Adobe Experience Cloud Blog

OCTOBER 18, 2017

Many marketers understand the power of implementing automated drip campaigns to turn leads into customers by moving them through the sales cycle. Truly successful marketers know the best bang for your marketing buck comes from using drip campaigns to nurture existing customers. Why? Smart marketers know that it’s easier and more cost effective to sell to existing customers than it is to cultivate new leads.

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Hubspot Marketing

OCTOBER 19, 2017

Hi. I'm Nick, and I'm new to the HubSpot Marketing Blog. But I'm not new to HubSpot. I've been working at HubSpot for over a year now, and in that time, I've created more than 50 videos for HubSpot's Facebook page. And over the last year, we've grown our organic Facebook video views by nearly 250%. We used a lot of different content creation strategies to change our approach to Facebook videos, and knowing specifically what to track -- and why -- was a critical part of measuring our success and

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Traackr

OCTOBER 18, 2017

In response to Harvard Business Review’s The Trouble with CMOs, Traackr’s CEO divulges five attributes companies should seek in a long-lasting CMO.

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Content Marketing Institute

OCTOBER 15, 2017

How do you identify an effective space in the content arena for your brand? Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. It is based on the hero’s journey – a model commonly used in storytelling to attract and retain the attention of the audience throughout a narrative.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 20, 2017

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it.

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Marketing Insider Group

OCTOBER 16, 2017

Purpose-driven brands such as Google, 3M and Chobani are all in on a little marketing secret. The best way to make money is to not prioritize profits. This is because the only way to become successful – and to sustain that success – is to have something that is unaffected by external forces as the foundation of […]. The post Putting Purpose Over Profit: Marketing Lessons from Purpose-Driven Brands appeared first on Marketing Insider Group.

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Content Marketing Institute

OCTOBER 16, 2017

Using vanity metrics to measure the performance of content campaigns on social media is perhaps one of the simplest things to do in marketing, but also one of the most difficult. It’s simple because vanity metrics are easy to obtain in large numbers – all platforms supply them; it’s difficult because they are often ambiguous when it comes to reporting a return on investment (ROI) or value to a business.

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Adobe Experience Cloud Blog

OCTOBER 17, 2017

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge th

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Marketing Insider Group

OCTOBER 18, 2017

Back in 2002, PayPal, a money transfer service established 4 years before, was acquired by eBay for $1.5 billion. It’s clear that this innovative concept had a great future at the dawn of the digital revolution, and the price showed its tremendous potential. What we’re talking about here is brand value, and PayPal’s value could […]. The post 3 Best Strategies for Strengthening Brand Equity appeared first on Marketing Insider Group.

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Branding Price Brand Management Marketing 73

Rock Content

OCTOBER 19, 2017

There used to be a time when I didn’t fully understand what Project Managers actually did within content projects! Your job is to tell others to stay on track, right? I’m a Project Manager in the dad part of my life, I guess. Seriously, though, having worked with some fantastic Project Managers throughout my career in content marketing and technology, I now know their importance to, really, all content marketing projects – large or small.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

OCTOBER 19, 2017

Do your company’s pre- and post-sales content teams coordinate their efforts, reaping all the benefits that can come of doing so? Or do the teams work on their own without much communication, maybe without even knowing each other’s names? I’d guess that you’re nodding at the second question. It’s rare that I hear of these teams working together. When I do, as happened at the Intelligent Content Conference, my technical writer’s heart goes pitter-pat.

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Customer Journey Whitepaper Transform Communications 94

Duct Tape Marketing

OCTOBER 20, 2017

10 Offline Marketing Tips to Boost Your Online Brand written by Guest Post read more at Duct Tape Marketing. Just because the world wide web has become a place where brands get a chance at massive growth doesn’t mean offline strategies no longer work. In fact, learning how to effectively market your business to regular passersby or people not hooked to their mobile devices helps you maximize your efforts.

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Branding Marketing Marketers Advertising 69

Marketing Insider Group

OCTOBER 18, 2017

Last week, Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America. Content marketing is a key component of any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution […].

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Content Marketing Marketing Marketers Customer 72

Zumvu

OCTOBER 16, 2017

If you are looking for an affordable way to get your new business online, whether that be for a yoga store or selling homemade gifts, you will be able to set up your online shop with ease by taking advantage of WordPress and WooCommerce.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

OCTOBER 17, 2017

Half the battle is won. You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Not a simple problem. Why? Is there really that much competition for top talent ? Yes. In a survey from The Creative Group, creative and marketing professionals with hiring authority named “content creation and content marketing” as one of the top three

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Rock Content

OCTOBER 16, 2017

Culture is what makes an organization unique – the character, personality, and sum of its values, traditions, beliefs, interactions, behaviors, and attitudes. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey. This is where you’ll also get insight into what to expect from the day-to-day Scribbler life and advice on how to be successful during the recruitment process.

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Marketing Insider Group

OCTOBER 17, 2017

Inbound gets results. 68 percent of inbound marketers believe their organization’s strategy is effective. On the other hand, more than half of outbound-heavy marketers feel their strategy isn’t working. Still, about one-third of those who use inbound are not getting the full impact they want. This could be because there are so many potential mistakes marketers can […].

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Duct Tape Marketing

OCTOBER 17, 2017

How to Become Known In Your Field written by John Jantsch read more at Duct Tape Marketing. Now, let me start off by saying, when I say “known,” I don’t mean “famous.” This post is not about turning you into the next overnight YouTube sensation or getting your Instagram followers to one million. This post is about truly becoming known as an influencer in your field, and while Instagram and YouTube can certainly be a part of that process, there so much more to it.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

OCTOBER 19, 2017

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers.

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Thought Leadership Marketing Marketers Communications 268

Content Marketing Institute

OCTOBER 18, 2017

Have you been attracted to headlines like these? 50 Tips to Help You Get 50,000 Email Subscribers for Your List. 20 Ridiculously Easy Ways to Get More Email Subscribers. How to Build an Email Marketing List as Quickly as Possible. 10 Irresistible Incentives That Will Grow Your Email List—Fast. Of course you have, and I understand why: For us content marketers, eyeballs are everything.

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Entertainment Education Content Marketing Product 109

Marketing Insider Group

OCTOBER 20, 2017

For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these milestones in marketing […].

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Transform Advertising Advertisers Branding 57

Duct Tape Marketing

OCTOBER 19, 2017

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. If you can measure it, you can improve it – Peter Drucker. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. When you know which campaign performs well, you can improve your lead generation tactics and get more qualified leads.

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User-Generated eBook Analytics CRM 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 16, 2017

It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in. Even if they are interested, they often miss important communications simply because there is so much noise out there. So, how can you combat the crowded marketplace and actually get the attention of your audience? In this blog, I’ll cover how to use mobile marketing and email marketing to connect with customers in meaningful ways.

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Marketing Marketers Retail Thought Leadership 134

Content Marketing Institute

OCTOBER 14, 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders spurts of success. In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting.

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Marketing Insider Group

OCTOBER 16, 2017

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing?

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Marketing Marketers 57

Duct Tape Marketing

OCTOBER 14, 2017

Weekend Favs October 14 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

OCTOBER 19, 2017

This is an excerpt from my weekly Unthinkable newsletter, which explores intuition at work. Sick of average results and commodity content? Get weekly ideas and stories about conventional thinking and the people who dare to question it. Subscribe here. “Yeah but how do we KNOW?” That was a question I asked my boss a couple years ago — or, actually, Read More.

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Marketing Marketers Content Marketing 53

Marketing Insider Group

OCTOBER 17, 2017

Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […].

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Marketing Marketers Content Marketing 44

Duct Tape Marketing

OCTOBER 19, 2017

Transcript of The Importance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You may never want to become an SEO consultant and expert, but I’m here to tell you, search engine optimization is such an important part of marketing and important part of growing your business today that you better at least know enough to know how to buy it.

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Duct Tape Marketing

OCTOBER 18, 2017

Transcript of Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: You wanted to know how to be a better marketer? Just ask. Ask who? Ask your customers. Ask the market. Find out what people actually want. Find out what their challenges are.

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Communications