Adobe Experience Cloud Blog
SEPTEMBER 15, 2011
by Phil Fernandez. Being based in Silicon Valley – which has continued to burnish its reputation as a hotbed of US entrepreneurial growth and excitement – I frequently get asked how one builds a successful start-up. This question is even more urgent on a macroeconomic level as the US struggles to re-energize its job creating capacity, which has all but sputtered out in the past year.
Marketing Insider Group
SEPTEMBER 27, 2011
These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership. If you write a personal blog or help manage your company’s, you already know the value that blogging can provide as a tool for Thought Leadership.
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Duct Tape Marketing
SEPTEMBER 22, 2011
Facebook Promises to Revolutionize Social Networking Today This content from: Duct Tape Marketing. Rumor has it that Facebook will announce a radical change to its platform today and according to Mashable’s Ben Parr , who has seen the changes – “developers will be elated, users will be shellshocked and the competition will look ancient” “These changes will make Facebook a place where nearly everything in your life is enhanced by your social graph.
Adobe Experience Cloud Blog
SEPTEMBER 8, 2011
by Maria Pergolino Infographic Art: The Types & Trends Marketers Must Know. There are many types of infographics on the web, all of which share a common goal: to portray interesting information in a compact and visually intriguing way. This can be done with the use of various charts, lists, graphs, symbols, numbers, and blurbs as well as a whole slew of other ways.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
SEPTEMBER 30, 2011
by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Even as social media and web applications become mainstream B2B marketing platforms, cold calling remains one of the most effective ways to make contact with decision makers, but only if done right.
Adobe Experience Cloud Blog
SEPTEMBER 9, 2011
by Patrick Donnelley Like most sales professionals, I started my sales career in a job that required me to pick up the phone and cold call prospects in my territory. Leaving hundreds of voicemails and being consistently hung up on isn’t anyone’s favorite thing, but the sense of accomplishment from picking up the phone and getting someone interested in your product or service makes it all worth it.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Adobe Experience Cloud Blog
SEPTEMBER 19, 2011
by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. Embed this content marketing infographic on your web site: Attention B2B Marketers: Embrace the Mobile Web! [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
Adobe Experience Cloud Blog
SEPTEMBER 21, 2011
by Maria Pergolino B2B Marketing: The Evolution of a Marketer. According to Merriam Webster, by definition, evolution is “a process of continuous change from a lower, simpler, or worse to a higher, more complex, or better state.” The world of marketing has been evolving from the beginning – changing from the simplicity of the first newspaper ad to appear in a French periodical in the 1700s to the complicated multi-platform integrated processes of today.
Adobe Experience Cloud Blog
SEPTEMBER 26, 2011
by Jon Miller Email marketing remains one of the most important marketing tactics, even as social media, mobile marketing, video, etc. transform the marketer’s landscape. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, more B2B marketers rank email marketing as very effective or somewhat effective than any other tactic — higher than SEO, tradeshows, social media, and more.
Adobe Experience Cloud Blog
SEPTEMBER 2, 2011
by Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words. However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Adobe Experience Cloud Blog
SEPTEMBER 27, 2011
by Maria Pergolino Data from Google Insights for Search suggests lead generation is starting to slide off the radar of marketers. Or is it? The truth is that marketers are becoming more focused on more specific topics like demand generation, lead scoring and lead nurturing. Take a look below to learn which marketing automation topics are becoming front of mind.
Adobe Experience Cloud Blog
SEPTEMBER 6, 2011
by Maria Pergolino Grabbing readers’ attention, making them think and stimulating them to act is the primary goal of content marketing. To that end, there is much the great writers of the past can teach modern B2B marketing professionals about connecting with readers. Because content marketing is all about influencing audiences, why not take some time to learn about writing from one of history’s most influential authors?
Adobe Experience Cloud Blog
SEPTEMBER 13, 2011
by Carol Fox As Dylan wrote, “The times, they are a-changing,&# and B2B sales cycles are no exception. In particular, social media and the dragging economy have caused major ripples in the business world. But regardless of the factors at play, it stands to reason that learning more about what’s happening to sales cycles can help sales and marketing departments figure out how to shorten them.
Adobe Experience Cloud Blog
SEPTEMBER 22, 2011
by Fergus Gloster The best time to start discussing quota and pipeline with a salesperson is at the interview stage, not after the salesperson has started in the company. It’s also a good way to find out if the interview candidate really knows their business and their territory. The quota should be related to the on-target-earnings (OTE) of the salesperson.
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Adobe Experience Cloud Blog
SEPTEMBER 28, 2011
by Phil Fernandez. During the past year, I have written frequently on this blog about the increasingly urgent global imperative for businesses to grow. Corporate executives have cut about as far as they can in overhead and expenses. At the same time they have drastically improved productivity. The one thing left to do now is to drive growth. And that means reeling in more revenues – more efficiently and profitably.
Adobe Experience Cloud Blog
SEPTEMBER 23, 2011
by Shonal Narayan A savvy marketer knows that they can find inspiration anywhere and that they can learn from anyone. With this ideal in mind, here are a look at quotes from five well known authors and the reasons they can inspire your B2B marketing mix. “It is a mistake to think you can solve any major problems with just potatoes.”. - Douglas Adams.
Adobe Experience Cloud Blog
SEPTEMBER 14, 2011
by Carol Fox In The Rise of the Revenue Marketer , part of Marketo’s Revenue Masters webinar series, Pedowitz Group CRO Debbie Qaqish and Andrew Gaffney of the DemandGen Report come together to discuss what it takes to be a Revenue Marketer. Gaffney starts off by explaining how it’s not just about sales and marketing alignment anymore; being a Revenue Marketer also involves process, vision and collaboration.
Adobe Experience Cloud Blog
SEPTEMBER 16, 2011
by Carol Fox We recently reviewed Conversations that Win the Complex Sale , a book aimed at helping sales people rethink their messaging, as part of our B2B Sales and Marketing Book Club. The book stresses that differentiation is crucial in today’s market, and the best way a brand can differentiate itself is through customer engagement. How to engage customers more effectively?
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2011
by Shonal Narayan. Superficiality will get you nowhere these days. Pretending to be something you’re not isn’t good for anyone. It’s also not good for brands or the consumers that put their trust in them. Marketing is about making promises and it can be quite tempting to oversell a product. But writers can create content that makes them look like marketing geniuses if they take a little time to emulate George Bernard Shaw.
Adobe Experience Cloud Blog
SEPTEMBER 7, 2011
by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing.
Marketing Insider Group
SEPTEMBER 7, 2011
Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? You negotiate amazing offers like price reductions and special financing. You create flashy sales collateral. You book fancy events and cold call to get them appointments.
Marketing Insider Group
SEPTEMBER 29, 2011
Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Does your weekly status meeting start with a dashboard view of progress toward your annual goal or a list of action items? If you answered “yes” to the latter option in each question, then you might be engaging in what I call “check-the-box” marketing… You see
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
SEPTEMBER 20, 2011
…is “ how are you doing? ” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking about my company and our services. I would ask them if they’d like to hear about our new product release…crickets. I would ask if I could bring my sales manager in for a meeting with my main contact’s boss…crickets.
Marketing Insider Group
SEPTEMBER 15, 2011
As an up-and-about professional, there’s likely little need to convince you that mobile is where the current wave of consumer product and behavior innovation is all headed. This should be cause for concern for sales and marketing professionals seeking to assimilate these innovations into their practice; if the past few years on the web have taught us anything, it’s that enterprise and business applications tend to lag, sometimes by several years, after consumer-centered innovations within the sa
Marketing Insider Group
SEPTEMBER 13, 2011
Last week, Twitter announced it had reached One hundred million voices or active users. But what do these numbers really mean? The Week magazine recently helped answer the questions “who is doing all the tweeting…and how many people are really interested in what they have to say?&#. So here I will provide a snapshot of Twitter “by the numbers&# and explain how and why I use it.
Marketing Insider Group
SEPTEMBER 1, 2011
I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to reach out to some of my friends in B2B Sales AND Marketing to provide their perspective. Recently we ran a guest post from Kenny Madden on how the line between Marketing and Sales is starting to blur and we are looking at a new partnership he called “SMarketing.&#.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Duct Tape Marketing
SEPTEMBER 12, 2011
The 4Ps of a Fully Alive Business This content from: Duct Tape Marketing. Back in the early 1960’s the American Marketing Association coined the term the “Four ‘P’s&# as a way to describe the essential elements of the marketing mix. Since that time every first year marketing student has been taught to think in terms of product, price, place and promotion as they analyze case studies of companies real and imagined.
Duct Tape Marketing
SEPTEMBER 23, 2011
What the Heck Is Facebook Thinking? This content from: Duct Tape Marketing. That’s the question that Farmville and Mafia Wars players all over the world are asking today. Why are they changing my Facebook, don’t they care about their customers. Well, here’s the problem, while Facebook needs users, users aren’t their customers.
Duct Tape Marketing
SEPTEMBER 19, 2011
Facebook Should Stop Worrying So Much About Google Plus This content from: Duct Tape Marketing. Facebook made a couple moves last week that were immediately categorized as in reaction to Google+ features. They include easier group management and the ability to make personal profile posts public and let people subscribe to your publicly shared posts are clearly a nod to Google+ functionality, but here’s the deal – it’s not what Facebook is about and trying to copy Google+ is probably more of a th
Duct Tape Marketing
SEPTEMBER 30, 2011
7 Reasons Why Your Business Is Stuck This content from: Duct Tape Marketing. Ever feel like you’re in a rut. Or worse, that you keep pushing that boulder up the hill, all Sisyphus like, only to watch it roll back down, feeling that you are destined to repeat this throughout eternity. David Ensor via Flickr Okay, citing Greek and Roman mythology may be a bit dramatic, but I see it every day and work with small business owner every day that tell me they desperately want to take their business to t
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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