Neil Patel

JANUARY 8, 2021

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides.

SEO 145

SEO Branding Promotion User-Generated 145

Content Marketing Institute

JANUARY 7, 2021

Don't expect 2021 to bring relief from the merciless slide of organic content down search engine results pages. But with a little attention to these 21 SEO tips, tactics, and trends, you can protect your rankings – and even gain an edge. Continue reading → The post 21 SEO Tips, Tactics, and Trends for Website Content in 2021 appeared first on Content Marketing Institute.

SEO 145

SEO Content Marketing Marketing Marketers 145

Hubspot Marketing

JANUARY 4, 2021

Marketers are community-minded people. We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

Market Trends 145

Market Trends Transform CMO Marketing 145

Marketing Insider Group

JANUARY 5, 2021

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions.

Content Marketing 145

Content Marketing Food User-Generated Marketing 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Neil Patel

JANUARY 7, 2021

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you?

Real Estate 145

Real Estate User-Generated eBook Analytics 145

Content Marketing Institute

JANUARY 4, 2021

While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from it. Executives from Virgin, GE, and Microsoft all publish on LinkedIn. Here’s what you and your brand should know. Continue reading → The post LinkedIn for Content Marketing: 3 Things You Should Know appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing B2C Marketing Marketers 144

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Neil Patel

JANUARY 5, 2021

Google has an impressive resume of highly impactful, successful products. For instance, products like Google Search and Google Docs are used by millions around the world daily. But no business is perfect. Even the most inspired innovation can fail if the market just doesn’t get into it. That’s why, over the last few years, Google has started to cut their losses and kill products that never quite hit the mark.

Product 145

Product Management Promotion Customer 145

Content Marketing Institute

JANUARY 8, 2021

“Put the audience first” is a content marketing adage for good reason. In this Weekly Wrap, we share how Chewy and Netflix make this approach pay off – and why IKEA needs to reread the instructions. Continue reading → The post How to Get Customer-Centric Content Right (and Wrong) [The Weekly Wrap] appeared first on Content Marketing Institute.

Customer 142

Customer Content Marketing Marketing Marketers 142

Hubspot Marketing

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information. Getting this information then gives businesses the tools they need to further nurture leads and urge them down the purchasing funnel.

Customer Acquisition 139

Customer Acquisition eBook User-Generated Marketing Strategy 139

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that.

Marketing Strategy 144

Marketing Strategy Thought Leadership SEO Marketing 144

Neil Patel

JANUARY 4, 2021

Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel , so it can be a great place to build a follower base and get the word out about your products and brand. What if you could take passive interaction to the next level and actually buy and sell directly from the platform?

Product 145

Product Promotion Target Market Shoppers 145

Search Engine Journal

JANUARY 6, 2021

SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue. The post Beyond Traditional User Intent: Why & How to Go Granular via @marktraphagen appeared first on Search Engine Journal.

SEO 138

SEO Content Marketing Marketing Marketers 138

Content Marketing Institute

JANUARY 5, 2021

If content creators forget this crucial step, your content will miss the mark with your audience. Here’s an acronym to help you and your content team remember it. Continue reading → The post Want Better Content? Make Sure Your Team Knows This TRUTH appeared first on Content Marketing Institute.

Content Marketing 138

Content Marketing Marketing Marketers 138

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Branding

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Transform 134

Transform Communications Education Global Marketing 134

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. Not to mention a deep integration with your CRM which has to work flawlessly.

CRM 145

CRM Marketing Marketers Price 145

Sprout Social

JANUARY 6, 2021

If there’s one thing staying at home has revealed to us it’s that we watch a ton of video content. YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 billion by 2021. In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals.

Video Marketing 130

Video Marketing Education Marketing Marketers 130

Content Marketing Institute

JANUARY 6, 2021

We’ve all groaned about the inefficient steps or irritating workarounds in our content marketing workflow. Make this the month you leave those headaches and frustrations behind. Try these time-saving remedies today. Continue reading → The post 9 Fixes for Frustrating Content Workflow Problems appeared first on Content Marketing Institute.

Content Marketing 137

Content Marketing Marketing Marketers 137

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Journal

JANUARY 7, 2021

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here. The post Partnership Marketing: How to to Build Links & Visibility via @seo_travel appeared first on Search Engine Journal.

Marketing 115

Marketing Marketers Content Marketing 115

Neil Patel

JANUARY 6, 2021

The marketing and advertising industry is a fast-paced industry. With technology evolving rapidly, people have found it more convenient to do their shopping and other transactions online. With digital interactions overtaking in-person activities, this shift in people’s lifestyles means one thing for businesses — they need to pivot fast. Failure to do so can only lead to losing customers.

Retail 144

Retail Shoppers Non-Profit Real Estate 144

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. But it’s one thing to come up with a creative idea. It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole.

Social Media Marketing 122

Social Media Marketing Key Performance Indicator Marketing Marketers 122

Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. So for it to land in the junk folder? A little soul crushing, not gonna lie. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. #EmailMarketing spam trigger words are an email deliverability myth.

eBook 109

eBook Analytics Email Marketing Marketing 109

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

JANUARY 7, 2021

How to Optimize Your Work Performance written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Clare Kumar. In this episode of the Duct Tape Marketing Podcast , I interview Clare Kumar, she helps busy professionals optimize their performance. Clare Kumar is a media contributor on productivity, organization, and work-life integration.

Analytics 98

Analytics Place Product Customer 98

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. But regardless of how much experience you have and the results you’ve achieved in the past, you know there are always new ways to boost your performance. Social media, just the right keyword tool, Google’s Keyword Planner, honing your search term — these things can all have a big impact on your volume and your success as a content marketing pr

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Traackr

JANUARY 7, 2021

How CPG Brands Can Leverage Passion Point Influencers to Reach Male Audiences on Social Media

Branding 116

Branding 116

Litmus

JANUARY 8, 2021

It’s 2021. Finally. Finally. While we’re just as thrilled as you are that 2020 is officially over, like a lot of you, we’re looking ahead and thinking about how we can make 2021 better than what felt like the worst (and longest) year in history. That’s right, it’s time to talk about New Year’s Resolutions —all of those promises made in January… and typically forgotten by February.

eBook 102

eBook Education Email Marketing Customer 102

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JANUARY 5, 2021

How to Build a Stronger Workplace written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brandon Miller. In this episode of the Duct Tape Marketing Podcast , I interview Brandon Miller, CEO of 34 Strong, an organization that helps leaders and leadership teams build stronger workplaces. Questions I ask Brandon Miller: How do you partner with CliftonStrength by Gallup?

Communications 90

Communications Customer Marketing Marketers 90

Neil Patel

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? By performing a YouTube audit. With over 2 billion active users , YouTube is among the world’s most popular social media platforms. Roughly 73 percent of US adults have a YouTube account, which means it’s an excellent opportunity for marketers to generate new leads and promote content.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Rock Content

JANUARY 4, 2021

A marketing management strategy aims to generate results that meet the business’s objectives. Content Marketing is one strategy that helps bring these results. However, it is not just about creating good content, but also adopting some practices like understanding nofollow vs. dofollow links and knowing how to use them to your advantage. If you want to see how to use those types of links in your SEO strategy , keep reading.

User-Generated 59

User-Generated SEO Food Management 59

Zumvu

JANUARY 6, 2021

The online marketplace is highly competitive these days. All online business owners try to find a way to minimize competition by dominating the competitors and influencing the audience by increasing their online presence.

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Communications