Adobe Experience Cloud Blog

JULY 10, 2018

Artificial intelligence (AI) is an incredible innovation that promises a new scale of human endeavor in both business and personal contexts. Most people do not, and cannot, even begin to understand the technology beyond the abstract idealism of AI innovators or the alarming possibilities raised by opponents. One thing can be said for sure: it is a completely revolutionary technology that will change the way the world operates from the ground up.

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Content Marketing Institute

JULY 9, 2018

Many brands recognize the critical need for strategic thought leadership content to sit alongside product- and purpose-oriented messaging – content that establishes the brand as an authority in a specialized field or a line of business and deeply engages decision-makers. However, a gap exists between what brands are doing and what they need to do to achieve authority status, cut through the clutter, and better define their space or special sauce.

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Marketing Insider Group

JULY 10, 2018

You know how powerful content marketing is for brand awareness, lead nurturing, and building lasting relationships with your customers. So do the 91 percent of B2B marketers who are using content marketing today. But, chances are, your organization’s executive team isn’t as excited about your content marketing efforts as you are. While content marketing budgets have been […].

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Duct Tape Marketing

JULY 10, 2018

Content Tips to Help Your Professional Services Business Stand Out written by John Jantsch read more at Duct Tape Marketing. Professional services cover a wide variety of industry, from law to accounting, and beyond. What makes these businesses unique is that they don’t offer tangible products to their customers, but rather, knowledge-based services instead.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 9, 2018

Recently, Steve Lucas sat down with me to discuss his career path and the MarTech space. Prior to Marketo’s IPO and eventual sale to Vista Equity Partners for $1.79Bn, they raised over $100m in VC funding from the likes of Battery Ventures, IVP, Mayfield, and Lead Edge Capital. As for Steve, prior to joining Marketo, he served in many leadership positions at SAP, Salesforce, Microsoft, BusinessObjects, and Crystal Decisions.

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Content Marketing Institute

JULY 11, 2018

If you want to significantly disrupt consumer shopping patterns, it doesn’t hurt to invent a sales holiday. That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

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Duct Tape Marketing

JULY 12, 2018

How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warner. Podcast Transcript. My guest for this week’s episode of the Duct Tape Marketing Podcast is Andrew Warner, founder of Mixergy , a program that interviews experts to help you grow your business. He and I discuss his new initiative, Bot Academy , and what your business needs to know about bots today.

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Adobe Experience Cloud Blog

JULY 13, 2018

I read a quote once about fearlessness that said, “F-E-A-R has two meanings: ‘Forget Everything and Run’ or ‘Face Everything and Rise.’ The choice is yours.” Since leaving Marketing Nation Summit, where we were given all the building blocks we need to be Fearless Marketers , it has been our mission to remember what we learned and take it to heart as the year marches on.

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Zumvu

JULY 11, 2018

Instagram is one of the most used social media platforms by companies, bloggers, or any individual. This modern channel of promotion will not only increase your popularity, but also increase the sales volume of your products.

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Marketing Insider Group

JULY 12, 2018

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JULY 7, 2018

Weekend Favs July 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Adobe Experience Cloud Blog

JULY 11, 2018

We have come to an advanced leg in our internet science journey. We can no longer think of the internet as a glorified encyclopedia. Enter the virtual assistant with its interpersonal secretary skills. Now, we have a machine that functions with human intent. In light of this, our search engine optimization (SEO) must reflect far more than keywords.

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Zumvu

JULY 9, 2018

Pinterest is renowned for improving your online presence dramatically. Survey suggests that 87 percent of the Pinterest followers purchase products from your company.

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Marketing Insider Group

JULY 11, 2018

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]. The post Your Marketing Campaign Is Dead. Why Isn’t It Working? appeared first on Marketing Insider Group.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Branding

illumin

JULY 9, 2018

At AcuityAds , we pride ourselves on being at the forefront of the digital advertising industry. This isn’t just because of our cutting edge technology solutions and insightful data, it is also because of our interest in learning about the real challenges and priorities of our clients, in an effort to provide them with the best tools and strategies to achieve their goals.

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Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. You may be wondering where to start or how to enhance your data-driven marketing efforts. Here are five trends and how to take advantage of them to move to the front of the pack: 1.

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Zumvu

JULY 9, 2018

Pinterest is renowned for improving your online presence dramatically. Survey suggests that 87 percent of the Pinterest followers purchase products from your company.

Product 52

Product 52

Marketing Insider Group

JULY 13, 2018

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task. Too many executives misunderstand marketing, or worse, don’t care about it. Which leads them to do one of two things – […]. The post Weekend Reading: “Shift” by Sean M.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. What should you do when your favorite social media platform decides it will deliver content differently?

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Adobe Experience Cloud Blog

JULY 12, 2018

Marketing and sales team are active players in the blame game. While the sales team thinks the marketing team shared only contacts (read, unqualified leads), the marketing team blames the sales team for not being able to convert all the excellent qualified leads they hand off. Sound familiar? According to MarketingSherpa, 61% of B2B marketers send all of their leads to sales even though only 27% are actually qualified.

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Hubspot Marketing

JULY 13, 2018

Are you a non-native English speaker who needs to regularly write emails to your international colleagues? It can be a challenge to write effective, conversational emails when English isn't your first language, but this article will provide some helpful tips to help you improve the overall quality of your emails and sound more like a native English speaker.

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Marketing Insider Group

JULY 9, 2018

There are pretty much an unlimited number of factors that can impact the success or failure of an Agile marketing rollout. Organizational culture, team structure, strategic priorities, and tool selection are all on the short list of things can totally derail a group’s efforts to go Agile. But if we zoom in a little and […]. The post Meet the Marketing Owner, Agile Marketing’s Make or Break Role appeared first on Marketing Insider Group.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Without an effective and repeatable process for promoting blog posts and maximizing their visibility, all the hard work spent creating them can easily go to waste.

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Promotion Copywriting Social Media Marketing SEO 102

Duct Tape Marketing

JULY 12, 2018

Transcript of How Chat Bots Can Help You Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Stuff like payroll and benefits are hard. That’s why I switched to Gusto. And to help support the show, Gusto is offering our listeners an exclusive limited time deal. You sign up for their payroll service today, you’ll get three months free once you earn your first payroll.

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Hubspot Marketing

JULY 10, 2018

Lead generation for B2B is not about chasing a “secret method” that results in a ton of leads. Instead, building the best lead generation strategy for your business is more about understanding tried-and-tested channels, and finding the most effective combination of tactics for your unique goals. A disciplined B2B marketer should understand the different dynamics, budgets, and expectations typical of each lead generation channel.

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Marketing Insider Group

JULY 11, 2018

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics […].

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

JULY 9, 2018

There have never been more avenues available for marketing than there are these days—TV, radio, billboards, website ads, social media, and so on. But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing.

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Content Marketing Institute

JULY 12, 2018

Quick: Think of some purpose-driven brands. I’ll wait. I’ll bet a bunch of you thought of Patagonia. The outdoor clothing and gear seller started by rock climber and adventurer Yvon Chouinard in 1973 weaves environmental activism into the very fabric – and even the bylaws – of the company. You probably read about Patagonia’s “ Don’t Buy This Jacket ” ad that ran in The New York Times on Black Friday 2011.

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