Adobe Experience Cloud Blog
AUGUST 9, 2010
What resources do you use to learn more about improving your B2B marketing , increase leads and boost sales revenue? Likely whitepapers, blogs and presentations. But don’t forget the importance of videos. Smart videos matter to B2B marketers and provide vital information to raise the bar for your programs in an exciting and dynamic format. Here are 5 videos which apply to B2B marketers you shouldn’t miss: . 1.
Marketing Insider Group
AUGUST 5, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! That Is A Lot Of Time Spent Online Using Social Media Share Yes, that was my reaction to this online consumption study by the good folks at Nielsen.
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Doug Garnett
AUGUST 27, 2010
I ran across this presentation about GoogleTV. It’s interesting. Because it suggests that Google really believes the silly things it said back in May and June. (See some of my prior posts on the topic.). There’s no way to predict the future of GoogleTV. But I see quite a few red flags in the technology/consumer equation. It’s yet one more set top box we have to juggle.
Adobe Experience Cloud Blog
AUGUST 5, 2010
There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method. One rule I’ve been hearing a lot lately is “Never email on Fridays. Always email on Tuesday nights.” The theory behind the rule of thumb makes sense: email too early in the week and people are too busy with their actual work to open or focus on your message.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
AUGUST 27, 2010
Marketers are working hard to create great content that can be used to create sales leads , drive website traffic, promote brand, and educate customers and prospects. Unfortunately, not all content is created equal. To ensure you get the most out of your content marketing efforts, you must follow these six rules: It is not promotional – promotional materials will neither excite nor inspire, both critical components of content marketing.
Adobe Experience Cloud Blog
AUGUST 23, 2010
What's the missing, yet critical element for successful B2B marketers? – Creativity. It is a common fact that many B2B marketers stay the path of the traditional and in the box techniques. To create a competitive edge to your business marketing, add some creative thinking and opportunities to attract and engage prospects and customers. Typical B2B marketing can be dry - Marketing business technologies or services typically don’t have much room for emotional interaction or social enga
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
AUGUST 13, 2010
Upon seeing the online media frenzy about the announcement of IBM’s intention to buy Unica, it was hard for me not to create a blog post of my own about the pending acquisition. If you have not yet heard, IBM has announced that they plan to purchase Unica, for $21 per share, or approximately $480 million, in Q410. Of particular note, this purchase price is a 120% premium to Unica’s recent market cap, which is a very high number and indicative of the value that marketing automation companies are
Adobe Experience Cloud Blog
AUGUST 12, 2010
Marketers frequently need to review and choose new tools to help improve or streamline their marketing programs. This can be time consuming and may lead to many dead ends. Because of this, some marketers make the wrong choice because they just pick software based on a salesperson’s promise or friend’s suggestion. Other marketers take time to do product trials which saves them from selecting the wrong solution, but again, this process may be time consuming. .
Marketing Insider Group
AUGUST 12, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 12, 2010 9 Subscribe Marketing Leads: Quality Vs. Quantity Share Last night I had the pleasure of dining with one of our media partners.
Marketing Insider Group
AUGUST 3, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 3, 2010 1 Subscribe Integrating Social Media and Search Share Social media as a B2B Marketing technique is an evolution of the marketing tools that preceded it: organic search engine marketing and paid search advertising.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
AUGUST 17, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Share What is marketing acceleration and why is it even worth discussing?
Marketing Insider Group
AUGUST 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 26, 2010 Subscribe 9 Essential Social Media Resources Share Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone.
Marketing Insider Group
AUGUST 19, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! Share Tomorrow I am leaving for vacation so I thought I would take this opportunity to begin the process of reflection that is so important when we take time off.
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share The realities and pressures we all face in today’s economy are not easy.
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Marketing Insider Group
AUGUST 24, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 24, 2010 3 Subscribe Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Share While tweet chats can appear to be organized chaos from an outsider’s perspective, they are a fantastic way to enhance your experiences on Twitter by connecting and sharing with other
Marketing Insider Group
AUGUST 10, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Share The realities and pressures we all face in today’s economy are not easy.
Adobe Experience Cloud Blog
AUGUST 30, 2010
Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. In that short time, we’ve transformed the marketing automation industry with our vision of powerful, revenue-focused software that’s also fast to implement and easy to use, and helped more than 650 compa
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