Diggity Marketing

JULY 18, 2022

Love what you are teaching.

246

246

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Search Engine Roundtable

JULY 18, 2022

A recent New York Times piece highlighted blackmail threads taken on small restaurants that threaten and blackmail the owners. These threats say the person will leave a one-star review, hurting the business's reputation in Google Maps and Google Search if they do not send money through digital gift cards.

143

143

Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Advertising 140

Advertising Advertisers 140

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

JULY 20, 2022

As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not communicated to employees, they can’t meet expectations. This leads to micromanaging and instills the belief in your employees that you don’t trust them or their ability to achieve results.

Management 139

Management Communications Health Customer 139

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

SEO 138

SEO Content Marketing Marketing Marketers 138

Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

SEO 140

SEO 140

Businesses Grow

JULY 18, 2022

As the world turned weird in 2020 (and then got progressively weirder), I supported my friends and customers by pivoting to virtual keynote speeches. I’ve given more than 200 online speeches since the pandemic started so I guess I’m a veteran now! I’ve learned some important lessons — especially from my mistakes — and I thought I’d pass them on to you since I’ve never written about this before.

Energy 135

Energy Education Entertainment Price 135

Practical eCommerce - Marketing

JULY 21, 2022

Combining the features of RankIQ and Jasper, two artificial-intelligence-based tools, can quickly produce compelling content drafts optimized for search engines. We explain in this helpful tutorial. The post AI Tools Streamline Content Marketing and SEO appeared first on Practical Ecommerce.

Content Marketing 130

Content Marketing SEO eCommerce Marketing 130

Search Engine Roundtable

JULY 22, 2022

Google's Creators channel has released a super basic video on SEO and how to rank your content in Google Search. It covers four basic tips and makes it all sound so easy. The whole video is less than 4 minutes long.

SEO 130

SEO 130

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

JULY 22, 2022

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Analytics 136

Analytics SEO Marketing Marketers 136

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press.

User-Generated 122

User-Generated Branding Social Media Marketing Place 122

Econsultancy

JULY 18, 2022

Influencers are more integral to the digital marketing strategies of big brands than ever before. This has been driven by a rise in social media usage since the Covid pandemic and the fact that consumers are increasingly using social channels to discover and buy products. With social influence growing, how is the industry evolving? Here’s a look at three current marketing trends and their impact.

Market Trends 121

Market Trends Marketing Marketers Digital Marketing 121

Search Engine Roundtable

JULY 22, 2022

Google's John Mueller again said on Twitter "using a shared IP address is fine" for SEO and Google Search ranking purposes. "There is no SEO advantage to using a unique IP address," he added.

SEO 122

SEO 122

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

JULY 19, 2022

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

eCommerce 136

eCommerce SEO 136

Content Marketing Institute

JULY 18, 2022

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience.

Thought Leadership 121

Thought Leadership Marketing Marketers 121

Econsultancy

JULY 20, 2022

Genefa Murphy is CMO of Five9 – a cloud-based contact centre solution. I recently chatted with Genefa to find out more about her role, Five9, and the impact of AI on customer service. Tell us about your role… what does a typical day look like? Leading marketing provides an opportunity to address all aspects of the business and technology domain, and as a CMO, no two days are the same.

CMO 121

CMO Customer Marketing Marketers 121

Search Engine Roundtable

JULY 22, 2022

Google Search seems to be testing a new "trending topics" section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query.

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120

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

JULY 17, 2022

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it. The post 7 Tips For Building SEO + UX-Minded Navigation appeared first on Search Engine Journal.

SEO 135

SEO 135

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Developments in the email marketing platform environment, especially consolidation and integrations between parts of the tech stack, mean that the practice of

Email Marketing 118

Email Marketing Marketing Marketers Digital Marketing 118

Econsultancy

JULY 19, 2022

Retail brands are reportedly set to ramp up promotions and discounts in the coming weeks as the impact of inflation takes its toll. According to a report by CNN in June, a number of US retail brands including Walmart, Target, and Urban Outfitters are sitting on unsold inventory as consumers have pulled back on spending due to rising living costs, as well as shifted their spending to new categories.

Promotion 118

Promotion eCommerce Branding Retail 118

Search Engine Roundtable

JULY 22, 2022

Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

Advertising 119

Advertising Advertisers 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

JULY 20, 2022

Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business. The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

David Meerman Scott

JULY 18, 2022

Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many other search engines in English besides Google. The second most popular search engine is YouTube and the third is Amazon!

Marketing 119

Marketing Marketers Thought Leadership eBook 119

Content Marketing Institute

JULY 20, 2022

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement.

Content Marketing 116

Content Marketing Marketing Marketers Branding 116

Search Engine Roundtable

JULY 22, 2022

Google has updated the suicide prevention box in its search results with a new hotline number and a chat support option. "While Google has included suicide prevention information at the top of relevant search results for many years, this new hotline will make it easier for people in emotional distress and seeking mental health support to get help," Google explained.

Health 118

Health 118

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Journal

JULY 22, 2022

Don't underestimate the importance of strong communities. Boost your engagement rate with these 7 marketing tactics specific to Facebook groups. The post Amplify Your Facebook Group With These 7 Marketing Ideas appeared first on Search Engine Journal.

Marketing 134

Marketing Marketers 134

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%). And as someone who now purchases the majority of her skincare products from "Swipe Up to Buy" links, I can attest: Social media shopping tools are effective.

Gen Z 115

Gen Z eCommerce Fashion Retail 115

Hootsuite

JULY 21, 2022

Know your LTV from your YOY? How about your COGS from your conversion rate? If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Then when your boss says, “We gave you $50,000 to spend on Facebook ads –– what’s the return on investment [ROI]?

Promotion 113

Promotion Finance Analytics User-Generated 113

Search Engine Roundtable

JULY 19, 2022

Google may investigate a potential bug in Google Search with the recipe search results carousel. There are reports of sites dropping out from the recipe carousel without the URLs dropping out from the normal search results.

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117

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications