Sat.Nov 05, 2022 - Fri.Nov 11, 2022

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9 holiday marketing ideas to drive sales this season

AWeber

For many businesses, the holiday season is the best time of year for sales. Whether you sell giftable crafts or a business course, December is a time when people are opening their wallets and making purchases. It’s important to run promotions to encourage your customers and potential customers to spend at your business. And around the holidays, you can make your marketing really fun!

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The Secret Sauce For Smarter Marketing Execution

Duct Tape Marketing

The Secret Sauce For Smarter Marketing Execution written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Price. In this episode of the Duct Tape Marketing Podcast , I interview Clare Price. Clare is the President and CEO of Octain Growth Systems, the systems, process, and tools company that helps you take control of your marketing through smart execution.

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“Elon Musk Bought Twitter. Now What?”

Set Up

The following is a guest blog by Jason Dominy , who is a Senior Social Media Strategist for Sparkloft Media : You have most likely seen the recent news that Elon Musk has acquired Twitter and laid off half its staff. After an initial purchase offer, a retraction, and a threatened lawsuit from Twitter, Musk officially took the reins of the platform for $44 billion on October 28th, 2022 (to much avail).

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What Marketers Need to Know About Google Analytics 4

Industrial Marketer

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may. Read more » The post What Marketers Need to Know About Google Analytics 4 appeared first on Industrial Marketer.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Scary, Fun Times In Digital Advertising

CMO Network

Giants shrank and expanded at frightening speed in the blood sport known as digital advertising, right before our eyes in the first days of November. And adding that to the results from earnings season makes one wonder, What is happening at Twitter, Meta, Alphabet, Snap, Amazon and Apple?

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Dropship Lifestyle Review 2022 (Updated) | READ FIRST

Dreamgrow

First of all, I have to apologize for the cheesy beach photo but as you'll. Read more. The post Dropship Lifestyle Review 2022 (Updated) | READ FIRST appeared first on Dreamgrow.

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Ultimate Affiliate Marketing Guide For Philippines

Calvyn Lee Blog

The Philippines is an archipelagic country in Southeast Asia. It consists of 7,641 islands and has a thirteen-large population in the world. The Philippines is known as a multicultural country with diverse ethnicities throughout the islands. There are two highly-developed cities there – Manila, the capital, and Quezon, the largest urban area. The economy of the Philippines is rapidly growing and changing.

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How to Improve Your LinkedIn Profile for 2023

Aspiration Marketing

LinkedIn continues to be the number one platform for B2B networking, offering profile numerous configuration elements that are often criminally underutilized. We are sharing some of the core areas to focus on when looking to establish a great LinkedIn profile.

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The Best Dropshipping Courses in 2022 (1 Clear Winner)

Dreamgrow

Contrary to popular belief… Dropshipping isn't just for digital nomads living the Gram' life in. Read more. The post The Best Dropshipping Courses in 2022 (1 Clear Winner) appeared first on Dreamgrow.

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51 Online Side Hustle Ideas – Start Making Money Now!

Jeff Bullas

There are 9.5 million Amazon sellers globally, and on average, they make revenue of $26,000 to $810,000 annually with $300 billion in gross sales. . Why it matters. Starting an e-commerce store on Amazon is one of the easiest online businesses to start, as you can use the platform to research the best product to sell and find that product. Amazon can also store and deliver your products globally without you having to worry about logistics or storage.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google Search Ranking Algorithm Update November 4th and 5th - Unconfirmed

Search Engine Roundtable

Google has been busy, on Friday morning, November 4th, I began to see new signals of another Google search ranking algorithm update. Over the next 24 hours, those signals escalated and while Google has not confirmed there was an update, there are for sure signs that there was a Google search update.

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Most Popular Types of Content for Engagement in 2023

Aspiration Marketing

We define "engagement" broadly as all the ways people can interact with your content , e.g., in blog posts and social media. It can be leaving a comment, engaging with a chatbot, sharing a post, or mentioning you in a newsletter. It's also engagement if visitors return to your blog to read the next post or if they subscribe to your newsletter.

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The Best Amazon FBA Tools – 15 Must Haves for Sellers

Dreamgrow

Let me sum up running an Amazon FBA business for you: You can make A. Read more. The post The Best Amazon FBA Tools – 15 Must Haves for Sellers appeared first on Dreamgrow.

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5 Ways to Double Your Website Sales Without Spending More on Advertising

Jeff Bullas

If you’re looking for ways to increase your website sales without spending any additional money on advertising, you’ve come to the right place. In this blog post, we’ll discuss five strategies that you can use to achieve this goal. Implementing even one or two of these tactics can have a significant impact on your bottom line. So, let’s get started!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

Businesses Grow

I love great writing. I hang on to magical sentences when I read a special book, dreaming that I could write that well some day. For that reason, it will take me weeks to savor the wisdom of Ann Handley’s newly-revised edition of her classic Everybody Writes book. However. Since this is a new book that should be at the top of your book-buying list, I wanted to provide a few big lessons for you now.

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5 Kick-a$$ Tips to Make Your Writing More Conversational & Engaging

Aspiration Marketing

Adopting a conversational voice (or tone) in your writing is characterized by the way you address your audience – more informally – to make your words stand out and spark some kind of meaningful connection with them. You write the same way that you would talk to your reader if you were face to face, and it should come off as authentic and trustworthy.

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AMZ Tracker Review: The Truth in 60 Seconds

Dreamgrow

Welcome to my AMZ Tracker review. I was a “Review Club” regular back in 2015-2016. Read more. The post AMZ Tracker Review: The Truth in 60 Seconds appeared first on Dreamgrow.

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10 Reviews Gives You A Ranking Boost In The Google Local Results, Study Says

Search Engine Roundtable

Joy Hawkins and her team published another local ranking study, this one says that hitting ten reviews on your local listing will result in a ranking boost in the Google local results. But getting more than ten reviews does not help you rank better in Google Maps or the Google local pack.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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7 Copywriting Strategies the Great Copywriters Wish You Knew

CopyBlogger

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. Continue Reading. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger.

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Podcasts now a top channel for B2B marketing

Martech

Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.

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Kajabi Review 2022 (447% Growth in 6 Months?)

Dreamgrow

Hey, online course creator. If you’re looking for an impartial, unbiased, and 100% level-headed Kajabi. Read more. The post Kajabi Review 2022 (447% Growth in 6 Months?) appeared first on Dreamgrow.

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Nostalgic Websites: What 32 Popular Sites Used to Look Like

Hubspot Marketing

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so necessary. With the help of the Wayback Machine , we can see what our favorite websites looked like in years past.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The overlooked relationship between status and marketing

Businesses Grow

I’ve been working on a new book that examines community through the lens of marketing strategy. One of the things I’ve learned about is the underlying power of status and marketing. Of course status is the heart of marketing when it comes to luxury goods and rewards programs. But there is also a more subtle connection when it comes to community and culture.

Health 126
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The Top 7 Content Marketing Mistakes You Need To Stop Doing Today

Marketing Insider Group

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.

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SamCart Review 2022 – You HAVE TO Know This Before Buying

Dreamgrow

Heya! Welcome to my SamCart review for 2022. I first heard about SamCart checkout pages. Read more. The post SamCart Review 2022 – You HAVE TO Know This Before Buying appeared first on Dreamgrow.

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No Way Mastodon Will Kill Twitter

David Meerman Scott

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Why Your Digital Product Isn't Selling — and How to Fix That [Expert Insights]

Hubspot Marketing

You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When you’re in this situation, it’s tempting to give up. To throw your arms in the air and declare, "nobody wants my product — it was all a waste of time.

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The 40 Best Google Tools For Productivity And Marketing via @sejournal, @BrianFr07823616

Search Engine Journal

Google has a wide range of tools businesses of any size can use to boost productivity, maximize marketing spend and drive more sales. The post The 40 Best Google Tools For Productivity And Marketing appeared first on Search Engine Journal.

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Systeme.io Review (Goodbye ClickFunnels, Kajabi, and Teachable?)

Dreamgrow

Welcome to my Systeme.io review. I’ve been in digital marketing for 10 years now, and. Read more. The post Systeme.io Review (Goodbye ClickFunnels, Kajabi, and Teachable?) appeared first on Dreamgrow.

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Why You’ll Never Create Customer-Centric Content Unless You Focus on This

Content Marketing Institute

Your customers are changing. They aren’t going to accept excuses about insensitive campaigns or lack of diversity in your content. That’s why you need to L-I-S-T-E-N now.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission