Adobe Experience Cloud Blog

DECEMBER 30, 2013

'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Marketing Insider Group

DECEMBER 16, 2013

'You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network!

Millennials 110

Millennials Health Content Marketing Education 110

Duct Tape Marketing

DECEMBER 5, 2013

'3 Simple Tips to Increase Your Following on Pinterest written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Brian Jensen – Enjoy! photo credit: seo.com. In January 2012, it was announced by comScore that Pinterest was the fastest website ever to reach 10 million unique visitors.

B2C 77

B2C Social Media Marketing Management Branding 77

Adobe Experience Cloud Blog

DECEMBER 23, 2013

'Author: Jessica Langensand 1. You take unsubscribes personally: 2. You get extremely excited over a good click-through rate : 3. You feel superior if a competitor sends out an email with a typo in it: 4. But when you do…. 5. You enjoy watching your co-workers debate which subject line is better: 6. You feel a sense of satisfaction when you get conclusive results from an A/B test: 7.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

DECEMBER 26, 2013

'Author: Fab Capodicasa The holiday season is a “make it or break it” time of year for many retailers, which is why I’m baffled when online retailers don’t have an abandoned cart program. If customers add items to their virtual shopping carts, but never make a purchase, why not follow up? Shopping cart abandonment affects both the seller and the buyer.

Shoppers 134

Shoppers Shipping Thought Leadership Retail 134

Adobe Experience Cloud Blog

DECEMBER 20, 2013

'Author: Glen Gow Because buyers are self-educating early in the sales process, the traditional relationship between buyer and sales rep has been turned completely on its head. Today’s buyer knows what products and services are out there, and what people are using to solve their problems. With all of this information at his or her fingertips, buyers have done their research and made their decisions long before a sales rep even enters the picture.

Thought Leadership 134

Thought Leadership CMO Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 16, 2013

'Author: Dennis Bronnikov Consumers reveal tons of information about themselves on the internet – their gender, geographic location, contact information…the list goes on. They also (mostly inadvertently) share behavioral data, which marketers then leverage to better target their campaigns. To justify collecting this kind of data, and to avoid being creepy, make sure your data collection adds value for your customers.

Whitepaper 134

Whitepaper Thought Leadership Email Marketing Advertising 134

Adobe Experience Cloud Blog

DECEMBER 13, 2013

'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. If you’ve begun your Christmas shopping or were brave enough to battle the crowds of Black Friday, you may have noticed little tags with a red “P” in certain stores — specifically at Nordstrom. In June, Nordstrom announced that they’ll be arranging their displays based on Pinterest activity on their products.

Retail 134

Retail Thought Leadership Promotion Place 134

Adobe Experience Cloud Blog

DECEMBER 10, 2013

'Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. You can’t keep all bad data from entering your database, but once it’s in, you need to clean it out. Here are 5 ways to keep your database clean and in compliance. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Management 134

Adobe Experience Cloud Blog

DECEMBER 6, 2013

'Author: DJ Waldow Let me ask you three questions: Have you been in email marketing for more than a year? Do you write and send your own emails? Are you human? If you answered yes to all of the above questions, it’s quite likely you’ve sent an “oopsie” email to your list. Whether you were moving too fast, multi-tasking, didn’t have a sound QA process in place – whatever – you’ve probably sent an email that included an error.

Thought Leadership 134

Thought Leadership Email Marketing Place Branding 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

DECEMBER 3, 2013

'Author: Raymond Coppinger I have something to tell you – I don’t like shopping. In fact, the thought of a shopping expedition fills me with dread. So when the holiday season swings around, I become a walking cliché – the guy who sets out at the last minute, and pays way too much for things that nobody would ever want. I tell you this because we’ve entered that window of holidays and festivals across the world that are critical to many marketers.

Email Marketing 134

Email Marketing Thought Leadership Shoppers Retail 134

Adobe Experience Cloud Blog

DECEMBER 4, 2013

'Author: Rick Siegfried Say “Ian Bocks” 10 times fast. If you’re a marketer who utilizes email as part of their marketing strategy, you probably ended up saying “Inbox.”. But let’s say you read the name “Ian Bocks” on a subject line in your inbox, on an email from Marketo Webinars. It would probably look something like this: [ Delivery Confirmation ] Ian Bocks, Your Email Has Been Delivered.

Email Marketing 134

Email Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 19, 2013

'Author: Maggie Jones It’s pop quiz time! 2013 was a huge year in the tech world. Content marketers learned to love Google’s algorithms and Gmail tabs , the word “wearable” became a noun, startups were bought, and startups were sold. Were you a faithful follower of every update and innovation, or were you too busy playing with your iPhone 5c?

Thought Leadership 127

Thought Leadership Product Content Marketing Marketing 127

Marketing Insider Group

DECEMBER 18, 2013

'The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. We are now looking to understand the future of content marketing. Along the way, I’ve been collecting facts, stats and insights on the future of content marketing that support the need for change.

Content Marketing 108

Content Marketing Direct Mail PR Marketing 108

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Communications

Marketing Insider Group

DECEMBER 10, 2013

'Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. You can get a sense for the hottest trends, new ideas, a fresh perspective and of course you can make great connections with your peers that can pay dividends in so many ways. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013.

Education 102

Education Marketing Marketers Advertising 102

Marketing Insider Group

DECEMBER 5, 2013

'We’ve heard it time and time again: according to the Corporate Executive Board (CEB) almost 60% of the buyer journey is complete before prospects reach out to vendors. And according to Harvard Business Review, “ Solution Selling is Dead ” because talking about our products and our solutions is no longer good enough. It may even hurt us in the buying process.

Content Marketing 95

Content Marketing Marketing Marketers Traditional Marketing 95

Marketing Insider Group

DECEMBER 30, 2013

'Last year in my 2013 marketing predictions post , I predicted that content marketing would mature in many organizations, that brands would take themselves out of the stories they tell and finally put an end to the notion that marketing equals promotion. I also talked about the connection between personal branding, content marketing and social selling in a truly social business.

Transform 94

Transform Entertainment Marketing Marketers 94

Marketing Insider Group

DECEMBER 23, 2013

'Standard annual round-up post here. Top 10 posts of the year. Plus one bonus post. I published another 100 blog posts this year and picked the winners, even from articles published more than a year ago. I think this reflects what you all thought was the most informative, interesting or maybe even a little entertaining. I hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. 10 Top Insights On B2B Marketing From 2013.

Entertainment 86

Entertainment Marketing Marketers Content Marketing 86

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Adobe Experience Cloud Blog

DECEMBER 30, 2013

'Author: Rajiv Kapoor It was the end of November, and I was helping a large, global client transition from their old marketing automation platform to Marketo. This involved transferring more than a hundred forms from the old to the new system. Three days before we were due to launch the new platform, an unexpected issue arose with the forms – a big issue, which needed to be addressed before we could move forward.

Marketing Automation Platform 79

Marketing Automation Platform Thought Leadership Marketing Marketers 79

Duct Tape Marketing

DECEMBER 16, 2013

'The Best Way to Sell a Service Is. written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing photo credit: jonny goldstein via photopin cc. I’ve been selling a service for many, many years and I can tell you that selling something people can’t touch and feel has its challenges. No amount of explaining, documenting and outlining can replicate the conditions of actually experiencing the service in action.

Marketing Strategy 75

Marketing Strategy Product Marketing Marketers 75

Duct Tape Marketing

DECEMBER 3, 2013

'How I Made Twitter Infinitely More Useful written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Twitter is a great tool. I’ve been using it since March of 2006 and it’s certainly here to stay as a communications tool for the foreseeable future. photo credit: Joffley via photopin cc. When Twitter hit the big time some years ago there was no manual for how to use it or even any best practices as we were all just experimenting with what was a new f

Communications 73

Communications Management Marketing Marketers 73

Duct Tape Marketing

DECEMBER 10, 2013

'7 Stages of a Successful Consulting System written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I like systems. I think in systems and, even when I don’t realize I’m doing it, I work in systems. There’s something both comforting and efficient about working with familiar patterns. photo credit: brendonhatcher via photopin cc.

Education 70

Education Marketing Strategy Place Marketing 70

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

DECEMBER 11, 2013

'Business Books You Won’t Find in the Business Section written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I love to read all kinds of book. These days I read a ton of business as a bit of an occupational hazzard, but I love to find those non business books that contains tons of unique ideas that I can apply to business. photo credit: Stuck in Customs via photopin cc I wrote this month’s column for OPEN Forum and shared ten such books that have

Customer 70

Customer Marketing Marketers 70

Duct Tape Marketing

DECEMBER 27, 2013

'Stop Chasing Your Dreams written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I know the title of this post may seem like the lead in to a pretty cynical, soul crushing, year end wrap up, but it’s just the opposite. photo credit: Gord Bell via photopin cc. This time of year many people sit down and spend some time thinking about goals for the upcoming year.

Marketing Strategy 69

Marketing Strategy Marketing Marketers 69

Duct Tape Marketing

DECEMBER 12, 2013

'Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! photo credit: stuartmiles. Content marketing. PR. Blog posts. Social media. Email marketing. It’s enough to make any small business feel overwhelmed when it comes to figuring out marketing.

PR 69

PR Email Marketing Content Marketing Place 69

Duct Tape Marketing

DECEMBER 9, 2013

'Why Gen Y Doesn’t Matter the Way You Think It Does written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Depending upon what research group you subscribe to the collective members of Gen Y will eclipse the earning power of the Baby Boom generation sometime around 2018. photo credit: Dell’s Official Flickr Page via photopin cc.

Millennials 68

Millennials User-Generated Communications Marketing Strategy 68

Advertiser: ZoomInfo

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Promotion

Duct Tape Marketing

DECEMBER 18, 2013

'Office Not Required written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Marketing podcast with Jason Fried. photo credit: Michael W. May via photopin cc. My youngest daughter works for a tech start-up based in San Francisco. Only thing is, she’s never been to San Francisco. She lives in Spokane Washington and arrived home for Christmas this year to spend a full three weeks hanging out with her parents.

Management 68

Management Product Marketing Marketers 68

Duct Tape Marketing

DECEMBER 23, 2013

'Is It Time to Dismantle the Marketing Department? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I’ve worked with two very successful businesses recently and, in both cases, they came to me because they said “they just didn’t get marketing” and had to do something about it. photo credit: Berkeley Unified School District via photopin cc.

Thought Leadership 67

Thought Leadership Customer Journey Marketing Marketers 67

Duct Tape Marketing

DECEMBER 30, 2013

'7 Most Popular Blog Posts of 2013 written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing Like a lot of content producers I’m using the end of the year to look back and reflect on the body of work produced throughout the year. I’ve intentionally chosen to focus on the most “popular” posts as a way of illustrating a bit of what makes a piece of content popular.

Marketing Mix 62

Marketing Mix SEO Education Analytics 62

Duct Tape Marketing

DECEMBER 13, 2013

'All My Social Media Tools in One Twitter List (Sorta) written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing I love lists. You love lists (Um, that’s why you’re here, right?). Twitter users love lists, but Twitter lists lack something essential. You can build them and make them public, but you can’t let others add to and embed the list in other places.

Place 62

Place Management Marketing Marketers 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail