Hubspot Marketing

FEBRUARY 3, 2025

When it comes to marketing, McDonald's reigns supreme. From its catchy jingle to its famous golden arches to iconic characters and mascots, the burger chain contains many branded elements that stand the test of time. But whats the secret ingredient to McDonalds continued marketing success? Director of Brand, Content, and Culture Marketing Anna Engel and Brand Marketing Manager Nathaniel Gaynor both say the secret sauce lies in its fan-driven strategy.

Gen Z 67

Gen Z Fashion Food Marketing 67

Hubspot Marketing

FEBRUARY 25, 2025

If it feels like the B2B marketing funnel concept has been around forever, youre not far off. In 1898, advertising pioneer Elias St. Elmo Lewis created the AIDA model , laying the foundation for the funnel we marketers use every day. While the idea of selling something to someone is as old as humanity, the modern funnel framework helps standardize and improve a buyers experience.

Transform 85

Transform Marketing Marketers Gen Z 85

Set Up

FEBRUARY 10, 2025

Super Bowl LIX wasnt just about footballit was a showcase of ingenuity in marketing. Each year, brands gamble big (to the tune of $8 million per 30-second ad) for a chance to capture the nations attention. With such high stakes, the challenge isnt just making a good adits making an ad that resonates long after the final whistle blows. This year, amid a landscape of economic uncertainty and shifting consumer sentiment, many brands leaned away from risk-taking and played it safe.

Marketing 59

Marketing Marketers Food Entertainment 59

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Starting from scratch requires thoughtful planning, clear goals, and actionable steps to connect with your audience while achieving your objectives. Quick Takeaways Set measurable goals to guide content creation. Understand your audience’s needs through research. Plan content with a structured editorial calendar.

Thought Leadership 104

Thought Leadership Promotion Analytics User-Generated 104

SocialPilot

FEBRUARY 23, 2025

For customers, your business is only as good as the reviews they find online. Your brand is what other people say about you when youre not in the room. Jeff Bezos, Founder of Amazon With the rise of review platforms like Google Business Profile, Yelp, and Facebook, reviews are now one of the most influential factors in customer decision-making. In fact, 93% of consumers say online reviews impact their purchasing decisions.

Marketing 61

Marketing Marketers Real Estate Management 61

SmartBrief - Marketing

FEBRUARY 6, 2025

The Super Bowl continues to grow, but the question persists: Is it sustainable? Odds are it is, but only if the NFL takes a strategic approach to propelling its players into internet fame and stardom. Social media has revolutionized how fans consume sports, introducing athletes to broader audiences. Highlights, viral trends, interviews and collaborations with influencers amplify athletes reach, fostering deeper connections with fans who find new reasons to cheer for their favorites.

Gen Z 52

Gen Z Promotion Advertising Advertisers 52

SmartBrief - Marketing

FEBRUARY 12, 2025

Its one thing to drive traffic to your site, but its a completely different thing to turn that interest into sales. This is where intent data comes in. When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts.

CRM 87

CRM Customer Journey Education Marketing Strategy 87

Set Up

FEBRUARY 25, 2025

The path to growth for marketing Agencies in 2025 is no longer about simply acquiring new Clients; its about scaling effectively. With evolving Client demands, technological advancements, and increasing competition, Agencies must focus on strategies that enable sustainable and efficient expansion. For the last decade, Set up has worked with and surveyed a number of Agencies to advise them on how to stay competitive and achieve sustainable growth.

Inbound Marketing 59

Inbound Marketing Whitepaper Thought Leadership B2C 59

Trade Press Services Newsletter

FEBRUARY 6, 2025

Posting content on LinkedIn helps brands and individuals increase visibility and engage with their networks. But why stop there? Take the next step and solidify your LinkedIn presence by launching a LinkedIn newsletter. A LinkedIn newsletter is a simple, yet effective way to establish thought leadership and provide valuable content to audiences on a consistent basis.

Thought Leadership 217

Thought Leadership Digital Trends Promotion Branding 217

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Aspiration Marketing

FEBRUARY 27, 2025

63% of B2B purchase processes stall before the finish linebut it isn't due to a lack of effort from sales teams, but rather a fundamental shift in how buyers make decisions. They're bombarded with information, demanding personalized solutions and clear value propositions. Sales enablement has emerged as a potential answer to this challenge, promising to equip sellers with the tools and knowledge they need to succeed.

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Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 139

Transform Copywriting Marketing Marketers 139

Buffer Marketing

FEBRUARY 3, 2025

Social media platforms are becoming mirrors of each other, but their results are anything but identical. Threads is driving significant engagement. However, X still surpasses Threads in MAU, meaning you could reach more people there. So where should you focus your efforts? For creators and brands, understanding which platform delivers better results can be the difference between thriving and wasting resources.

Branding 134

Branding Place Social Media Marketing Marketing 134

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

CRM 147

CRM Whitepaper Health Analytics 147

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Hubspot Marketing

FEBRUARY 21, 2025

The dreaded question of social media marketers everywhere: Why am I losing followers on Instagram? I spent years in the trenches as a social media editor for media brands and know the daily toil it takes to keep up with the latest media trends, platform updates, and more. Inevitably, a situation arises where you are losing followers and unsure of the cause.

Social Media Marketing 116

Social Media Marketing Entertainment Branding Product 116

The Marketing Operations Leader

FEBRUARY 25, 2025

In this edition: Marketing Measurement Finally Explained in a Simple Way Breakdown of Effective Campaign Ops Teams How Three People Run Marketing Lifecycle and Automation for Calm’s Billion Message Machine (Including Podcast Episode) Exclusive For Paid Subscribers : 10 Things I Learned in the Last 5 Years to Help You Level Up Your Ops Career Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Aspiration Marketing

FEBRUARY 11, 2025

Imagine losing a key business deal because of a simple mistranslationit happens more often than you think. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.

New Markets 254

New Markets Product Customer Marketing 254

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Transform 127

Transform Logistics User-Generated Marketing 127

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Buffer Marketing

FEBRUARY 26, 2025

If your Instagram profile looks a little different, you’re not alone. Instagram is rolling out a new 4:5 aspect ratio for post previews, replacing the classic 1:1 square grid. This means posts now appear taller, bringing the profile grid in line with the vertical-first format already used for feed posts and Reels. 0:00 / 0:11 1× This update is part of Instagram’s evolution toward a more immersive, mobile-friendly experience.

Social Media Marketing 119

Social Media Marketing Marketing Marketers 119

Orbit Media Studios

FEBRUARY 4, 2025

By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. The Page path report is sorted by sessions so its all right there. Most marketers know their most visited articles. Its hard to see what content drives conversions. There isnt a report in GA4 that shows the conversion rates of your articles.

Analytics 111

Analytics CMO User-Generated Content Marketing 111

SmartBrief - Marketing

FEBRUARY 5, 2025

Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.

Branding 102

Branding Shoppers Promotion Product 102

The Marketing Operations Leader

FEBRUARY 19, 2025

In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

Finance 130

Finance CMO Analytics Communications 130

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Aspiration Marketing

FEBRUARY 10, 2025

When marketers and business owners think of seasonal email marketing, they focus on occasions like Christmas or Halloween. However, some brands feel that their value proposition doesn't align with the spirit of specific holidays, so they leave this kind of email campaign out of their marketing equation. The thing is--seasonal emails offer so much more than that.

Customer 262

Customer Email Marketing Branding Marketing 262

Martech

FEBRUARY 21, 2025

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

Marketing Mix 122

Marketing Mix Finance Analytics Marketing 122

Buffer Marketing

FEBRUARY 6, 2025

If you have a business and you choose not to use TikTok for business, you’re actively sleeping on a goldmine. TikTok has a massive user base of over 1.69 billion (!!) monthly active users — and the number of Americans using TikTok weekly has quadrupled since 2021. Let’s get rid of the top two objections before I tell you how to use TikTok for business.

SEO 110

SEO Real Estate User-Generated Promotion 110

Hootsuite

FEBRUARY 27, 2025

YouTube has continued to dominate the world of video sharing. These days, its a one-stop shop for everything from entertainment to how-to videos. Understanding key YouTube stats and figures is the best way to develop a YouTube marketing strategy that works and lasts. Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling).

Gen Z 99

Gen Z User-Generated Marketing Marketers 99

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Set Up

FEBRUARY 6, 2025

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Sergio Prez, the Chief Marketing Officer at Emmy Squared, a pizza restaurant founded in 2014 with 10 locations across the East coast. Sergio Prez champions curiosity, authenticity, and the underdog spirit.

CMO 105

CMO Thought Leadership Communications Performance Marketing 105

The Marketing Operations Leader

FEBRUARY 4, 2025

In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data?

New Markets 130

New Markets Marketing Marketers Analytics 130

Aspiration Marketing

FEBRUARY 18, 2025

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.

Global Marketing 219

Global Marketing Marketing Marketers Communications 219

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Tools like ChatGPT search, Perplexity, Gemini and Meta AI are no longer just novelties theyre becoming essential to the buying journey. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. Even more are planning to integrate it into their decision-making process in the coming year.

Gen Z 137

Gen Z Transform Millennials User-Generated 137

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends