Sat.Dec 10, 2022 - Fri.Dec 16, 2022

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How Marketers Are Spending Their Money in 2023 (We Asked 8032 Marketers)

Neil Patel

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.

B2C 144
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4 easy ways to optimize data intake on your marketing automation platform

Martech

Nearly every marketing organization uses marketing automation platforms these days. However, just having a MAP isn’t enough. You have to understand how to use and extract value from it. That starts with optimizing the data intake process. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that.

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Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

Hubspot Marketing

When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? In our annual survey of over 1,200 marketers , we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

Gen Z 135
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A guide to LinkedIn content marketing

Search Engine Land

Think LinkedIn is just for business networking and job hunting? Think again. The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. Why? LinkedIn enjoys a wider audience than you might think, with 66.8 million monthly active users in the U.S. alone, with a total reach of 849.6 million users globally.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Time For a Content Strategy Pivot? Here’s How To Decide (and Get Started)

Content Marketing Institute

Have things changed since the brand created its content marketing strategy? Probably. Then you probably need to consider a content pivot.

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Marketing and Sales Tips For Starters

yorCMO

In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today. The post Marketing and Sales Tips For Starters appeared first on yorCMO.

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How To Support the B2B Buyer Revolution With the Right Digital Content

Content Marketing Institute

B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.

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Is Content Marketing the Star of Your RevOps Plan for 2023?

Kuno Creative

By 2023, it’s estimated that 25% of organizations will have a Chief Revenue Officer. While a nod to making revenue growth a priority, the rise of this role is a testament to analyzing and optimizing a company’s full revenue cycle to achieve sustainable growth.

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Amazon One Is One-Click For Retail

CMO Network

Amazon One can be as important for retail as One-Click was for ecommerce.

Retail 95
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6 SaaS Lead Generation Mistakes You Should Avoid

Jeff Bullas

Generating leads is the lifeblood of any company. Leads are the backbone of a SaaS startup because the number and quality of leads influence all key metrics like revenue, churn and retention rates, cost per customer acquisition, etc. All SaaS companies understand this. An idea of how important lead generation is runs through their DNA. It is ingrained in their brains.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Looking to Build Your Brand? Try Inbound Marketing

Aspiration Marketing

When you first launched your business, you may have focused more on the nuts and bolts of tasks such as team member onboarding, production, distribution, and other essential elements that keep the business going. But, while marketing certainly is part of your business plan, you may need to devote more time to develop a solid marketing campaign. But you should also recognize that no matter how great your products or services are, you can't expect many people to buy what you have to sell if you fa

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6 Ways To Engage Your Organic Search Traffic On Social Media via @sejournal, @GaryLHenderson

Search Engine Journal

What if there were a better and faster way to engage your organic search traffic and your social media content all at the same time? The post 6 Ways To Engage Your Organic Search Traffic On Social Media appeared first on Search Engine Journal.

SEO 145
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20 Entertaining Uses of ChatGPT You Never Knew Were Possible

Businesses Grow

Uses of ChatGPT image courtesy Frank Prendergast. Our RISE community has been on fire, exploring the breathtaking possibilities of ChatGPT. The uses of ChatGPT are simply endless and intoxicating. It’s still early days. Companies are trying to figure out the legal and ethical implications of a content world suddenly turned on its head by artificial intelligence.

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Google Unleashes December 2022 Link Spam Update With SpamBrain AI

Search Engine Roundtable

Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to "detect both sites buying links, and sites used for the purpose of passing outgoing links," and not just "detect spam directly," Google said.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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6 Ways to Convey Your Brand Personality on Social Media

Aspiration Marketing

We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. But what many companies need to realize is that social media can also convey your brand personality, which is a highly effective way to connect with your customers on a deeper level.

Branding 175
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How To Understand If A PPC Test Is A Failure via @sejournal, @navahf

Search Engine Journal

Understand success and fail signals, as well as how to establish them for your brand. The post How To Understand If A PPC Test Is A Failure appeared first on Search Engine Journal.

Branding 123
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E-E-A-T and major updates to Google’s quality rater guidelines

Search Engine Land

Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym

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Google Again: Time Spent On Page Is Not A Ranking Factor

Search Engine Roundtable

Google's John Mueller repeated it, the time spent on a page by your users is not a factor Google uses for ranking. Time spent on the page is not a Google ranking factor, he said, "It doesn't," meaning Google doesn't care about time spent on the page for ranking purposes.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Does ChatGPT really pose a threat to search engines?

Econsultancy

In late November, OpenAI, the research laboratory behind the Generative Pre-trained Transformer (GPT) language model quietly released the latest version of GPT: GPT-3.5. Considerable speculation had surrounded when OpenAI might be planning to launch GPT-4 – thought to be the next model in the series – after GPT-3 was introduced in May 2020.

Transform 121
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What Is Enterprise SaaS? (With Examples) via @sejournal, @makhyan

Search Engine Journal

Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? (With Examples) appeared first on Search Engine Journal.

SEO 122
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Google doubles up on E with updated search quality raters guidelines (E-E-A-T)

Search Engine Land

Google has updated its search quality raters guidelines for the second time in 2022, only four and a half months since its last update in July 2022. This revised document has some substantial changes to E-A-T, by adding an extra E to E-A-T for “experience.” The document is now about nine-pages longer, adding up to 176 pages up from 167 pages in the previous version.

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Google Search Console Content Ideas - Experimental Feature

Search Engine Roundtable

Google Search Console is testing a new feature named "content ideas." It is labeled as an "experimental" feature that brings Question Hub-like concepts directly into Google Search Console.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Apollo 17 Was 50 Years Ago. What Can We Achieve Today?

David Meerman Scott

Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.

Branding 116
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Google Launches Visual Guide To Search Elements via @sejournal, @MattGSouthern

Search Engine Journal

Google's new guide to search features visualizes and defines the various elements that appear on a search results page. The post Google Launches Visual Guide To Search Elements appeared first on Search Engine Journal.

SEO 119
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Google releases December 2022 link spam update

Search Engine Land

Just when you thought the Google Search updates were done for the year, Google has rolled out a December 2022 link spam update. This update will take about two weeks to roll out and is a global update. What Google said. Google wrote , “Our launch today, which we refer to as the December 2022 link spam update, will take about two weeks to fully roll out.

Promotion 121
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Google Tests Featured Snippets Not In Position Zero, Again

Search Engine Roundtable

Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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How Marketers are Navigating Q4: Traffic, Lead & Email Data from 150K+ Brands

Hubspot Marketing

If you're a marketer, it's likely been a very – odd – Q4! On top of racing to the finish with end-of-year reports, campaigns, and project memos, you're also in the thick of annual planning for the new year. And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work.

Branding 117
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Email Marketing For Small Businesses: A Guide To Getting Started via @sejournal, @BrianFr07823616

Search Engine Journal

When it comes to reaching new audiences, heating up cold leads or staying top of mind with existing customers, there’s nothing quite like email marketing. The post Email Marketing For Small Businesses: A Guide To Getting Started appeared first on Search Engine Journal.

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New Google Analytics 4 Landing page report

Search Engine Land

There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session. Conversions. New users. Views. Total revenue. Why we care. You can find the Landing page report in the Engagement topic in the left navigation of your dashboard.

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Google Hanukkah Decorations Are Live For 2022

Search Engine Roundtable

I've been checking for the past week, multiple times per day, and just now, Google has launched the Chanukah/Hanukkah decorations for the 2022 season. Chanukah starts this Sunday night, so I was expecting it to come soon, and it is here with a family around a table playing dreidel.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission