Adobe Experience Cloud Blog

JANUARY 9, 2020

What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Adams & Knight Marketing

JANUARY 8, 2020

“Employee engagement is absolutely critical to service-oriented organizations, especially in healthcare industry,” says Reem Nouh , SVP at Adams & Knight. Fact is, it’s an integral part of branding , recruitment and retention, patient experience and overall corporate culture.” This is just one of the insights Reem shares in a recent podcast produced by Becker’s Healthcare, a national source of news and information for healthcare decision makers and one of the fa

Digital Marketing 130

Digital Marketing Branding Marketing Marketers 130

Neil Patel

JANUARY 7, 2020

If you have ever left a comment on NeilPatel.com, you’ll notice that there is no URL field. Why? Well, a few years ago, blog commenting exploded. I was literally getting thousands of spam comments a day from people just leaving a comment for the purpose of link building instead of providing value to the community. Sure, there are spam plugins like Akismet , but it doesn’t catch everything.

User-Generated 145

User-Generated SEO Branding 145

Hubspot Marketing

JANUARY 7, 2020

Dear Marketing ops professionals, what will your marketing team will look like six months from now? Or a year from now? How many people will you add? What new tools, systems, and data will you need? There are a lot of potential questions you can ponder about the future of your business but there is one certainty you'll be dealing with; more. More data, more people, more process, more complex problems, and more questions around security and data privacy.

Marketing 123

Marketing Marketers Management Marketing Strategy 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JANUARY 7, 2020

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading → The post Your How-To Plan for 12 Months of Customer-Focused Blogging appeared first on Content Marketing Institute.

Customer 120

Customer Content Marketing Marketing Marketers 120

Pam Didner

JANUARY 5, 2020

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Hubspot Marketing

JANUARY 9, 2020

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate.

Communications 89

Communications Management Product Customer 89

Content Marketing Institute

JANUARY 6, 2020

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing. Continue reading → The post 5 AI Tools to Help You Get Smarter in Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 119

Content Marketing Marketing Marketers 119

Sprout Social

JANUARY 8, 2020

Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness handle, which has more than a million followers. You may wonder, does a social platform have a target audience for their own social pages? They do! “Our target audience is any brand or business looking to use Twitter better,” Lindsay said.

PR 85

PR Branding Communications Management 85

Search Engine Journal

JANUARY 5, 2020

Here's why it's important to audit your content, how to gather the details you'll need, and the metrics you should track. The post How to Do a Content Audit: The Ultimate Checklist via @ashleymadhatter appeared first on Search Engine Journal.

Analytics 89

Analytics Content Marketing Marketing Marketers 89

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Pam Didner

JANUARY 6, 2020

Is supporting sales part of your job as a marketer? Are you contemplating more effective ways to support your sales team in 2020? Then you’ll want to join Pam Didner for B2B Marketing Webinar, Thursday, January 23, 2020 at 11:00 am Pacific Time and 2:00 pm Eastern Time. In this webinar, Pam Didner will help you think beyond your day-to-day marketing routine and share creative ways to leverage your existing marketing elements to better support your sales team.

Marketing 82

Marketing Marketers Digital Marketing Marketing Strategy 82

Content Marketing Institute

JANUARY 9, 2020

Content audits, frankly, are dull as ditchwater. But they’re important to the health of your brand. So make it simple. Answer these six critical questions to decide whether you update, repurpose or delete your articles. Continue reading → The post A Simple-to-Do Content Audit With 6 Questions appeared first on Content Marketing Institute.

Health 111

Health Content Marketing Branding Marketing 111

Moz

JANUARY 5, 2020

Posted by MiriamEllis. Image credit: Migaspinto. If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. I love interesting towns and cities, with a wide array of useful goods and services. Nothing in my career satisfies me more than advising any brand that’s determined to improve life quality in some spot on the map.

SEO 78

SEO Non-Profit Shoppers Education 78

Sprout Social

JANUARY 8, 2020

Thoughtful design has always been at the core of everything we do at Sprout Social. From the very beginning, our founders understood that providing a delightful and intuitive user experience is imperative to ensuring our customers’ success on social. And our customers’ success is paramount. For Sprout, it’s been rewarding to develop and expand our user interface with our customers throughout the years.

Real Estate 75

Real Estate Shipping Product Customer 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

Litmus

JANUARY 10, 2020

After you’ve worked hard on your email campaigns, sent them to your subscribers, and analyzed the results… what’s next? Email marketers, it’s time to look beyond the email channel on its own. The best email marketers don’t just send great campaigns and evaluate what’s working. They also communicate the power of the email channel across the marketing organization and beyond.

Email Marketing 67

Email Marketing Marketing Marketers Promotion 67

Content Marketing Institute

JANUARY 8, 2020

Enterprises can reap the benefits of thousands of employees as eager brand ambassadors. But doing it successfully requires social media guidelines to help them thrive and protect your brand at the same time. Continue reading → The post How to Write Social Media Guidelines That Help Employees and Protect Your Brand appeared first on Content Marketing Institute.

Branding 96

Branding Content Marketing Marketing Marketers 96

Moz

JANUARY 9, 2020

Posted by BritneyMuller Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven't explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that's worth your time to learn.

SEO 77

SEO 77

Duct Tape Marketing

JANUARY 7, 2020

Why Paid Search Must Be Part of Your Mix written by John Jantsch read more at Duct Tape Marketing. Digital advertising isn’t a novel idea. From Google and Facebook ads to sponsored content on LinkedIn to banner ads on other websites, advertising online has been around for a while. Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance.

Real Estate 71

Real Estate Retail B2C Law 71

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Traackr

JANUARY 7, 2020

Last year our customers managed more than a thousand campaigns, vetting hundreds of thousands of profiles and activating influencers in 43 countries.

Management 40

Management Customer 40

Content Marketing Institute

JANUARY 10, 2020

This week Robert Rose attempts to get perspective on perception, from the view that advertising is dead to executives who think they know what audiences want. And he points to a firsthand account of a health care content experience. Continue reading → The post Your Prescription for Healthier Perceptions and Content Impact [The Weekly Wrap] appeared first on Content Marketing Institute.

Health 73

Health Advertising Advertisers Content Marketing 73

Moz

JANUARY 8, 2020

Posted by FeliciaCrawford What keywords do your top competitors both rank for that you're missing out on? How do you know how much top real estate your URL or page owns in the SERPs? How can you discover answers to your searchers' most common questions and beef up that FAQ page? We can answer all of those questions with some super-simple workflows using Keyword Explorer.

Real Estate 64

Real Estate SEO 64

Duct Tape Marketing

JANUARY 7, 2020

Building a Fanocracy Around Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Meerman Scott. Podcast Transcript. On this episode of the Duct Tape Marketing Podcast, I sit down with marketing speaker and best-selling author David Meerman Scott. Meerman Scott has stopped by the podcast before to discuss a number of his books , including Marketing the Moon and The New Rules of Marketing and PR.

PR 71

PR Branding Customer Marketing 71

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

JANUARY 6, 2020

Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work.

Marketing 23

Marketing Marketers eCommerce Social Media Marketing 23

Neil Patel

JANUARY 9, 2020

Want to make more sales? Of course you do. Maybe you’re not hitting the kind of figures you want, or maybe you haven’t even made a single sale yet. Either way, you’re not selling as much as you want to be. But why aren’t you? There are tons of possible reasons here, but I’m willing to bet it’s your website. Even if you have an expertly designed site, it could still be the culprit that’s stealing all your sales.

CRM 86

CRM Management Finance Place 86

Hubspot Marketing

JANUARY 7, 2020

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships.

Education 133

Education Advertising Advertisers eBook 133

Duct Tape Marketing

JANUARY 9, 2020

Creating Shareable Content for Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tim Staples. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with Tim Staples, CEO of Shareability and co-author of Break Through the Noise: The 9 Rules to Capture Global Attention. Staples has developed a reputation in the marketing industry for being a creator of viral content.

Marketing Strategy 67

Marketing Strategy Branding Customer Marketing 67

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hootsuite

JANUARY 7, 2020

Getting on the Instagram Explore page is the social media equivalent of striking gold: when it happens, life gets easier. It is also like striking gold in that there are no guaranteed ways to make it happen. But with some hard work, keen-eyed strategy, and gritty perseverance, your odds of success go way up. (That said, getting on the Instagram Explore page is not like striking gold in that you do not get to ride your trusty pony naked and laughing through the streets of San Francisco.).

Millennials 143

Millennials User-Generated B2C Fashion 143

Marketing Insider Group

JANUARY 8, 2020

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. The dawn of the social, mobile web has disrupted that world. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust.

Product Marketing 127

Product Marketing Content Marketing Product Marketing 127

Litmus

JANUARY 10, 2020

In this episode of Delivering, host Jason Rodriguez takes a look at the growing complexity in email marketing and how integrations between tools can help email marketers deliver better results. Episode Transcript. Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I’m your host, Jason Rodriguez.

Email Marketing 57

Email Marketing Copywriting Marketing Marketers 57

Duct Tape Marketing

JANUARY 8, 2020

Advice for Today’s Marketing Agency Owners written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Drew McLellan. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I speak with Drew McLellan. A marketing industry veteran, McLellan started his own agency 25 years ago. Since then, he’s both expanded his own business and taken over Agency Management Institute , an organization that helps owners of small to mid-sized marketing firms learn how to posit

Marketing 57

Marketing Marketers Management 57

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications