Sat.Apr 23, 2022 - Fri.Apr 29, 2022

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The Tree Top Walk Sungai Sedim

Calvyn Lee Blog

I was visiting The Tree Top Walk, A Sungai Sedim attraction at 10+ year ago together with a bunch of friends; Old time, we are fans of DLSR’s camera and we every week end been here and there taking photo. I miss the old time. (Above photo taken during 2009). The Tree Top Walk, Sungai Sedim. Recently I recall this old place, located at Kulim, Kedah.

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How to Write a Great Email Signature [+ Professional Examples]

Hubspot Marketing

Around the globe, more than 300 emails are sent and received each day , on average. That's 300 opportunities to market yourself and your business in those individual emails you send. A lot of people treat their email signatures like an afterthought, which is a big missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more — either about you, about your business, or about something yo

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Attn Elon Musk: The Right to Free Speech Does Not Mean a Right of AI Algorithm Amplification

David Meerman Scott

Elon Musk is reportedly in advanced talks to buy Twitter. Unfortunately, his vision of an unfettered town square with few restrictions on what people can say is an impossible utopia. Social networks ceased being free speech platforms a decade ago when they moved from reverse chronological display (newest post at the top) to one showing content to users driven by AI algorithms.

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How AI Will Power the Future of Successful Content Marketing

Content Marketing Institute

Content marketing is on the verge of a tech-enhanced revolution. Learn how businesses can pair the benefits of human creativity with AI efficiency to create better content with less time and effort.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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I am using LiveWebinar

Calvyn Lee Blog

Webinar software is very important for a trainer like me since this COVID-19 pandemic. Old time as a trainer, we mostly conduct physical a.k.a face-to-face training session, and we seldom or I can say never have a request on online training prior to the pandemic. Since the pandemic onward, 70% of my training request are conducting online, and foresee that this will be the culture for the next 5 years, so webinar tools become the tool a.k.a weapon for an educator like myself.

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SEO Glossary: 100+ Essential SEO Terms Marketers Should Know in 2022

Hubspot Marketing

Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. This is a list of the most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | W | X |. 40 S

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Are NFTs Something Content Marketers Should Care About?

Content Marketing Institute

Brands like Gap, Coca-Cola, and Reebok have made splashy forays into NFTs. But before you mint an NFT, take a step back to learn what they are and how to know if they’re a good fit for your company.

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How to Build Trust in Relationships with Content Marketing

CopyBlogger

You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content. Continue Reading. The post How to Build Trust in Relationships with Content Marketing appeared first on Copyblogger.

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It's Gone: The Google Search Console URL Parameter Tool Is Now Offline

Search Engine Roundtable

As expected, the Google Search Console URL Parameter Tool is no longer available. If you try to access it for a specific property, you get a message that reads "this report is no longer available here." It links you to the announcement that the tool was being decommissioned today.

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25 Free or Cheap Ways to Build an Email List from Scratch

AWeber

Building an engaged audience is one of the best marketing strategies around. And email is one of the most effective channels. But what's the best way to get started? How do you grow an email list without an existing audience to market to? If you’re starting from scratch — or are looking to boost your list growth — we’ve got a slew of list building ideas for you.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The HubSpot Blog's Instagram Shopping Report: Data from 500+ Instagram Marketers

Hubspot Marketing

In 2022, it's clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it's even evolving into a shopping platform that fuses e-commerce and social media together. And, our recent survey of 580 Instagram marketers found that using the app’s shopping tools enables the highest ROI of any Instagram strategy.

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7 Questions Every Writer Should Ask To Craft an Effective Lead

Content Marketing Institute

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.

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Google AdWords API Shutting Down Tomorrow, April 27th

Search Engine Roundtable

The time has come for the Google AdWords API to officially shutdown tomorrow, April 27th. Google warned us this would happen over a year ago and now the day has come where the legacy Google AdWords API will sunset and be fully replaced by the Google Ads API.

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6 Instagram Story Ideas for Your Next Post

Buffer Marketing

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regu

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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YouTube Shorts Hits 30 Billion Views Per Day via @sejournal, @MattGSouthern

Search Engine Journal

Views of YouTube Shorts videos hit 30 billion per day in the first quarter of 2022, which is up four times from Q1 2021. The post YouTube Shorts Hits 30 Billion Views Per Day appeared first on Search Engine Journal.

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How artificial intelligence impacts B2C marketing

Quikly

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

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Google Maps Asking Local Guides To Update Old Reviews

Search Engine Roundtable

It seems that the Google Maps team is asking some Google Local Guides to update older reviews they have left in the past. Tricia Clements posted a screenshot on Twitter of the Google Maps request.

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Master the art of agile research to iterate, innovate and grow

Martech

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Where Are These Viral Social Media Platforms Now?

Hubspot Marketing

From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up with these trends can be difficult but necessary in building and maintaining a strong audience. Over the years, we’ve kept you up-to-date about the social media platforms you should care about.

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Yet Another Reason Not To Build Your Content Home on Rented Land [Rose-Colored Glasses]

Content Marketing Institute

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program.

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Google Business Profile Adds Products Performance Metrics

Search Engine Roundtable

Google has added a section to the Google Business Profile Performance Metrics (formerly Google My Business Insights) for products. This section shows you how your products performed in Google Maps and local search. It shows you how many people viewed your products and what your top products are.

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Irrelevant marketing has consumers turning off brands

Martech

Getting personalization wrong drives away customers, according to a new report. Nearly half of all U.S. consumers said they were targeted with irrelevant marketing in the past six months, according to the report, The Emotional Shipping Experience, from Parcellabs (Parcellabs primarily offers services designed to enhance the post-purchase experience).

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Local B2B SEO: The Complete Guide For Local Businesses via @sejournal, @JRiddall

Search Engine Journal

Establish a loyal audience and outrank the competition. Read on to follow best SEO practices unique to local B2Bs. The post Local B2B SEO: The Complete Guide For Local Businesses appeared first on Search Engine Journal.

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Martech is consolidating, but what will the 2022 landscape reveal?

Chief Martec

Next Tuesday, May 3 — Martech Day ! — we’ll release the 2022 marketing technology landscape, along with a State of Martech report. You can be one of the first to see it and learn about the major trends it reveals by joining Frans Riemersma and me for a live webinar at 11am Eastern. You can register for free here. You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition.

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Google Local Business Listing Deals Tab

Search Engine Roundtable

Google is showing a "deals" tab on some local business listings. I am not sure if this is new or not, I know I covered deal labels in the local business listings but I am not sure if I saw a tab devoted to just deals?

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How to drive email innovation with programmatic coverage

Martech

“The consumer is something we’re trying to figure out,” said Ryan Phelan, managing director of RPE Origin, in his presentation at The MarTech Conference. “They consume everything that we do. The email marketer is sending out promotional campaigns, triggered campaigns –all kinds of different things to get a conversion.” “Whether you’re on the B2B side or the B2C side, what you experience in email is trying to get that consumer to do what you want th

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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3 Overlooked Ways To Improve Inbound Marketing ROI via @sejournal, @hethr_campbell

Search Engine Journal

Wish your leads were worth your team's time? Get the techniques and case studies you need to increase campaign ROI with minimal effort and cost. The post 3 Overlooked Ways To Improve Inbound Marketing ROI appeared first on Search Engine Journal.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem. When Twitter launched, messages were limited to 140 characters.

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Microsoft Bing Ethical Shopping Hub Now Available In The US

Search Engine Roundtable

Last year, Microsoft Bing launched its Ethical Shopping hub in the UK. With Earth Day, Microsoft announced the Ethical Shopping hub is now available in the US and Canada. Plus Microsoft Bing updated the design of the listings on the shopping search results page.

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3 ways to deliver better marketing experiences

Martech

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create more of the same experiences that over time have become more generic — a little bit more spammy, a little bit more self-serving — or we can pause, reflect, and start to think about how we can begin creating more meaningful moments that deliver lasting impressions with our buyers.” Part of

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission