Sat.Oct 01, 2022 - Fri.Oct 07, 2022

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7 Best Content Marketing Platforms For An Effective Strategy via @sejournal, @gwthhackguides

Search Engine Journal

Scale your content to new heights by investing in a great content marketing platform. Here are our top picks. The post 7 Best Content Marketing Platforms For An Effective Strategy appeared first on Search Engine Journal.

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How To Battle Imposter Syndrome on Your Content Marketing Team

Content Marketing Institute

Imposter syndrome affects as many as eight in 10 people. Given that, your content marketing team most likely feels its impact. Here’s how to recognize it, overcome it, and mitigate its impact on your organization.

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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

Content Marketing Institute

Over 1,000 content marketers reveal their salaries, career paths, working conditions, and more. Find out what they had to say in CMI’s Content Marketing Careers & Salary: 2023 Outlook.

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How We Tripled Our Conversion Rate With A/B Testing of CTAs

Aspiration Marketing

“Turn your website into your best sales agent.” “Your website needs to generate leads.” “You need to engage your visitors and nurture them into prospects”…. Today’s demands on a website and a digital marketing team are no small expectations to deliver against. Let’s look into some learnings, tips and tricks we’ve run into when setting this up. This article looks at a key component in the engagement process, Calls-To-Action, CTAs.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure. To pave the road to corporate success, every company needs a solid, actionable marketing plan.

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10 Social Media Mistakes So You Don’t Have To

Calvyn Lee Blog

Up your game on social media by avoiding these mistakes that social media messaging platform Buffer made and has since corrected: “Focusing on quantity over quality” Consider reducing the frequency of your posts, so you share only the best content. Cutting its number of posts from four or five per day to one or two tripled Buffer’s engagement and reach on Facebook.

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Leadership Spotlight on Marketing: Meet Claudia Ghe?a

Aspiration Marketing

In this edition of our Leadership Spotlight series, we had a Q&A with Claudia Ghe?a about her role in People Operations at our marketing agency.

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Google Advice On When Copy Sites Outrank Your Original Content

Search Engine Roundtable

Danny Sullivan from Google provided some advice and took some feedback on a specific example of when an original piece of research from a website was being outranked by a site copying its information.

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Should brands be using AI copywriting in the age of the Helpful Content Update?

Econsultancy

Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it might be “ too dangerous to release to the public”, AI copywriting tools have become vastly more available and accessible. Google “AI copywriting tool” and you’ll find close to a dozen listings (including paid listings) for different AI content writing tools.

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Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action

CopyBlogger

If your goal is to get someone to keep reading your blog post, think back to the last time you. Continue Reading. The post Want Someone to Keep Reading Your Blog Post? Get Readers Glued to the Screen with These 3 Types of Action appeared first on Copyblogger.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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WordPress Gutenberg 14.2 Offers Better User Experience via @sejournal, @martinibuster

Search Engine Journal

Newly released Gutenberg 14.2 features numerous improvements that make editing on WordPress a smoother experience. The post WordPress Gutenberg 14.2 Offers Better User Experience appeared first on Search Engine Journal.

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Google: Anything That Talks About Link Juice Should Be Ignored

Search Engine Roundtable

Google's John Mueller said it again, he said on Twitter "anything that talks about "link juice" should be ignored." Instead, he said you should "go and make awesome websites with content that's useful and inspirational to real people.

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16 TikTok Advertising Stats to Know Before You Invest

Hubspot Marketing

While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re looking to learn more about the state of advertising on TikTok, this post will go over critical stats to know.

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3 Ways Artificial Intelligence Can Help Your Content Marketing Processes

Content Marketing Institute

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 SEO Experts Share Key Actions To Raise Client Satisfaction via @sejournal, @seomonitor

Search Engine Journal

Learn how to show that SEO is a necessary investment with the best strategic actions to keep clients and stakeholders happy and prove SEO ROI. The post 4 SEO Experts Share Key Actions To Raise Client Satisfaction appeared first on Search Engine Journal.

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Wild Google Ranking Swings With Google Algorithm Updates

Search Engine Roundtable

With all these different Google search ranking algorithm updates over the past several weeks, it has been a very busy time for SEOs. While most sites probably don't see huge swings. Glenn Gabe documented a site that didn't just see one big ranking change but several!

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How to Write a LinkedIn Recommendation in 2020 [Quick Tip]

Hubspot Marketing

When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most people get stuck. You might not know how to start or what to say. But with some simple templates and tips, you’ll be writing stellar testimonials on LinkedIn for your favorite people.

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Why Salespeople’s LinkedIn Profiles Don’t Sell

David Meerman Scott

When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Seven small observations on marketing right now

Businesses Grow

Today I bring you a few small observations on marketing that are a little too small for a full post. Let’s start with a toilet. I was in a hotel in Madrid last month and this was on top of the toilet in my room: I was haunted by this for two days. Why would somebody sign the top of the toilet? Who is this person? Did they make the thing? Is this a toilet influencer?

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Google Testing Things To Know On Right Search Panel

Search Engine Roundtable

Google is testing the placement of the Things To Know section on the right-side panel. Typically, you find these within the main search results in the middle portion of the search results.

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24 Mind-Blowing Creator Economy Stats That Marketers Can Learn From

Hubspot Marketing

Having found success on TikTok , Thomas Petrou co-founded The Hype House , a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a name for themselves in the creator economy — a relatively new concept but, as anyone can become a content creator, the potential for significant growth is clear.

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How to create a social media viral video

Sprout Social

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience

CopyBlogger

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. Continue Reading. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger.

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Google: Page Speed Issues Wouldn't Lead To Your Site Being Removed From Google Search

Search Engine Roundtable

Google's John Mueller said that your site or page would not be removed from the Google Search results over page speed issues. He was asked about this on Twitter and said no, page speed won't lead to your site on the basis of page speed.

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15 Best Motivational Podcasts You Need to Hear

Hubspot Marketing

We've all had days when we've needed a little extra motivation, but when you're always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I've put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom. Best Motivation Podcasts. Too Smart for This.

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How to Make Your Blog Part of Your Search-Driven Sales Funnel

Internet Marketing Ninjas

The majority of business sites have blogs that are updated on a semi-regular basis. But very few of those blogs have a well-defined buying journey a reader could take should they land on a blog post with a buying intent. In most cases, blogs have very little planning behind them. Businesses have blogs because they have heard they should regularly updated content being published on their sites.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Want To Generate More Demand? Follow These 4 Content Tips [Examples]

Content Marketing Institute

When demand-gen campaigns don’t perform, your educational content could be the problem. Follow these four tips to attract more consumers, help them take action, and drive more productive and satisfying results.

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Google Search: When A Brand Becomes More Popular Than The Meaning Of The Word

Search Engine Roundtable

There are some brands that have generic names that have become more popular than the actual meaning of the word. In those cases, Google Search may rank or show information about the brand over the meaning of the word.

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Customized insights: Getting started with Google Analytics 4

Martech

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. There are links to all the parts at the end of this post.

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How to use LinkedIn creator mode effectively

Sprout Social

If you’re looking to step up your content marketing and reach on LinkedIn, then creator mode may be the solution you’re looking for. Simply put, this relatively new feature from LinkedIn gives individuals a boosted platform to share their content. So if you’re looking for ways to improve your LinkedIn marketing strategy , read on to learn how to use LinkedIn creator mode for your brand.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission