Adobe Experience Cloud Blog

AUGUST 18, 2009

Last week I attended Search Engine Strategies in San Jose and joined in on a session about Duplicate Content.  This session was very interesting, but since it was not part of their B2B track, was not focused specifically on how it affects B2B marketers.  Duplicate content occurs when two or more web pages have the same content.   This happens frequently for B2C companies, as many companies may be selling the same product with similar product descriptions on different webs

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Adobe Experience Cloud Blog

AUGUST 11, 2009

There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter. To me this news is more important because of what it does now, not its long term impact on Twitter, as it lets me get more information about what people are saying about my company. .

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Adobe Experience Cloud Blog

AUGUST 6, 2009

Our latest interview is with Mike Damphousse.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.

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Adobe Experience Cloud Blog

AUGUST 27, 2009

This week Marketo released the final chapter of our Definitive Guide to Lead Nurturing which focused on calculating the ROI of Lead Nurturing. This was my favorite chapter as it not only provided best practices and examples, but also included workspace for marketers to calculate the impact of lead nurturing at their organization. This was the perfect time for the release of this chapter, as Marketo had also just presented our webinar on lead nurturing.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

AUGUST 17, 2009

Today Marketo released chapter 3 to The Definitive Guide to Lead Nurturing , and we are so excited to see so many people returning to check out this week’s chapter on Advanced Lead Nurturing. In this chapter, Marketo shares best practices on Accelerator Campaigns and Lead Lifecycle Campaigns. Ever look at your pipeline and see some great things developing, but worried that you aren’t going to meet short term sales goals?

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Adobe Experience Cloud Blog

AUGUST 3, 2009

The truth about landing page optimization is that you can make 1000 landing pages and if you aren’t doing any optimization work it doesn’t mean that the 1000 th will be any better than the first.  Why? Because unless you are really looking at which elements of your landing pages work and which ones don’t you never know what to change.   While landing page optimization isn’t hard, it can be intimidating at first.  Plus, it can be time consuming if you aren’t using proven m

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Adobe Experience Cloud Blog

AUGUST 12, 2009

In a down economy, what changes to lead generation can B2B sales and marketing professionals do to increase sales? Our next interview in the B2B Marketing thought leader interview series (a series covering the entire revenue cycle, from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty) seeks to find these answers with 35+ year sales veteran Marvin Miletsky, co-author of.

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