Adobe Experience Cloud Blog

SEPTEMBER 29, 2014

'Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you. Before I started working at FlipTop, a predictive lead scoring platform, I’d always tried to base scoring on customers we’d won, but I’m not a data scientist – the most I could determine was that certain industries or job titles were more likely than others to become customers.

Thought Leadership 134

Thought Leadership CRM Customer Product 134

Marketing Insider Group

SEPTEMBER 22, 2014

'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard Content Marketing Imperative talk. And explain a little more about why I bet my career on content marketing. I believe content marketing is no longer a question, but an imperative for every brand – large and small, across every industry, in B2B and for consumer brands as well.

Content Marketing 95

Content Marketing Marketing Marketers Advertising 95

Duct Tape Marketing

SEPTEMBER 2, 2014

'7 Essential Habits of Successful Business Owners written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve owned my business for over twenty-five years and I’d like to think I’ve learned a thing or two about what it takes to survive and, perhaps even, thrive as a business owner. Oh, I have lots left to learn and even struggle with doing some of things I have learned, even though I know better, but I’ve also acquired a few traits an

Energy 78

Energy Communications Marketing Strategy Customer 78

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

'Author: Maggie Jones We’re T-minus four days until Ad Week — one of the most important gatherings of marketing and communications leaders of the year, taking place in New York City. If you’re already registered, keep reading for our “must do” list of events; if not, use the list to justify your trip next year (or register now — it’s not too late!).

Transform 134

Transform Thought Leadership Event Marketing Traditional Marketing 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

SEPTEMBER 22, 2014

'Author: Raymond Coppinger What does sustainability mean to you? When I consider the term, my mind jumps to the environment – achieving balance in our relationship with our own planet. You might think about climate change, or where the vegetables in your shopping basket are grown. But to sustain also means to maintain , support , or endure. So in marketing, the term takes on a slightly different meaning.

Thought Leadership 134

Thought Leadership Marketing Marketers Email Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 18, 2014

'Author: Jared Flamm It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for a second round. As with dating, a lot can go right in an email. The person you’re currently sharing your message with might just be the perfect customer for your brand.

Thought Leadership 134

Thought Leadership Entertainment Email Marketing Advertising 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. But, as with all marketing trends, the conversation soon turned to results: How can marketers demonstrate the ROI of their investment in video?

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 11, 2014

'Author: Maggie Jones Content Marketing World 2014 – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. After three days of sessions, breakouts, panels, and networking, closing keynote speaker Kevin Spacey (!!!) brought the house down with one of the funniest, most profanity-laced speeches ever heard at a marketing conference.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

'Author: Liz Smyth You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part! But now it’s time to execute on that strategy. If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets.

PR 134

PR Thought Leadership Communications Price 134

Adobe Experience Cloud Blog

SEPTEMBER 3, 2014

'Author: Mike Stocker Coca-Cola and Yoplait are enormous brands that already have millions of customers – but while other companies might be content to rest on their laurels (and their customer bases), these brands are also known for their innovative marketing. Most marketers won’t be able to match Coca-Cola and Yoplait’s budgets, but we can take a page from their campaigns.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 5, 2014

'Author: Rachel Yarnold Decisions, decisions! Even when we aren’t aware of them, we’re making them all the time. Many of those decisions we make easily, without even thinking – orange juice or coffee? Gym or happy hour? TV or sleep? But with larger decisions we tend to think more deeply, and take longer to decide. Purchase decisions are similar. Some are made quickly, without much thought, while others can take weeks or months of research and deliberation to decide.

Thought Leadership 134

Thought Leadership Inbound Marketing eBook Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

'Author: Steven Simoni Here’s something that not enough nonprofits are saying to their boards and CEOs: “We need a more sophisticated marketing automation strategy.”. There may not be a CMO at your NGO, but people who work in development, donor relations, and communications are looking for better, more cost-effective ways to fund their good work – whether your goal is running after-school programs, supporting innovative research, or providing humanitarian relief.

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Adobe Experience Cloud Blog

SEPTEMBER 8, 2014

'Author: Rachel Yarnold Content Marketing World 2014 is here! And that means content marketers are flocking by the thousands to Cleveland, Ohio for a two-day extravaganza hosted by the Content Marketing Institute. At Marketo, we’ve been anxiously awaiting this coveted week of collaborating, sharing, note-taking, and hearing from some of the best content marketers, all at the biggest show devoted solely to content marketing.

Content Marketing 133

Content Marketing Thought Leadership Food Marketing 133

Marketing Insider Group

SEPTEMBER 29, 2014

'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Just ahead of the conference, MarketingCharts.com previewed this research from ExactTarget , conducted by Forrester and uncovered that “meeting the expectations of the always-connected customer” was the biggest challenge.

Digital Marketing 94

Digital Marketing CMO Customer Journey Marketing 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

SEPTEMBER 17, 2014

'One of the biggest questions I get is how do you find the time to write? Which, of course, I already answered a while back. Because that’s what a good content marketer does right? We are supposed to define the questions our audience is asking. And then simply answer them ! This is a huge topic, but it is especially important this week as my good friend and content marketing mentor, Ann Handley finally released her book Everybody Writes.

Education 89

Education Content Marketing Product Management 89

Duct Tape Marketing

SEPTEMBER 15, 2014

'20 Free and Low Cost Tools for Everyday Productivity written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every so often I sit back and take inventory of the tools I’m using with an eye on weeding some out and adding some in. Technology can be a tremendously useful thing when it comes to getting more productivity, but you must continually monitor what’s working and what’s not.

Product 77

Product Fashion Communications Analytics 77

Duct Tape Marketing

SEPTEMBER 19, 2014

'8 Networking Tips for Shy People written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Ethan Robinson – Enjoy! . Photo credit: istock photo. Networking is a challenge for shy people. If only they possessed that self-confidence to impress a crowd or charm people at “hello.

Digital Marketing 76

Digital Marketing Marketing Marketers 76

Duct Tape Marketing

SEPTEMBER 23, 2014

'How to Get Paid for Everything You Do written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: Historias Visuales via photopin cc. Far too often I see business owners and entrepreneurs just getting started that simply don’t value what they do enough because they don’t have the validation that comes with landing high-paying clients.

eBook 75

eBook Price Communications Education 75

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

SEPTEMBER 8, 2014

'Why This SEO Veteran Is Joining the Duct Tape Marketing Consultant Network written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Phil Singleton – Enjoy! I recently enrolled in John Jantsch’s Duct Tape Marketing Certified Consultant program.

SEO 74

SEO Marketing Marketers Traditional Marketing 74

Duct Tape Marketing

SEPTEMBER 18, 2014

'Why Online Reviews Are Almost As Good As Actual Referrals written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jason Keeler – Enjoy! As a business owner, there isn’t much better than a good referral. It shows that you’re doing something right, and that your customers think highly enough of you as a partner to tell other people in their circle about their great experience

eBook 74

eBook SEO Digital Marketing Advertising 74

Duct Tape Marketing

SEPTEMBER 29, 2014

'How to Add Serious Value to Your Online Community written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jamie Thomson – Enjoy! . photo credit: Flickr – Andrew Becraft. According to research carried out by social media experts, Socialnomics , 78% of consumers trust peer recommendations, whereas only 14% trust advertisements.

Copywriting 73

Copywriting PR User-Generated Advertising 73

Duct Tape Marketing

SEPTEMBER 26, 2014

'4 Steps to Leveraging Your Network to Build Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Jonathan Greechan – Enjoy! Networking doesn’t have to be about luck, but most people I work with treat it that way. Like any marketing endeavor, some simple planning can greatly increase your chances of success.

Target Market 69

Target Market B2C Email Marketing Marketing Strategy 69

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

SEPTEMBER 5, 2014

'Are You Building Your Business With a Crock-pot or a Microwave? written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Dan Kraus – Enjoy! Photo Credit: lisaclarke via photopin cc. My Hubspot channel colleague Rachel Cogar at Puma Creative has a phase that I just absolutely love – she describes Inbound Marketing as a crock-pot strategy, not a microwave strategy.

Inbound Marketing 68

Inbound Marketing Telemarketing Education Energy 68

Duct Tape Marketing

SEPTEMBER 22, 2014

'Why I Think Rainmaker Is the Future of Websites written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I’ve been helping business owners and marketers build websites and a more complete online presence for years now. I pushed clients into blogging as far back as 2004. I urged people to get serious about email lead capture – even as others claimed email was dead.

eBook 67

eBook User-Generated Price SEO 67

Duct Tape Marketing

SEPTEMBER 4, 2014

'Systemize Your Networking with a Relationship Plan written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from John Corcoran – Enjoy! photo credit: deposit photos. Does the word “networking” give you an icky feeling? If so, you’re not alone.

eBook 67

eBook Promotion Product Marketing 67

Duct Tape Marketing

SEPTEMBER 11, 2014

'How Networking Can Increase Your Sales and Help Your SEO written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Samantha Pena – Enjoy! . photo credit: Thinkstock. You know the saying, “It’s not what you know but who you know”?

SEO 67

SEO Whitepaper PR Social Media Marketing 67

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

SEPTEMBER 3, 2014

'The New Rules of Sales and Service written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with David Meerman Scott. My guest for this week’s episode of the Duct Tape Marketing Podcast is my friend David Meerman Scott, author of the longstanding best seller New Rules of Marketing and PR and the more recent, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling

PR 66

PR Promotion Customer Marketing 66

Duct Tape Marketing

SEPTEMBER 20, 2014

'Weekend Favs September Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road. photo credit: TumblingRun via photopin cc.

Product 62

Product Marketing Marketers 62

Duct Tape Marketing

SEPTEMBER 26, 2014

'How to Create the Happily Ever After with a Genuine Business Referral written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Lisa at PA Promotions – Enjoy! photo credit: flickr. Once upon a time, an apple was a crunchy fruit available in red or green, but now ‘Apple’ is a global brand that has changed the way people communicate.

Promotion 62

Promotion Health User-Generated Marketing Mix 62

Duct Tape Marketing

SEPTEMBER 27, 2014

'Weekend Favs September Twenty Seven written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you check them out if they sound interesting.

Marketing 61

Marketing Marketers 61

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail