Content Marketing Institute
JANUARY 23, 2023
Turn a job loss into a content marketing journey to create a personal brand that helps land your next job. Dennis Shiao tells how he did it and what he wished he knew then and what he knows now.
CMO Network
JANUARY 25, 2023
No matter what your particular role in marketing, chances are you will need to learn new ‘critical skills’ to do your job brilliantly. Consider these 5.
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Econsultancy
JANUARY 25, 2023
What are the overarching trends that will define how marketers will think and act in 2023, and the challenges and opportunities they will face? We explore four key trends. For some more channel-specific predictions, see our previous expert roundups on ecommerce, personalisation, retail media, influencer marketing, SEO, and social ads. Our trends for 2023: Resisting short-termism New privacy norms.
Kuno Creative
JANUARY 26, 2023
Over the past several years, business leaders have been beating the sales enablement drum, constantly seeking new ways to empower their frontline sales forces. And that’s for a good reason: sales enablement is essential to long-term success. But to be truly effective amid our rapidly changing market and shifting buyer demands, organizations have to support all revenue functions across the entire cycle — not just the last mile.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JANUARY 23, 2023
Search marketing is a very big deal. Consider: While Google doesn’t disclose exact figures, numbers are estimated to be anywhere from 3.5 billion to a truly staggering 8.5 billion per day. Any way you slice it, it amounts to millions of searches per minute , all day, every day. And a huge percentage of those users are researching products to buy, deciding whether to buy those products, looking for options from multiple sellers and so on.
Jeff Bullas
JANUARY 24, 2023
Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Aspiration Marketing
JANUARY 25, 2023
Backlinking, also known as inbound or incoming links, are links from other websites that point to your website. While Google is beginning to de-emphasize the significance of a backlink, they remain important in a holistic SEO strategy and in being helpful to guide users to additional, potentially more detailed information.
Spiralytics
JANUARY 25, 2023
You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. You expect your conversions to go through the roof, but time passes and you’re not seeing the numbers you anticipated. So what can you do to generate more traffic via your content marketing campaigns? Usually, the problem is not about the content you present, but how you present it.
Jeff Bullas
JANUARY 22, 2023
Spotify now has a substantial reach as one of the most popular music-sharing platforms on the internet. However, this doesn’t mean that it’s a walk in the park. In fact, if you’re trying to be seen by more of your target audience, you’ve got nothing but challenges ahead. This is because standing out from the crowd with unique music is nearly impossible.
Search Engine Roundtable
JANUARY 27, 2023
A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Aspiration Marketing
JANUARY 24, 2023
In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.
Martech
JANUARY 26, 2023
As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. Reaching buyers today is difficult. With the many platforms and apps, it can take time to understand where your audience spends time online.
Jeff Bullas
JANUARY 23, 2023
Prince Harry’s bestselling book “Spare” was written by the ghostwriter, J.R. Moehringer. It has sold more than 3.2 million copies in one week. That is the fastest selling non fiction book behind J.K. Rowlings fiction books. “Harry Potter and the Deathly Hallows”, So…J.R. Moehringer is a celebrity author but his name never appears on any books.
Search Engine Roundtable
JANUARY 27, 2023
We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Aspiration Marketing
JANUARY 23, 2023
Employer branding promotes a company's reputation as a great workplace to attract and retain top talent. There are many different strategies that businesses can use to establish and maintain a strong employer brand, including developing a compelling employer value proposition, creating a consistent and comprehensive branding strategy, and investing in team member development and engagement programs.
Martech
JANUARY 27, 2023
Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.
Jeff Bullas
JANUARY 26, 2023
Knowing where you can source the best Google reviews is what you need for really good online growth. Over the last few years, more companies out there have started to transition from having a physical store that you can walk into, to being online. As a result, competition to be ranked in search engines is increasing, which makes it harder for your brand to come up whenever somebody searches within your industry.
Search Engine Journal
JANUARY 25, 2023
Google announced that Optimize and Optimize 360 will be discontinued on September 30. Users are encouraged to download their data before it becomes unavailable. The post Google Optimize Discontinued: What Businesses Need To Know appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Aspiration Marketing
JANUARY 27, 2023
Identifying your target audience is crucial for any business or marketing campaign. Once you understand who your ideal customers are, you can create more effective marketing strategies, increase conversions, and ultimately, drive more revenue. Regarding identifying your target audience, there are two key tools: ideal customer profiles (ICPs) and buyer personas.
Martech
JANUARY 27, 2023
Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. The 21st century changed much of that. Data got faster, cheaper and more voluminous. Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something
Jeff Bullas
JANUARY 24, 2023
Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. And I speak from experience! To avoid falling into the abyss of procrastination, be sure to set a regular schedule, take breaks, and create a dedicated workspace.
Content Marketing Institute
JANUARY 26, 2023
Scaling your content strategy doesn’t require hiring more people to produce more stuff. It involves building systems to produce more effective content with fewer resources per unit. Here are five ideas to get started.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Aspiration Marketing
JANUARY 26, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. One of the factors is First Input Delay.
Search Engine Journal
JANUARY 26, 2023
Avoid blowing through your budget and use the world's most popular social media platform for your brand with this complete guide. The post Facebook Marketing: An In-Depth Guide For Beginners appeared first on Search Engine Journal.
Jeff Bullas
JANUARY 27, 2023
Writing is both an art and a science. The “art” of writing involves discovering your unique “voice” and having fun incorporating creative wordplay that is both meaningful and engaging. The skill of storytelling is also crucial in holding readers’ attention. The “science” is correct grammar and spelling. Using data to discover what titles and sub-topics work and what doesn’t is also important.
CopyBlogger
JANUARY 26, 2023
I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Aspiration Marketing
JANUARY 27, 2023
As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al., right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.
Search Engine Land
JANUARY 27, 2023
In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.
Jeff Bullas
JANUARY 25, 2023
Thomas Edison was an idea generator but what set him apart was he was also an activator. This skill led him to become a superstar inventor and by the end of his life he had been granted 1,093 patents. Edison had a unique method for generating ideas. He would take short naps throughout the day, holding a small ball in his hand. As he drifted off to sleep, he would release the ball, and the sound of it hitting the floor would wake him up.
Buffer Marketing
JANUARY 23, 2023
Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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