Adobe Experience Cloud Blog
SEPTEMBER 14, 2017
You don’t see great landing pages often. That’s not because they can’t be made, but because it’s extremely difficult to create them well. There are design rules to follow that keep people from leaving. There are tricks to use to get your button noticed. There are words that have a way of persuasively whispering in your prospects’ ears: push the button , claim the offer.
Marketing Insider Group
SEPTEMBER 14, 2017
There is no definitive ‘right’ way to achieve success through marketing automation, but there certainly are quite a few wrong ways. I’ve compiled a few of the top marketing automation mistakes people make. Make sure you aren’t making any of them! 1. Being inorganic One of the primary dangers of marketing automation is also one […]. The post Top 8 Mistakes People Make with Marketing Automation appeared first on Marketing Insider Group.
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Traackr
SEPTEMBER 11, 2017
In this post, access key insights that help solve common influencer marketing problems, as told by the superheroes who have lived to tell the tale.
Rock Content
SEPTEMBER 11, 2017
Content Strategy has a lot in common with air travel when you think about its various components. In my latest blogpost on the idea of a “ minimum viable content strategy “, I use the analogy of a plane to explain content governance. I regularly use this analogy when onboarding new clients onto our content marketing platform, and was again reminded of this upon reading an excellent post by the Content Marketing Institute on implementing a content platform.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Duct Tape Marketing
SEPTEMBER 13, 2017
Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Jon Acuff. Podcast Transcript. Turns out that the secret to finishing what you start is a lot about how you actually start. What your goals are, why you set an objective, how you design your habit changes are the keys to crossing the finish line.
Marketing Insider Group
SEPTEMBER 12, 2017
Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Instagram, and to a lesser extent, Facebook, LinkedIn and Pinterest are much more effective according to TrackMaven’s 2017 digital marketing analysis. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
SEPTEMBER 13, 2017
Some industry experts estimate that as many as 70% of marketers are dissatisfied with their marketing automation systems. A new study found that only 7% of those working with marketing automation systems were seeing a tangible return on their investment.
Duct Tape Marketing
SEPTEMBER 12, 2017
How to Conduct Your Own Total Online Presence Audit written by John Jantsch read more at Duct Tape Marketing. Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to.
Marketing Insider Group
SEPTEMBER 14, 2017
Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content. Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […].
Rock Content
SEPTEMBER 14, 2017
In August, the solar eclipse was visible from parts of the United States – including partially from where I live in Iowa. There were clouds, but it was still a pretty decent view. People were excited and the event was taking over social media, allowing us a short break from political rants and posts. And then as I was minding my own business I ran across a Facebook post by Marcus Sheridan (a.k.a. the Saleslion) that read: What do the solar eclipse and content marketing have in common?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
SEPTEMBER 10, 2017
For a sample of 18,000 e-commerce outlets, KISSMetrics reports that 30.5% of all traffic to these e-commerce stores came from organic searches performed on Google, Yahoo, Bing, etc.
Duct Tape Marketing
SEPTEMBER 15, 2017
5 Ways to Supercharge Your Custom Audience written by Guest Post read more at Duct Tape Marketing. If you don’t upload a custom audience to your Facebook ads, pack your bags, leave, and forget about Facebook advertising. Without a custom audience, you can’t target an audience that is likely to respond to your ads and convert. A custom audience allows you to do one important thing: target a highly interested audience that has already interacted with your business.
Marketing Insider Group
SEPTEMBER 11, 2017
In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 billion consumer pages. It is up to us […]. The post How to Generate Leads Using Facebook (Without Ads) appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 11, 2017
Content around national holidays, bizarre holidays, and even local festivities draw huge crowds on social media. By now, we creatives openly acknowledge the fact that art involves some degree of imitation. This does not mean that we copy, but that we seek inspiration from those content creators who have done an excellent job. At Unmetric, we constantly measure and monitor our marketing efforts.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
SEPTEMBER 13, 2017
A business always needs to be efficient from an operational point of view in order to become competitive and successful on the long run.
Duct Tape Marketing
SEPTEMBER 11, 2017
At a Store Called Stuff It’s About So Much More Than the Stuff! written by John Jantsch read more at Duct Tape Marketing. Today I’m thrilled to share the story of my long-time friends and Kansas Citians Casey and Sloane Simmons, co-founders of a store called Stuff , as a part of the “Amex Welcomed” program with @americanexpress , which is showcasing the people behind our favorite local businesses that welcome American Express.
Marketing Insider Group
SEPTEMBER 13, 2017
Here’s your virtual pat on the back for focusing on customer retention. You’re in the minority, my marketing friend. Most brands are still focusing more on acquisitions despite the fact that it costs 7 times more to acquire a new customer than it does to keep an old one. Have you yet determined, what are the most […]. The post 10 Customer Retention Influencers You Should Be Taking Notes On appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 15, 2017
We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today. It forms the basis of any successful marketing or ad campaign, is driving some of the biggest tech acquisitions, and is literally fueling the rise of Artificial Intelligence —a technological revolution that’s already changing the face of every industry it touches.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
SEPTEMBER 14, 2017
Social media can be an overwhelming place -- even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June -- comprised of a total of roughly 10K different accounts on each different platform, as well as 15K posts to Linkedin company pages, 25K posts to Facebook business Pages, and nearly 60K posts on Twitter.
Duct Tape Marketing
SEPTEMBER 15, 2017
11 Internet Marketing Stats to Optimize Your Ads Online written by Guest Post read more at Duct Tape Marketing. Advertising is a new luxury. Can you agree with the following: the more you spend on ads, the better for your business? If you think this statement is correct, we have bad news for you then. One of the most common myths many entrepreneurs believe is that they need to spend much money on advertising to promote their product.
Marketing Insider Group
SEPTEMBER 12, 2017
Starting an official blog is one of the most exciting milestones for a budding professional. It is an excellent opportunity to become a force in the industry and gain valuable exposure. If you have expertise in a certain area, blogging can do wonders to propel you into the mainstream. In fact, HubSpot’s State of Inbound […]. The post 3 Strategies to Help First-Time Bloggers Become Thought Leaders appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
SEPTEMBER 13, 2017
This is the true story…of two organizational functions…picked to share an office (work together)…and produce results…to find out what happens…when marketing and sales stop pointing fingers…and start getting aligned… The Real World: Marketing & Sales Alignment. As a marketing (and former sales) professional, I have had the not-so-privileged opportunity to play a starring role in marketing and sales misalignment.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
SEPTEMBER 13, 2017
As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.
Marketing Insider Group
SEPTEMBER 15, 2017
For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About Life in Sales. Sales. It’s one of the world’s oldest professions. Lots of people fall into sales and can’t wait to get out. Sales is unpredictable, stressful, […].
Duct Tape Marketing
SEPTEMBER 14, 2017
Insights on Engagement written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Karen Steele. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Karen Steele, VP of Corporate Marketing for Marketo. She and I discuss the findings from The State of Engagement , insights on engagement from over 2,000 global consumers and marketers.
Duct Tape Marketing
SEPTEMBER 9, 2017
Weekend Favs September 9 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
SEPTEMBER 13, 2017
Transcript of Secrets to Finishing What You Start written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. How many things have you not finished? Come on, let’s be honest. A recent statistic I read said 92% of people give up on their New Years resolutions during the first week. There are a lot of reasons we don’t finish, perfectionism, rationalization, fear, we don’t give ourselves the right goals and things to finish.
Adobe Experience Cloud Blog
SEPTEMBER 12, 2017
LinkedIn , as many of you know, is the world’s largest professional network on the internet, and is striving to keep it that way. To stay the course, LinkedIn has been quickly improving its product and adding new features. In August, I received a LinkedIn Marketing Solutions email update about some “big new features” that were added to the platform.
Duct Tape Marketing
SEPTEMBER 14, 2017
5 Ways To Increase Facebook Ad Reach using Custom Audiences written by Guest Post read more at Duct Tape Marketing. With more than 2 billion monthly active users, Facebook has grown to become the kingpin of social media platforms. No matter what type of business you’re running, Facebook has an audience for you. Facebook’s Advertising platform provides tons of Ad targeting options that enable you to precisely define your target audience and reach them, no matter where they’re located, what they d
Duct Tape Marketing
SEPTEMBER 14, 2017
How Small Businesses Can Run Weekly Webinars Without Breaking a Sweat written by Guest Post read more at Duct Tape Marketing. Some products or services need more than just a fancy landing page to get people to sign on the dotted line. Customers need to be educated on the benefits before they see the value. Do you have such a product or service? What if you could get your prospects to sit down with you for 60 minutes?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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