Hubspot Marketing
OCTOBER 16, 2018
Instagram is an undeniably powerful marketing tool, but with over 25 million businesses on the platform today, it's critical you take the time to create well-designed and thoughtful Instagram posts to stand out. You'll need to apply a strategic design plan to your business's Instagram to attract a loyal following and find success on the app, long-term.
Adobe Experience Cloud Blog
OCTOBER 15, 2018
The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take action to engage them with those stories. This new era of marketing is all about storytelling and curating customer-centric content.
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Sprout Social
OCTOBER 18, 2018
Social media is officially part of the business environment. Your customers expect you to be active online and available to answer any questions they have and your employees are already visiting social channels on a daily basis. 47% of employees now use social networks to connect with customers. This is a number that’s consistently growing thanks to trends like omnichannel customer service and employee advocacy.
Marketing Insider Group
OCTOBER 18, 2018
Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
OCTOBER 15, 2018
As a hiring manager, you probably ask similar questions to most of your candidates -- "What's the greatest challenge you've overcome? What interests you in our company?". Most of these questions are standard and evoke similarly typical responses. In fact, if a candidate has plenty of experience interviewing, she can probably answer without much thought.
Adobe Experience Cloud Blog
OCTOBER 18, 2018
Here’s the truth: All marketers think their creative is “good” until it is tested. Ultimately, consumers will tell you how effective your creative is, and that realization can be harsh. Some marketers might lean on a flashy web page to reel in consumers’ interest. However, standing out only scratches the surface—what you do next with that attention can make or break your campaign.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
OCTOBER 15, 2018
One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]. The post Why B2B Marketers Should Shift to a Conversational Voice and How To Do It appeared first on Marketing Insider Group.
Hubspot Marketing
OCTOBER 19, 2018
In 2017, there were 3.7 billion email users across the globe. That number is expected to reach 4.3 billion by 2022. With half of the world’s population on email, and the ability to reach people at any time of day, email marketing remains a crucial technique to build a customer base. So how do you attract people to your email list? There are a few important steps, but it all starts with an email sign up forms.
Adobe Experience Cloud Blog
OCTOBER 19, 2018
The most critical part of cross-functional teams simultaneously executing on small and large projects is the right process. Proper setup and management include four key areas: team, time, tools, and process. Earlier in this blog series, we talked about the basics in building a website and how to turn your wishes into an actual plan. In this blog, I’ll cover the four key areas you should focus on to set your project and team up for success: team, time, tools, and process.
Sprout Social
OCTOBER 16, 2018
Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. View this post on Instagram. Sunday plans: getting our skin together 🤗 You’re staring at @DrunkElephant 👀 💖 #OddlySatisfying.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
OCTOBER 15, 2018
Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way.
Marketing Insider Group
OCTOBER 17, 2018
Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […].
Hubspot Marketing
OCTOBER 18, 2018
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat. This stress intensifies even more when you’re lost and you actually have to be somewhere, which is similar to how website visitors feel when they land on a jumbled website.
Sprout Social
OCTOBER 15, 2018
One way that brands can overcome this content distribution problem is through advocacy. This means leveraging the networks of individuals who like you and are invested in your continued success. Advocacy can take on many forms. When many people hear advocacy, they tend to think major influencers: celebrities and individuals with large social followings.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
OCTOBER 18, 2018
Every day content programs aimed at consumers, kids, influencers, specialists and business people launch. And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages.
Marketing Insider Group
OCTOBER 16, 2018
If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. The post How Well is Your Content Performing?
Traackr
OCTOBER 17, 2018
Learn how Influencer marketing has become a mainstream marketing channel and its growth at Microsoft has increased rapidly.
Sprout Social
OCTOBER 15, 2018
It can be challenging to be one of only a few people at an organization with a specific skill set, but Marie says there is nothing she’d rather do than play with data puzzles all day. Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
OCTOBER 19, 2018
“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes, just around 4. Nine of us had been casually shooting and Muscles McGee made it a perfect 10.
Marketing Insider Group
OCTOBER 16, 2018
Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]. The post Are You Using Influencers To Market Your Next Event?
Litmus
OCTOBER 15, 2018
When it comes to email workflows, each team is unique—and so are the tools that help teams get their emails out the door. Marketers can choose between hundreds of email service providers (ESPs) and dozens of code editors, localhosts, and task runners—and our research shows that many teams even use multiple of each of these tools. No matter which tools your team uses, we want to make sure that you can utilize Litmus to improve your campaigns.
Traackr
OCTOBER 18, 2018
For the second time, Traackr has teamed up with Brian Solis to evaluate the current state of IM and to predict the strategic evolution of the practice.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
OCTOBER 17, 2018
Focus on Existing Assets to Generate Better Marketing Results written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Louis Gudema. Podcast Transcript. My guest this week on the Duct Tape Marketing Podcast is Louis Gudema. He is the founder and president of Revenue & Associates and the author of the book Bullseye Marketing: How to Grow Your Business Faster.
Marketing Insider Group
OCTOBER 17, 2018
How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […].
Moz
OCTOBER 15, 2018
Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub ! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bi
illumin
OCTOBER 18, 2018
This year marked the 15th year of Advertising Week New York and it was certainly a momentous year as it was the first time everything was under one roof! The AMC Loews Cinema on the Upper West Side turned into a mecca for advertisers, agencies, creatives, tech gurus, publishers and more with 380+ seminars and over 98,000 attendees. We thought this was a brilliant location as the attendees were able to easily get from session to session, and what a fantastic use of the cinema!
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Duct Tape Marketing
OCTOBER 13, 2018
Weekend Favs October 13 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Marketing Insider Group
OCTOBER 15, 2018
We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]. The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group.
Adobe Experience Cloud Blog
OCTOBER 16, 2018
Maybe it’s because my drink of choice is a rum and diet. Maybe it’s because I was in Sydney to keynote a conference on marketing. But as the train pulled into the station in Australia’s Blue Mountains region, I immediately noticed an ad for Coca-Cola Zero. The headline read “Tastes a lot like Coke. No joke.”. Five simple, single-syllable words. But together, they create a powerful marketing message.
Content Marketing Institute
OCTOBER 17, 2018
? ? Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. Don’t fall into the conversion complacency trap. How do you improve your conversion rates month after month? Do these 11 tasks regularly to keep upping the ante because even if your conversion rate outperforms every competitor you still want better numbers. 1.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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