Adobe Experience Cloud Blog

MARCH 15, 2017

Author: Mike Madden “She loves me… she loves me not… she loves me! SHE REALLY LOVES MEEEEEEEEEE!!!”. We’ve all been there. As children, we left it up to flower petals to determine if our crush liked us back. Simpler times, am I right? But as marketers, we know that our subscribers’ emotions aren’t so black and white. We’re challenged with engaging thousands, hundreds of thousands, and sometimes even millions of subscribers in a way that makes them love us and want to buy

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Hubspot Marketing

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.

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Marketing Automation Platform User-Generated SEO Analytics 117

Sprout Social

MARCH 13, 2017

It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? If you’re like most people, you’re likely heading into one that has people in it.

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Marketing Insider Group

MARCH 13, 2017

In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […]. The post The Crack in Influencer Marketing You Need to Know About appeared first on Marketing Insider Group.

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Influencer Marketing Marketing Marketers Content Marketing 92

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. From product unveilings to interviews, people naturally gather around this “watercooler” type of content to stay up-to-date on the latest trends and events. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy.

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Thought Leadership Promotion User-Generated Place 129

Duct Tape Marketing

MARCH 14, 2017

Create a Referral Engine That Works Every Day written by John Jantsch read more at Duct Tape Marketing. I’ve written about this topic many times, but it just never get’s old! (Check out the referral marketing archive on Duct Tape Marketing ) The fact is, although I’ve been writing about the idea of referral generation for years, it always remains relevant, no matter what marketing trends and technologies come and go.

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Market Trends Place Customer Branding 50

Marketing Insider Group

MARCH 14, 2017

The time of video has come yet again. Impressive, original video content has become key in boosting forward thinking brands, and will most certainly stay so for in the times to come. The research by eMarketer has shown a rise in time American adults spend watching video content online. In 2015, the average was 5 […]. The post 10 Stats About Video that Marketers Need To Know appeared first on Marketing Insider Group.

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Marketing Marketers Branding Digital Marketing 88

Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. In my career, anytime I wanted to learn about something or perfect my marketing practice, I’ve looked past a simple Google search and to influencers (and the many smart people who follow and interact with them) to coach me toward success.

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Transform Thought Leadership CMO Marketing 126

Duct Tape Marketing

MARCH 15, 2017

The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jill Schiefelbein. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Jill Schiefelbein. Schiefelbein is an entrepreneur, former college professor, professional speaker and communication expert, and the author of Dynamic Communication: 27 Strategies to Grow, Lead, & Manage Your Business.

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Communications Marketing Automation Platform eCommerce CRM 37

Sprout Social

MARCH 16, 2017

One of the easiest ways to connect your friends, family or fans is through an event. And on Facebook, it’s simple to create an event , send invites and keep the conversation going. With all the noise on social, you need to make sure your Facebook event cover photo stands out and is memorable to invitees. If your Facebook event photo is missing, set at an incorrect size or just plain boring, you could end up with no attendants.

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Food Management Marketing Marketers 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

MARCH 14, 2017

Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […]. The post Why Email Marketing Is Making a Comeback in 2017 appeared first on Marketing Insider Group.

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Email Marketing Social Media Marketing Marketing Marketers 87

Adobe Experience Cloud Blog

MARCH 16, 2017

Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. With marketing increasingly playing a critical role in company growth, it’s important to find a viable solution that brings order to the overwhelming volumes of data from prospects and customers.

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Whitepaper Thought Leadership CRM Marketing 120

Duct Tape Marketing

MARCH 11, 2017

Weekend Favs March 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Marketing Marketers 37

Sprout Social

MARCH 13, 2017

Social media is 24/7. It has become second nature for consumers to turn to social networks like Facebook and Instagram on their morning commute, during the day while on-the-go and even as they wind down in the evening. For brands, accessing their social profiles at any time, from any place to stay engaged with their always-on customers is pivotal to their success.

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Retail Management Communications Branding 63

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Communications

Marketing Insider Group

MARCH 14, 2017

Dear marketing professional, meet your new (very demanding) boss. Your customer. Today, top marketers are using content marketing not to persuade, but to engage with the consumer, meeting buyers where they stand, providing what they want. With a great experience, customers are 5X more likely to make a purchase. From visiting your website to learn […].

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Customer Content Marketing Marketing Marketers 84

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. This year, we’re bringing together the best and brightest minds in marketing, advertising, IT, services, and beyond for cutting-edge thought leadership, industry best practices, and unparalleled networking opportunities.

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Thought Leadership CRM Advertising Advertisers 118

Duct Tape Marketing

MARCH 16, 2017

3 Shifts That Will Take Your Story To The Next Level written by John Jantsch read more at Duct Tape Marketing. The global aid organization, Mercy Corps, tested a story approach to fundraising. Their traditional email approach told about the work the organization was doing throughout the world. How they had grown over the years through contributions and support.

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Manufacturing Food Place Marketing 54

Sprout Social

MARCH 17, 2017

Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers ? In addition to following best practices for connecting, what are the best ways to keep track of all those connections?

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Social Media Marketing Communications Management Marketing 53

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MARCH 16, 2017

With the rise of the Internet, consumers today have access to gazillions of information pieces. Push away push marketing More choices of products and services, brings in the Paradox of Choice. Organizations invest in an array of products but are unable to differentiate themselves. The meaning of value is shifting from the product approach to […].

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Promotion Product Marketing Marketers 63

Marketing Insider Group

MARCH 11, 2017

What is your writing process? Like cats on catnip, us content marketers just can’t resist when someone answers that question. We positively obsess over each others’ writing processes, and the more known the marketer, the more we swoon and purr. Ann Handley writes in a tiny house in her backyard? TO HOME DEPOT, TEAM! Seth Godin shaves his head ’til you can.

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Content Marketing Marketing Marketers 62

Marketing Insider Group

MARCH 13, 2017

Whenever people are involved in a complex, creative effort, whether they’re trying to send a rocket to space, build a better light switch, or capture a criminal, traditional management methods simply break apart. – Jeff Sutherland, Scrum When they hear the phrase “agile marketing,” most people think of Scrum. It was the original Agile methodology […].

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Marketing Marketers Management Marketing Strategy 60

Marketing Insider Group

MARCH 15, 2017

Even with all of the advances and changes in the world of marketing, word-of-mouth is still the most effective tactic. People trust the recommendations of their friends and family when it comes to products. Now, there are customers who like a product and will give a referral if asked, and then there are promoters. Brand […]. The post How To Create More Long Term Brand Promoters appeared first on Marketing Insider Group.

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Promotion Branding Product Customer 58

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Marketing Insider Group

MARCH 17, 2017

For the 114th episode of The Marketing Book Podcast, I interviewed Marylou Tyler, co-author of “Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline.” Marylou Tyler is also the co-author of the best selling book “Predictable Revenue,” written with Aaron Ross. “Predictable Revenue” is widely considered the sales bible of Silicon Valley.

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Marketing Marketers 54

Sprout Social

MARCH 13, 2017

Las redes sociales están disponibles las 24 horas de lunes a lunes y se ha vuelto totalmente natural para los consumidores chequear las redes sociales, como Facebook e Instagram, en su viaje diurno al trabajo, durante el día mientras van de un lado al otro e incluso cuando se relajan a la noche. Para las marcas, es fundamental poder acceder a sus perfiles de redes sociales en cualquier momento y desde cualquier lugar para poder interactuar con sus clientes siempre activos y así lograr el éxito.

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Product 47

Sprout Social

MARCH 13, 2017

As redes sociais não param nunca. Tornaram-se parte do dia a dia dos consumidores, que acessam páginas como o Facebook e o Instagram em seu trajeto pela manhã, durante o dia, quando estão na rua e até mesmo antes de dormirem à noite. Para as marcas, acessar esses perfis sociais a qualquer momento, de qualquer lugar para interagir com seus clientes sempre conectados é fundamental para o sucesso.

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Product 47

Duct Tape Marketing

MARCH 14, 2017

Transcript of The Impact of Dynamic Communication written by John Jantsch read more at Duct Tape Marketing. Transcript provided by Verbatim Transcription Services. Back to Podcast. Transcript: John: Want to know the secret to growing, leading, managing? Whether it’s your life, or a business? It is dynamic communication. That’s what we’re going to talk about today on this episode of the Duct Tape Marketing podcast, check it out.

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Communications eCommerce Management Whitepaper 32

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

MARCH 16, 2017

How to Use LinkedIn Groups to Generate Quality Leads Continuously written by Guest Post read more at Duct Tape Marketing. If you’re a professional or job seeker (which, if you’re on the DTM blog, you obviously are), you’ll know that LinkedIn is the biggest, baddest kids on the block. With over 400 million users to date, a recent acquisition by Microsoft , and a revamped user interface, LinkedIn seems poised to be the best platform for you to get leads, job opportunities, and keep the conversatio

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User-Generated Copywriting Content Marketing Advertising 58

Sprout Social

MARCH 14, 2017

It seems like every time you check the news, there’s something new going on at Facebook. It can be challenging to keep up with all the latest changes and updates. But we’ve got you covered with a few of the latest Facebook trends we’ve seen. These Facebook trends aren’t the shiny new features that may or may not take off. Instead, they’re trends that we see brands using on Facebook to reach new audiences and set themselves apart from the crowd.

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Retail Advertising Advertisers Promotion 97

Duct Tape Marketing

MARCH 17, 2017

Why Linkable Content Wins and How To Create It? written by Guest Post read more at Duct Tape Marketing. There’s no escaping content if you want to survive in the digital marketing realm. Whether you create content or curate it, you have to ensure that it serves a purpose. Irrespective of the industry, the content that you create has to increase brand awareness, generate leads, boost sales, make an impact on the target audience, trigger reactions, and enhance search engine rankings.

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