Hubspot Marketing
JANUARY 16, 2023
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let's dive in. Table of Contents.
Vertical Response
JANUARY 16, 2023
Reaching Baby Boomers with Email Marketing. Are you looking to reach out to Baby Boomers through email marketing? You’re in luck – email marketing is one of the most effective ways to engage this demographic. In this blog post, we’ll cover why it’s important to target Baby Boomers with your email campaigns, strategies for creating content that resonates, and best practices for getting the most out of your efforts.
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Influence & Co
JANUARY 18, 2023
Content marketing is essential.
Digital Marketer
JANUARY 16, 2023
Did you know that misaligned teams can cost businesses trillions of dollars each year? Yes, you read that right. When sales and marketing teams don’t work together cohesively, it’s sort of like having a pilot and a copilot that don’t communicate—it becomes difficult to accomplish goals and stay on the right course! Although the key to well-aligned sales and marketing teams lies in communication, that’s not the only way to keep these two departments working together.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Spiralytics
JANUARY 19, 2023
Search engine optimization (SEO) is an integral part of your marketing. It boosts your online visibility and brand awareness, among many other things. So, it’s no surprise businesses are always searching for ways to improve their SEO strategies. Adding conversational marketing to the mix is one of the less-talked-about ways to elevate your search optimization.
Jeff Bullas
JANUARY 16, 2023
Did you know that YouTube is the world’s second most visited website ? In fact, people watch over a billion hours of video on YouTube every day. Mind-blowing. But as with any popular digital platform, YouTube is crowded. Thousands and thousands of creators are trying to make a splash on the platform and get their content found. Brands, wannabe influencers, and mommy bloggers are all riding the wave of video obsession that has infected society.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JANUARY 20, 2023
OpenAI CEO Sam Altman comments on expectations for GPT-4. An overview of hints of what GPT-4 may offer. The post GPT-4 Is Coming: A Look Into The Future Of AI appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 17, 2023
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we're going to define what an advertorial is and how it can be an excellent marketing choice for you and your team. What is an advertorial? Benefits of Advertorial Marketing.
Jeff Bullas
JANUARY 18, 2023
Social media is a huge part of pretty much everyone’s life these days. For that reason brands, businesses, influencers, creators, and more are flocking to one of the hottest social media platforms to date – TikTok. Although TikTok has only been around for a couple of years it’s already hit the 1 billion monthly user mark, making it on par with Instagram in terms of monthly use.
Aspiration Marketing
JANUARY 17, 2023
There was a time when marketers tried to make sales by interrupting their customers. Old-style outbound marketing methods like radio and TV ads, telemarketing, direct mail, trade shows, and cold calls, of course, still work; if done right, they can still yield a good ROI. But outbound marketing needs more precision and finesse of pay-per-click (PPC) advertising.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JANUARY 17, 2023
ChatGPT is trending right now, but do you know how to use it? Learn the art of making prompts and harnessing the power of AI. The post From Zero To ChatGPT Hero: How To Harness The Power Of AI In Marketing appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 17, 2023
Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only are slow loading speeds a nuisance for you and your visitors, but they can also cost you significantly when it comes to SEO.
Jeff Bullas
JANUARY 19, 2023
Twitch is one of those websites that has taken the gaming world by storm. Back in the day, you didn’t have much chance of turning your gaming hobby into a full-blown money-making machine, but these days platforms like Twitch enable its users to turn their side gig into a full-time job. This means that you can literally make money from gaming online, which if this is your passion, will be a dream come true.
Aspiration Marketing
JANUARY 19, 2023
A wide variety of SEO tools are available, each with different objectives. Some tools are designed for specific tasks, such as competitive keyword research or backlink analysis, while others offer a broader range of features. Popular tools include Google Keyword Planner, SEMrush, Ahrefs, Yoast SEO, Moz, Google Search Console, and Screaming Frog. We'll take a quick look at this.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.
Hubspot Marketing
JANUARY 18, 2023
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more.
Jeff Bullas
JANUARY 17, 2023
Personalization has become a huge buzzword recently. And for good reason! Countless studies have proven the effectiveness of personalization for online stores. For example, one study found that 80% of consumers are more likely to buy from a company that provides an individually-tailored experience. In another survey, 70% of consumers say that how well a brand understands their individual needs impacts their loyalty.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors navigate the web presence of your company and find the information they need quickly and easily. Putting a well-structured design in place or improving an existing website can yield significant benefits.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Chief Martec
JANUARY 14, 2023
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be a rough year for the martech industry. Partly due to macroeconomic factors — small recession?
CopyBlogger
JANUARY 19, 2023
In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.
Search Engine Roundtable
JANUARY 17, 2023
Here is another PSA from Gary Illyes of Google. In short, if you serve a 4xx status code with your robots.txt file, then Google will ignore the rules you have specified in that file.
Aspiration Marketing
JANUARY 20, 2023
From the current crop of articles, one might get the impression that inbound marketing was set to eliminate outbound in the battle for eyeballs. We don’t think that’s an accurate assessment at all. If you look closely, you’ll see that many agencies and in-house marketing departments are adopting a hybrid approach. They’re taking the best pieces of each methodology and combining their power to improve ROI even more than either could do alone.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
JANUARY 19, 2023
AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands and even diagnose diseases. In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. This is a timely article, especially since ChatGPT went viral.
Content Marketing Institute
JANUARY 19, 2023
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
Search Engine Journal
JANUARY 20, 2023
Understand interactive content, and why it is so important, and how you can create 10 types that can improve your user experience. The post Interactive Content: 10 Types To Engage Your Audience appeared first on Search Engine Journal.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors and search engines navigate the web presence of your company, find the information they need quickly and easily, and understand what your expertise is all about. Putting a well-structured design in place or improving an existing website yields significant benefits, a better user experience in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Buffer Marketing
JANUARY 18, 2023
Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. While consistency is the most important element of growing as a creator, the tools you choose can enhance or frustrate your growth journey. These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience.
Hubspot Marketing
JANUARY 16, 2023
With so many changes coming to Twitter , many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can't say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to get their perspectives on whether they'd still use the platform going forward. Here's what we found. Will marketers keep their brand on Twitter in 2023?
Search Engine Roundtable
JANUARY 16, 2023
Just a couple of days after the December 2022 helpful content update and link spam update finished, we are now seeing another update, an unconfirmed update that seemed to have hit on Saturday, January 14th.
Aspiration Marketing
JANUARY 18, 2023
A good website structure is crucial to helping visitors and search engines navigate the web presence of your company, find the information they need quickly and easily, and understand what your expertise is all about. Putting a well-structured design in place or improving an existing website yields significant benefits, a better user experience in terms of its accessibility and user-friendliness, and for search engines, in terms of crawlability and technical aspects.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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