Adobe Experience Cloud Blog
NOVEMBER 10, 2017
Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it. Everyone has searched unsuccessfully for his or her car; everyone has had to smile while complimenting an ugly baby. Seinfeld simply showed viewers that these mundane moments could be (and are) profoundly hilarious.
Hubspot Marketing
NOVEMBER 8, 2017
When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information.
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Marketing Insider Group
NOVEMBER 10, 2017
For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […].
Content Marketing Institute
NOVEMBER 5, 2017
Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
NOVEMBER 7, 2017
20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. There’s a long way to fall for top companies that don’t adapt to this changing climate, but it’s not too late to take action. If your company is in the precarious position between market leader and losing ground to a competitor, it’s time to push forward.
Traackr
NOVEMBER 7, 2017
Gain consumer trust by connecting with the communities you care about, partnering long-term with influencers, and sharing your customer’s aspirations.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 8, 2017
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy in whatever they sell. Her popularity comes, at least in part, from her discovery of a formula for making videos that people love.
Adobe Experience Cloud Blog
NOVEMBER 8, 2017
I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but they only tell a part of the story.
Zumvu
NOVEMBER 9, 2017
Writing new content is a mammoth task that any serious business today will face. Whether it’s informational content for your website, product descriptions for your e-commerce store, terms and conditions.
Marketing Insider Group
NOVEMBER 7, 2017
For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy. That’s already well known. But, with so many […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
NOVEMBER 4, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of beginnings. I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air.
Duct Tape Marketing
NOVEMBER 10, 2017
6 Pains That Come with Brand Growing and How to Avoid Them written by Guest Post read more at Duct Tape Marketing. While everyone wants to venture into an entrepreneurial career, only a brave brand endure the growing pains and get to reap its much-praised benefits. In fact, that’s the one thing a multi-billion corporation and a small retail shop have in common— the challenge that comes with expanding a business.
Rock Content
NOVEMBER 9, 2017
Bell Media is Canada’s leading media company with premier assets in television, radio, out-of-home advertising, and digital media. They own 30 local television stations led by CTV, Canada’s #1 television network, as well as 30 specialty channels. Bell Media’s Entertainment and Lifestyle digital team was encountering two recurring challenges when it came to executing their on-site content executions: (1) Strapped internal resources during seasonal upswings and (2) Not having enough time to create
Marketing Insider Group
NOVEMBER 9, 2017
How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]. The post How to Come Up With Content Ideas Nobody Else Has Written About appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
NOVEMBER 10, 2017
I’ll get back to the white squirrel in a minute …. We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: My company sells boring products. My budget is starving. I have writer’s block. My legal team has rules, rules, and more rules. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily.
Duct Tape Marketing
NOVEMBER 7, 2017
A Comprehensive Guide on How and Why to Use Google Search Console written by John Jantsch read more at Duct Tape Marketing. We do strange things for love, and when you love your business you find yourself making all sorts of little weird changes to your website to boost that Google Search ranking slightly higher. The thing is, in a world where search results are customized for each individual user, it’s sometimes tricky to tell whether or not your efforts are really paying off.
Rock Content
NOVEMBER 6, 2017
As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday. Marketers likely began their preparations long ago, but with about four weeks remaining (at least as of publication), here’s a checklist – not of who’s been naughty or nice, but how to ensure your brand is optimized for Black Friday 2017.
Marketing Insider Group
NOVEMBER 6, 2017
I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably weren’t going to get that far. Today we see a very different landscape. Online businesses are just a standard part of selling a […]. The post 12 Awesome Directories For Promoting Your Online Business appeared first on Marketing Insider Group.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
NOVEMBER 9, 2017
Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017.
Duct Tape Marketing
NOVEMBER 4, 2017
Weekend Favs November 4 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Adobe Experience Cloud Blog
NOVEMBER 6, 2017
Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. In the Email Marketing Industry Census 2017, conducted by Adestra in partnership with eConsultancy, 73% of email marketers considered the performance of email campaigns either ‘excellent’ or ‘good’ while SEO came close at 72% and social media at 44%.
Marketing Insider Group
NOVEMBER 8, 2017
As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 7, 2017
No brand can exist in a vacuum. To thrive and grow, it needs a constant influx of supporters who buy into its perspectives, points, and purposes, and customers who purchase its products. Of course, this is why marketing was invented – to draw interest by disseminating information about a brand’s favorable attributes, building desire for its products and services, and providing a clear pathway to make a purchase.
Duct Tape Marketing
NOVEMBER 9, 2017
Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Danny Iny. Podcast Transcript. Teaching is the new selling – has been for about ten years now. But, something has changed in the last year or two. Used to be that people could place some information online and as long as that info was useful, they were teaching.
Adobe Experience Cloud Blog
NOVEMBER 9, 2017
The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be made. There are addresses to be collected, and then there is the race against time to get gifts selected, purchased, and mailed before looming deadlines for
Marketing Insider Group
NOVEMBER 7, 2017
No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […]. The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Content Marketing Institute
NOVEMBER 6, 2017
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars – underperforms when it comes to link building.
Duct Tape Marketing
NOVEMBER 9, 2017
Transcript of Get Rich Today by Teaching written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You want to know how to get rich today? Teach. That’s right, teach and grow rich. In this episode with Danny Iny, we’re going to talk about Teach and Grow Rich, and how to build courses to grow your business.
Marketing Insider Group
NOVEMBER 9, 2017
The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to […]. The post 10 Types of Online Forms (and How to Use Them) appeared first on Marketing Insider Group.
Marketing Insider Group
NOVEMBER 8, 2017
“Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document […].
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