Diggity Marketing
APRIL 8, 2021
I have read your interview, and this is a really motivational and helpful. so many people working online and get more earning. I am completely satisfying and inspired… Thanks.
Content Marketing Institute
APRIL 5, 2021
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.
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Marketing Insider Group
APRIL 6, 2021
You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost.
Neil Patel
APRIL 7, 2021
There are thousands of conversion rate metrics you could track. But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? The sheer number of metrics can be overwhelming, but in this piece, I’ll show you the eight most important conversion rate metrics. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
APRIL 7, 2021
Likes, shares and follows tell us a lot about what kind of content lands with our audience. However, these engagements paint an incomplete picture. Just consider the “90-9-1 Rule”. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. 90% of users simply lurk , making no visible contribution at all.
Content Marketing Institute
APRIL 8, 2021
You spend a lot of time driving people to your content on your site. But you still don’t know who those visitors are. Take time to entice them to give you their email address. Here are 14 options to consider. Continue reading → The post 14 Ways to Get More Opt-Ins From Your Content appeared first on Content Marketing Institute.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Neil Patel
APRIL 7, 2021
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve written about different facets of marketing. Often, these books offer philosophical approaches that apply to circumstances far beyond the realm of marketing, while simultaneously providing insight into some of the most successful campaigns of our time.
Hubspot Marketing
APRIL 9, 2021
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won't have enough revenue to run a sustainable business. Plus, consumers might not value your product or brand as highly if they see a much lower cost than competitors'. But how can you get it just right ?
Content Marketing Institute
APRIL 7, 2021
Traditional ROI formulas aren’t a great fit for showing content marketing’s value to the business. But that doesn’t mean you’re off the hook when it comes to showing results. These ideas will help you express your program’s value in the language of business. Continue reading → The post Is Proving Content Marketing ROI an Impossible Dream? appeared first on Content Marketing Institute.
Diggity Marketing
APRIL 5, 2021
Nice case studies, but from experience i doubt some of the statements made here. “Best of” and “write for us” are still working very well for established Aged sites. IMHO, Google algorithms have never been fair to the small website owners, who no matter how much quality they put, they will always be outranked by huge and often not-so-relevant sites.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Neil Patel
APRIL 9, 2021
What is an insight? According to Merriam-Webster , it’s the “power or act of seeing into something.” LinkedIn Insights gives you the ability to see information about who follows you, engages with your content, or may be of interest to you as a lead or new hire. Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform.
Adobe Experience Cloud Blog
APRIL 6, 2021
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community.
Content Marketing Institute
APRIL 9, 2021
Elevate the conversation. You’ve heard this advice on brand storytelling before. But what does it look like in practice? These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Continue reading → The post How to Elevate Brand Stories So They Pack an Emotional Punch [Examples] appeared first on Content Marketing Institute.
Industrial Marketer
APRIL 6, 2021
How bad can a business culture clash be between a client and their marketing agency? Well, it can actually make or break the relationship — one that you, as someone who needs marketing agency support, definitely want to be successful. We all know that culture is more than skin deep, even when it comes to the. Read more » The post How to Avoid a Business Culture Clash With Your Marketing Agency appeared first on Industrial Marketer.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Neil Patel
APRIL 6, 2021
As the leading photo-sharing app on the market, Instagram has a singular hold on its diverse group of users. With over 500 million users logging onto the platform daily, Instagram’s popularity is unquestionable. How then can marketers reach this massive group of users? Through Instagram marketing. Soon you’ll be ready to launch campaigns like a pro and build a lasting community to support your products and brand.
Sprout Social
APRIL 8, 2021
I’m proud to share that Sprout Social has been named to the Fortune Best Workplaces in Technology list! We are honored to be included at no. 12 in the small and medium category this year and are grateful for the feedback our team shared to make our placement on this list possible. . To determine the winners of Fortune’s Best Workplaces in Technology, Great Place to Work® analyzed anonymous survey feedback representing nearly 122,000 employees working in the tech industry in the United States.
Content Marketing Institute
APRIL 6, 2021
Unsuccessful prospective guest bloggers act like door-to-door salespeople. Successful prospective guest bloggers act like invited guests who show up with a nice host gift. How can you be the door knockers welcomed by publishing sites? Continue reading → The post Guest Blogging: A Step-by-Step Guide appeared first on Content Marketing Institute.
Litmus
APRIL 6, 2021
If you’ve been keeping up with our blog series on ESP migrations, you know we’ve covered the following: The top 7 questions you need to ask when considering an ESP migration. How to do an email audit. How to assess ESPs and get buy-in for a new one. The next stop in our journey? Starting the migration process. Here are some tips to help make that migration process as smooth and headache-free as possible.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Neil Patel
APRIL 8, 2021
Cloud computing has taken over in recent years, and it offers many opportunities for businesses and users. The terminology can be a little complex though, and like with many IT-related things, there are lots of acronyms that get thrown around. IaaS is one acronym you might have seen, but what does it mean, and how can it affect your e-commerce store?
Search Engine Journal
APRIL 9, 2021
This is the ultimate guide to the ins and outs of Google Search Console every SEO professional needs to read. The post How to Use Google Search Console for SEO: A Complete Guide appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 9, 2021
Why Creativity And Innovation Are All About Taking Risks written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Linkner. In this episode of the Duct Tape Marketing Podcast , I interview Josh Linkner. Josh has been the founder and CEO of five tech companies, which sold for a combined value of over $200 million, and is the author of four books including the New York Times Bestsellers, Disciplined Dreaming and The Road to Reinvention. .
Litmus
APRIL 5, 2021
Last year, we analyzed over 12 billion email opens using Litmus Email Analytics to see where subscribers read emails. It’s no question that the COVID-19 pandemic turned the world upside down. So while a few things stayed the same, we definitely saw some movement in terms of email client popularity. In our 2020 Email Client Market Share infographic, we take a look at mobile, webmail, and desktop email opens over the course of the year.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neil Patel
APRIL 7, 2021
Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?
Search Engine Journal
APRIL 6, 2021
Does your website follow SEO best practices? Work through these 50 questions to evaluate the quality of your site and improve rankings and traffic. The post 50 Questions You Must Ask to Evaluate the Quality of Your Website appeared first on Search Engine Journal.
Duct Tape Marketing
APRIL 7, 2021
The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with With Apoorv Dwivedi. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.
Adobe Experience Cloud Blog
APRIL 6, 2021
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the full value of this quality, as well as our our community.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Neil Patel
APRIL 6, 2021
If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Why? Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. Which is why you might be considering getting a Google Adwords certification. Since Google is the most popular search network on the web right now, they need to use it.
Search Engine Journal
APRIL 7, 2021
Google's John Mueller advises that changing publishing dates on web pages will not improve search rankings if no significant changes were made to the content. The post Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings appeared first on Search Engine Journal.
Moz
APRIL 9, 2021
On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them.
Duct Tape Marketing
APRIL 3, 2021
Weekend Favs April 3 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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