Diggity Marketing
OCTOBER 6, 2020
Been buying contextual links from blogs, based on moz metrics (links/DA/PA etc). But regarding avoiding negative links, I’ve been using only one filter, your Theory #4: If a site has traffic, I don’t have to worry about it being a negative link. Do you think this is true? If not, why.
Neil Patel
OCTOBER 6, 2020
The terms “website accessibility” and “ADA website compliance” are increasingly being bounced around in the online business world—there’s a good chance you’ve heard of it. But many people still don’t know what, exactly, ADA website compliance means—or how it can impact a business. I’ll clear up all the confusion and give you a step-by-step guide to making sure your website is ADA compliant—and explain why it matters.
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Content Marketing Institute
OCTOBER 8, 2020
No matter what happens with content marketing budgets, one thing looks certain: Organizations will scrutinize every dollar spent in 2021. CMWorld speakers offer some advice on how to get the most from your content marketing investment. Continue reading → The post 23 Tips to Make the Most of Your Content Marketing Budget appeared first on Content Marketing Institute.
Hootsuite
OCTOBER 8, 2020
If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. If your brand is planning to use Snapchat for business , be sure to incorporate Snapchat statistics into your social media plan.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
OCTOBER 8, 2020
There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think of has been done or doesn’t fit your brand. Your content well is empty and it’s time to replenish it. The good news is that this is preventable if you set up and enforce a content ideation and development process. Ideation can be ongoing or scheduled.
Neil Patel
OCTOBER 5, 2020
The power of social media as a marketing and advertising channel is hard to deny. 42% of all Internet users use social networks to find more information about brands. Plus, 27% of UK and US users say they discovered new brands via social media ads this year. (It shared the top spot for brand discovery with TV ads). With this much potential, you need to know that you’re doing it right.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 5, 2020
The art of communication is the language of leadership. – James Humes. As a parent, I often reference the ancient wisdom of the philosopher Epictetus: We have two ears and one mouth so that we can listen twice as much as we speak. If you have kids, you know the value of reminding them to speak less, especially when they interrupt incessantly and talk themselves in circles, but the wisdom applies to all of us regardless of age.
Adobe Experience Cloud Blog
OCTOBER 8, 2020
Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. This represents a considerable financial windfall that is important to maximise by implementing automatic and sophisticated processes to achieve the objectives set for the company.
Neil Patel
OCTOBER 5, 2020
For better or worse, technology affects communication because it is a part of our everyday lives. It impacts the way we work, entertain ourselves, and stay in touch. You might see the average elementary-aged child with their head buried in a smartphone and tempted to take a gloomy outlook on what technology has done to us. But is it all bad? From a business perspective, you could argue that technology communication is beneficial.
Content Marketing Institute
OCTOBER 7, 2020
Instagram’s billion-active-user audience finds the platform easy to use. But content marketers? Not so much. Here’s your guide to the four main content channels (including the new Reels feature), how to use them successfully, and more. Continue reading → The post The Ultimate Guide to Instagram Features: Stories, Feed, IGTV, Reels appeared first on Content Marketing Institute.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Pam Didner
OCTOBER 7, 2020
Facebook. Twitter. LinkedIn. In the modern world, where 53% of the world’s population has access to digital devices and the Internet, the reach of the digital world is very important. As we know that many people play, work, and shop online, a brand needs to present itself digitally. Brands, organizations, entrepreneurs, and companies invest heavily in the digital market to make digital presence possible.
Rock Content
OCTOBER 3, 2020
Improving user experience should be the main goal of your website. There are several ways to do that, but one of the most important is to reduce server response time. This item alone can make a lot of difference to your user and, consequently, to your metrics. In fact, the longer a user has to wait to access a page, the more likely they will leave the website without even seeing its content.
Neil Patel
OCTOBER 8, 2020
If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. But distractions and urgent issues get in the way, and when you check the clock, several hours have passed. It happens all the time: you miss one deadline and end up missing more.
Diggity Marketing
OCTOBER 5, 2020
Thanks Matt for explanation, I read all the article. We have a similar problem. After we started building high quality web 2.0 content first 2 days our ranking start to go up but after that sudenly got a sharp drop. We believe that we triggered google transition algorithm and he hit us to see if we will revert the pages. What do you think, should we continue to building web 2.0’s (1 article daily on behance and and 1 on medium daily) or should we stop?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
OCTOBER 6, 2020
A customer-centric content experience is the goal. But data management issues and an impending seismic shift may thwart that. Use these approaches to bridge the chasm created when Google, Apple, and others end third-party cookies. Continue reading → The post The End of Third-Party Cookies: What Marketers Need to Know appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 7, 2020
Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of the box, remain flexible and innovate as the state of the economy and consumer landscape has consistently ebbed and flowed. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.
Neil Patel
OCTOBER 3, 2020
Did you recently find out that your conversions are low compared to the industry average? If that’s the case, then you need to hire a Conversion Rate Optimization Agency that can help you fix this issue. Today we’ll go over everything you need to be aware of before hiring the right agency for your business. First of all, you should… Know Your Goals and Desired Outcomes.
Marketing Insider Group
OCTOBER 5, 2020
Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
OCTOBER 9, 2020
This week, content marketers are talking live streams (not livestreams), research on the best practices of YouTube thumbnails, and a challenge to one of the most standard website pages. Continue reading → The post Stream a Stream, Polish Your Thumbnails, and Don’t Talk ‘Us’ [The Weekly Wrap] appeared first on Content Marketing Institute.
Sprout Social
OCTOBER 5, 2020
If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. The NBA has suspended the season. — Adrian Wojnarowski (@wojespn) March 12, 2020. That was the day the entire NBA shut down after Utah Jazz center Rudy Gobert tested positive for the coronavirus ahead of their game against Oklahoma City. It was the beginning of a four-month long hiatus, one that had fans and players alike questioning if the season would ever pick back up again.
Neil Patel
OCTOBER 3, 2020
Do you want to outrank all of your competitors on Google? Of course, you do. After all more traffic equals more followers. And more followers leads to more new customers buying your products and services. But outranking your competitors with well-optimized SEO pages is not that easy. You need to use a proven strategy that’s going to work for your specific business.
Duct Tape Marketing
OCTOBER 6, 2020
How to Improve Your PR Content Online written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Farzad Rashidi. In this episode of the Duct Tape Marketing Podcast , I interview Farzad Rashidi Co-founder of Respona, the all-in-one digital PR and link building software that combines personalization with productivity. Farzad Rashidi is also the Director of Marketing at Visme.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
OCTOBER 6, 2020
A company’s brand identity is more than just its name and logo. It represents what the company does and how it does it, and helps establish trust and credibility in the target audience. However, if the current brand identity conveys an image that it is outdated and stale, the company can lose a lot of potential business. In a world where trends are constantly evolving, and competition is on the rise, revisiting core values, offerings, and how the company would like to be perceived by the o
Hootsuite
OCTOBER 9, 2020
The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity. They’ve invented the computer algorithm, the medical syringe, the life raft, the fire escape. You get the point. It’s more than likely that you know one of these women, and that in more ways than one, she’s changed your life.
Neil Patel
OCTOBER 5, 2020
As website traffic is the number of people who visit your site, it forms your website’s foundation. Without traffic, no one reads, clicks, signs up, or buys. Sure, you might check your traffic daily, but do you know what to look for? Or how to check the website traffic of your competitors? Let’s explore the whys and hows of monitoring—and improving—your traffic, as well as how to check website traffic from some of the sites you’re competing against in search results.
Duct Tape Marketing
OCTOBER 7, 2020
How to Be a Better You written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brant Menswar. In this episode of the Duct Tape Marketing Podcast , I interview Brant Menswar, one of the country’s top motivational speakers, a critically acclaimed author, award-winning musician, podcast host, and the CEO and founder of Rock Star Impact, a boutique agency that teaches people and organizations how to cultivate values-based leadership. .
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Rock Content
OCTOBER 7, 2020
Those who do not invest time and resources in good planning always end up being forced to find time and money to do it all over again. This is a common saying in Marketing that probably applies to the most different contexts, including the development of websites, blogs , and digital profiles. In practical terms, a website wireframe is an illustration that condenses and organizes the main elements that we intend to add to a website.
illumin
OCTOBER 9, 2020
How does illumin work? For years, marketers plan consumer journeys in stages that enter black box advertising platforms, essentially shredding the entire plan. With illumin, all this changes. illumin is Advertising Automation technology that allows advertisers to see the entire process to plan and activate omnichannel campaigns and see results on the same platform. illumin […].
Neil Patel
OCTOBER 4, 2020
In our modern digitally enhanced world, data and information underpin all of our activities. But are you making your data work for you, or is it something that you are yet to take full advantage of? For many business owners and marketers, analyzing and deploying data can be an intimidating prospect. For that reason, analytics agencies have emerged, whose aim is to help businesses leverage their data for better decision making and improved outcomes.
Litmus
OCTOBER 8, 2020
You have your Litmus account, and you’re now able to create better emails faster than ever… but your team is distributed around the world or even in different time zones, making communication difficult. Because things move quickly for you and your team, sometimes even the best platforms can get unorganized and hard to sift through. In our latest Litmus Learning session, we discussed ways to keep your Litmus account organized—no matter how big your team is or how many people you onboard.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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