Sat.Oct 29, 2022 - Fri.Nov 04, 2022

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. The question is where is that budget going? Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

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Is Email Marketing Dead?

Digital Marketer

“Email marketing is DEAD!” “AI is taking over the inbox!” “Why hire a copywriter when I can just use email templates?!” “Who needs an email list when I have a large social following?”. Um…. stop right there and listen up, because I’m going to let you in on a little secret…. THREE little secrets to be exact. Lately, I’ve been hearing a lot of misconceptions floating around the cyberspace when it comes to email marketing.

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It’s Scary That You’re Missing These 5 Marketing Skills

Digital Marketer

Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages 50+ make up 7.1%. Don’t tell us your avatar isn’t on TikTok, the numbers prove you wrong.

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4 Ways To Win With Video – the ‘It’ Content Format for 2023 [Research and Examples]

Content Marketing Institute

Standing out in the crowded video space will take more creativity in 2023. Discover what the CMI’s newly released research says and get inspired by six award-winning examples.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Ultimate Affiliate Marketing Guide For Malaysia

Calvyn Lee Blog

Malaysia is situated in Southeast Asia and includes thirteen states and three federal territories with an administrative capital of Putraya. The country is separated into Peninsular Malaysia and Borneo’s East Malaysia by the South China Sea. Malaysia is the 45th most populous country in the world. Malaysia is also multiethnic, which influences social and political fields.

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B2B Marketing: Turn Prospects into Customers with Buyer Personas

Aspiration Marketing

If you’re looking for a new B2B marketing strategy, try turning your numbers into people using buyer personas. With Inbound Marketing , it's important to know who your potential customers are. Creating a buyer persona is the first step in achieving this.

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Google: Links Will Be Less Important As A Ranking Factor In The Future

Search Engine Roundtable

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.

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Ultimate Affiliate Marketing Guide For Indonesia

Calvyn Lee Blog

Indonesia is located in Southeast Asia, and it is the largest island country in the world that consists of more than 17,000 islands. Indonesia is the 14th largest country and one of the most populous Muslim-majority areas around the globe. This country is known for cultural diversity and religious pluralism, which is reflected in its motto: “Unity in diversity”.

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Stop Blogging & Start Generating Leads

Aspiration Marketing

Blog content is essential to lead visitors to your website, help engage unknown visitors and facilitate the growth of potential new customers. Blogging helps all businesses with getting found online, converting visitors to leads, nurturing those leads to sales, and delighting customers. Writing blogs helps to establish a more personal brand and build trust and should be an essential part of your Content Marketing Strategy.

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How to Determine Your A/B Testing Sample Size & Time Frame

Hubspot Marketing

Do you remember your first A/B test you ran? I do. (Nerdy, I know.). I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Another Google Search Ranking Algorithm Update / Adjustment On October 28th?

Search Engine Roundtable

Some SEOs are noticing a possible Google search ranking algorithm update on or around October 28th where sites hit by the unconfirmed October 13ish update and even the spam update (amongst others) are noticing big swings the other way in terms of their Google rankings and traffic.

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Ultimate Affiliate Marketing Guide For Thailand

Calvyn Lee Blog

Thailand is a country in Southeast Asia. Initially, Thailand was an agricultural region, but since the 60s, more and more people moved to the capital, Bangkok, and other cities, which boosted urban development of the country. Today, Thailand is considered as an emerging economy and newly-industrialized area. The country is the second largest economy in Southeast Asia after Indonesia and the fourth richest one after Malaysia , Singapore, and Brunei.

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15 Social Media Campaign Ideas To Try for 2023

Aspiration Marketing

Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech," you need to have a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juice flowing and inspire you to create your own campaign ideas.

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9 Black Friday Marketing Strategies for 2022

Hubspot Marketing

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research via @sejournal, @johnelincoln

Search Engine Journal

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together. The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

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Why Twitter is stuck (and will remain that way)

Businesses Grow

This week Elon Musk suggested that people should pay to earn the blue verified account mark and other premium features (already available through Twitter Blue). This offer was generally met with a “meh” from the Twitterati, but I think a more interesting debate is why this subscription idea is so important. In fact, the future of Twitter and Elon Musk’s “town hall” vision depends on it.

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Google Search Console Verified Sites Do Not Get Crawled More

Search Engine Roundtable

Google's John Mueller was asked if sites that are verified with Google Search Console get crawled more often or at a higher priority. The answer is no, "crawling is independent of Search Console," John said.

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3 things you need to do now, before Revue gets shut down

AWeber

Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be some major changes. No one was shocked when he immediately fired the CEO and other longtime top executives.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How To Use Relevant, Targeted Directories For Link Building via @sejournal, @JuliaEMcCoy

Search Engine Journal

Online directories are an easy way for businesses to build links and draw traffic to their site. Learn the benefits of using an online directory. The post How To Use Relevant, Targeted Directories For Link Building appeared first on Search Engine Journal.

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5 Ways to Improve Any Webpage by Adding Specificity

Orbit Media Studios

“I can’t tell what this company does”. “Some kind of marketing website”. “Unsure”. “No idea”. These are all common responses to the 5-second test, in which we use an online tool to show a homepage to a group of users, and then ask “What does this company do?”. When we show the results of these tests to clients, everyone feels urgency to fix the problem.

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Don’t Make SEO the Reason for Your Content Marketing Strategy [Rose-Colored Glasses]

Content Marketing Institute

Too many marketers fall into the trap of making search the foundation of their content marketing. Here’s why that doesn’t work and why you should be thinking about content discovery.

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Google: Writing Content From Keyword Search Volume Lists Will Result In Mediocre Content

Search Engine Roundtable

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter "don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Best 10 Virtual Event Platforms To Host Your Next Event

Hubspot Marketing

Are you planning a virtual event and not sure which platform to use? From large platforms like Hopin to smaller, more niche platforms, we've got you covered. Check out our list of the 10 best platforms to host your next virtual event. What is a virtual event platform? Key Features to Look For in a Virtual Event Platform. Best Virtual Event Platforms.

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Does Your Blog Need Proofreading and Editing?

CopyBlogger

You might think that I’d recommend a thorough proofreading and editing process for every blog. But that’s not the case. Continue Reading. The post Does Your Blog Need Proofreading and Editing? appeared first on Copyblogger.

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Buying Backlinks For SEO: Yes, This Is Still A Thing via @sejournal, @ab80

Search Engine Journal

Is paying for links worth the risk? In this piece, let's take a closer look at the practice of buying and selling links for SEO. The post Buying Backlinks For SEO: Yes, This Is Still A Thing appeared first on Search Engine Journal.

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Google Ads Similar Audiences Segments Going Away Next Year

Search Engine Roundtable

Google announced that it is doing away with similar audiences segments. Starting May 2023 new similar audiences segments will no longer be generated in Google Ads and in August 2023 existing similar audiences segments will be removed from Google Ads.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Job Search Process: 10 Tips on How to Land Your Dream Job (+3 Resume Examples)

Hubspot Marketing

The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn the essential steps for an organized job search and tips to help you land your dream gig. Let’s get started. Table of Contents. 10 Important Steps in the Job Search Process. 10 Job Search Tips. 3 Resume Examples Tailored to Different Niches.

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7 best YouTube automation tools to grow your channel in 2023

AWeber

Creating and growing a YouTube channel is no small thing. Between recording, production, editing, and promotion, it can take seven hours to create just 1-5 minutes of video. So any part of the YouTube process you can automate will help. In this post we’ll cover seven of the best YouTube automation tools to save you time and help increase your views.

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Google Explains Alt Text for Logos & Buttons via @sejournal, @martinibuster

Search Engine Journal

Google's Lizzi Sassman & John Mueller describe the best way to write alt text for logos and images. The post Google Explains Alt Text for Logos & Buttons appeared first on Search Engine Journal.

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Google: Size Of Your H1 & Header Fonts Doesn't Matter For SEO

Search Engine Roundtable

Google's John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission