribe 6 Content Marketing Tips That Drive Leads Share In yesterday’s post we reviewed the The 4 Most Common Mistakes in B2B Content Marketing.

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Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

The days are long gone when sales representatives could rely on their ability to “read” prospects to make the sale, thanks to buyers researching their purchases online. The need to better understand online behaviors to convert leads jump-started the evolution of customer relationship management (CRM). With CRM, organizations benefit from increased operational effectiveness, easier access to data and improved collaboration.

CRM 105
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Why Thought Leadership Rules the B2B World

Adobe Experience Cloud Blog

Top B2B marketers understand two key objectives 1) Building new business and 2) Becoming a thought leader. 56% of B2B marketing executives stated “positioning our company as a thought leader” as their top objective in a recent Economics Intelligence Unit study. In addition, a third of respondents felt thought leadership would be the best way for providers to market services in next 3-5 years.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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What the CEO Needs from Marketing

Adobe Experience Cloud Blog

This week I listened to Umberto Milletti and Phil Fernandez, CEOs from Insideview and Marketo, give presentations about their expectations of Marketing. It was a powerful presentation that gave a true glimpse into the thoughts of a CEO. And don’t take my word for it- over 1700 people registered, with hundreds attending, over 100 questions, and about 100 tweets.

CMO 105
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The New Secret Sauce to Demand Generation

Adobe Experience Cloud Blog

Back in January 2009, Marketo came out with a webinar entitled, The Secret Sauce to Demand Generation: How Marketo Nurtures, Scores and Accelerates Leads through the Revenue Cycle. I appealed, somewhat humbly, to my readers of the Modern B2B Blog to explain that this was not to promote Marketo, but rather, share our own demand generation and lead management processes.

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Lessons Learned: A Reflection on Marketing Automation

Adobe Experience Cloud Blog

Expectations : Flash back two years. I was at my previous employer, a small high-tech company. With only two marketers, we were struggling to keep up with our growing database across multiple systems. We found that using our CRM to handle our lead management and reporting ended up creating more problems, such as duplication. We decided to explore marketing automation to help simplify our marketing efforts, namely in the areas of lead management, lead nurturing , and campaign tracking.

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BMA 2010 Engage Conference – Making Ideas into a Reality

Adobe Experience Cloud Blog

Typically, on a four hour flight I catch up on email and read through the latest BtoB or Website magazine. However, my last flight was not so typical, as I spent the majority of my return flight from the BMA Engage conference reflecting on how to take ideas from this week’s BMA conference and implement them at my organization. . First off, many of the sessions focused on engaging more than our prospects, they focused on our customers and employees.

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Lessons for Sales and Marketing from Cloudforce San Jose

Adobe Experience Cloud Blog

Yesterday, over 1,000 people came together in San Jose (plus 10K more on a live video feed) for the launch of Chatter at a Salesforce.com Cloudforce event. The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . As expected, the day kicked off with a discussion about Chatter, Salesforce’s approach to enterprise social networking.

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BtoB Leading Edge Virtual Event: 3 Key Marketing Takeaways

Adobe Experience Cloud Blog

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. I learned alot at the event, but also had some fun. In our booth we had lots of people play our online marketing game modelled after You Don’t Know Jack. This enthusiasm got me thinking.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 2, 2010 4 Subscribe The 4 Most Common Mistakes in B2B Content Marketing Share One of the largest challenges facing online marketers is how to create and utilize content that resonates and then delivers the targeted leads that sales is looking for.

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Share According to a recent post by Justin Kistner we are in “ the era of social media ” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015.

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 7, 2010 7 Subscribe The 7 Burning B2B Social Media Questions Share On Tuesday, June 8 th , I will be joining a distinguished panel of folks from leading firms such as Bloomberg, Capgemini, CB Richard Ellis, MS&L, and Orrick, Herrington & Sutcliffe.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 24, 2010 2 Subscribe 6 Steps to Prepare for the Mobile Revolution Share Earlier this week, I defined the 10 Reasons Why Mobile is Hot.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads?

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Create Content like a Publisher: Thought Leadership with Avitage

Adobe Experience Cloud Blog

One of our recent partner additions is a company called Avitage, in Waltham, MA. Recently, I had the opportunity to interview Jim Burns, founder and CEO, as part of our ongoing B2B Thought Leader Interviews. Jim and his company have been helping B2B selling customers create and deliver content, especially multimedia content, for over fifteen years. Content is a key success factor, as well as a real challenge, for our customers.

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The Methodology behind Revenue Analytics

Adobe Experience Cloud Blog

In a previous blog post, I discussed the importance time plays in accurate marketing analytics. Using a methodology that incorporates time is also essential when establishing a foundation for accurate marketing reporting and analytics. While marketing has not traditionally applied the same level of rigor to modeling their portions of the revenue cycle as their sales counterparts, defining the stages of the revenue cycle is important nonetheless.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.

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Social Media: The Journey Begins With You

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage the company’s new social media initiatives.

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5 B2B Marketing Infographics You Can’t Go Without

Adobe Experience Cloud Blog

As marketers, we thrive off data visualization using graphics, charts and images to educate ourselves and tell our stories. Whether your B2B marketing efforts can use more information on social media, content marketing or demographics, your marketing mix can’t afford to go without these 5 useful infographics: 1. CMO’s Guide to The Social Landscape. Good, better, best is a mantra we can all live and learn from in B2B marketing.

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Why Social Media Will Help Us All Get Along (Better) | B2B.

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 4, 2010 15 Subscribe Why Social Media Will Help Us All Get Along (Better) Share It is one of the biggest questions you will hear in any open forum on Social Media: Which department owns social media?

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an