SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. Digital Transformation and its Importance in 2023. Digital transformation in marketing refers to the integration of digital technology into marketing processes and strategies to improve customer engagement and reach, gather and analyze customer data, and streamline marketing workflows. .

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Transform Marketing Marketers Manufacturing 55

Digital Marketer

DECEMBER 19, 2022

It’s getting harder to remember a time when the internet didn’t dominate the business landscape. In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform 79

Transform eCommerce Retail Entertainment 79

Businesses Grow

DECEMBER 21, 2022

In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights include: The best commercial of the year. What the crypto collapse means to marketing. Will AR overwhelm VR as the metaverse champion? The phenomenal impact of having 2 million people on ChatGPT.

Marketing 108

Marketing Marketers Analytics Marketing Strategy 108

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. But if your strategy looks the same as years prior, it's time to do some housekeeping. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. 1.

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Gen Z Market Trends Millennials Marketing 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Digital Marketer

DECEMBER 19, 2022

With more people using ad-blocking software to shut out unsolicited ads, the future looks bleak for marketers. But content marketing is the silver lining. And there are many reasons why the future is bright. Traditional marketing relies on outbound systems. It’s about reaching out to consumers to interest them in your product. This approach subjects consumers to marketing messages they don’t want.

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Content Marketing Millennials Marketing Marketers 77

Jeff Bullas

DECEMBER 20, 2022

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. However, the question remains. Is productivity the same, or is it different from efficiency? Are they simply two sides of the same coin?

Product 261

Product Management Place Promotion 261

The CMO Survey

DECEMBER 21, 2022

In this webinar, Christine Moorman, Founder of The CMO Survey and the T. Austin Finch Sr. Professor of Business Administration and Suzanne Kounkel, Chief Marketing Officer of Deloitte discussed findings from the latest editions of the survey to offer marketing leaders insights on the opportunity to take a leadership position at this pivotal post-pandemic moment.

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CMO Digital Marketing Management Branding 130

Search Engine Journal

DECEMBER 17, 2022

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.

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Jeff Bullas

DECEMBER 22, 2022

I carry my phone with me everywhere. This small device has become my augmented self, a second brain and an always-on connection with the world. My phone is my Metaverse. Mark Zuckerberg hasn’t realized that the Metaverse is already here and Apple has been working on it since 2007. We are already living in a virtual world and have augmented reality all around us.

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Product Marketing Marketers 256

Aspiration Marketing

DECEMBER 22, 2022

Generating leads is the lifeblood of your business. Whether you've been an established company for some time or are a startup looking to dramatically improve your customer base, devoting sufficient time and effort to lead generation should be a top priority for you and your team. When your lead generation tools aren't working, you likely need to figure out how to use your inbound marketing to better effect.

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Inbound Marketing Energy Customer Marketing 210

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

DECEMBER 20, 2022

Google is testing the ability to search for spoken words in a video through a new “Search in video” feature. This is officially being piloted in India, but some are also seeing this feature being tested in the United States. The announcement. Google posted this news on the Google India blog, writing, “besides images, videos are also a rich source of visual information but it’s often hard to find something buried inside a long clip.

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Marketing Marketers SEO 140

Search Engine Journal

DECEMBER 23, 2022

Generate images and text to scale your content by writing great prompts. Tackle each issue with text and image using this comprehensive guide. The post Why SEO Pros Need To Master Prompts: The ChatGPT Revolution appeared first on Search Engine Journal.

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SEO 142

Jeff Bullas

DECEMBER 21, 2022

‘I’ve got a great idea!’, you think to yourself. From a distance, all our ideas look good. We have a feeling they are going to work. Some of us even sit down and write a simple business plan , and share it with our partner, friends or even family. But as the dream and thought bubble takes form our humanity and fear show up on our shoulders, taking on the shape of demons in the center stage of our minds.

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Aspiration Marketing

DECEMBER 22, 2022

All marketing is multi-channel at this point, with needs to be addressed in social media, SEO, PPC, email, and more. Marketers and business owners need to follow what's trending, or they'll fall, possibly hopelessly behind. There is no shortage of digital marketing tips, tools, tricks, and trends across all industries. Here are our suggestions for the trends to watch as the year progresses.

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Market Trends Marketing Marketers Digital Marketing 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Econsultancy

DECEMBER 20, 2022

It has been a tumultuous year in social advertising, as brands and advertisers pulled back on paid social amid macro-economic challenges and iOS privacy updates. So, as we head into 2023, can we expect a different story? We spoke to industry experts to get some insight into what’s to come, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead.

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Search Engine Journal

DECEMBER 19, 2022

Learn how expert digital marketers adapted to changes within the digital landscape in 2022, as well as what's new in marketing for 2023. The post Digital Marketing In 2023: 600 Marketing Agencies Share Expert Insights appeared first on Search Engine Journal.

Digital Marketing 138

Digital Marketing Marketing Marketers Digital Trends 138

Hubspot Marketing

DECEMBER 23, 2022

Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on task. This is why reading about productivity is helpful, especially when the content helps you develop your own tactics for dealing with it.

Product 133

Product 133

Content Marketing Institute

DECEMBER 22, 2022

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023.

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Content Marketing Marketing Marketers 132

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

DECEMBER 22, 2022

As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile.

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Search Engine Journal

DECEMBER 19, 2022

In response to a thread on Reddit, Google Search Advocate John Mueller says there’s no inherent SEO advantage to WordPress over coding a website yourself. The post Google’s John Mueller: WordPress Not Inherently Better For SEO appeared first on Search Engine Journal.

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SEO 127

Hubspot Marketing

DECEMBER 19, 2022

As a marketer, you know digital content like blogs, videos, and social media are integral to your marketing strategy, but figuring out the frequency you should post digital content can be tricky. Fortunately, HubSpot surveyed over 1,200 marketers to determine how often you should publish content across various channels. Here's what you need to know.

Education 131

Education Marketing Strategy Branding Marketing 131

Econsultancy

DECEMBER 22, 2022

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing 2022: Benchmark Report, the industry was set to grow to approximately $16.4 billion this year; this growth has been buoyed by the continued success of TikTok, new social commerce capabilities.

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Influencer Marketing Marketing Mix Marketing Marketers 119

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

DECEMBER 20, 2022

Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.

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Search Engine Journal

DECEMBER 21, 2022

SEO should be an important part of your marketing plan, no matter what the economic conditions. The post SEO During A Recession (Does It Still Work?) appeared first on Search Engine Journal.

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SEO Marketing Plan Marketing Marketers 124

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers.

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Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. You wholeheartedly believe it is required in every recipe, but you’re not always sure of the right amount or when to apply it. With our increasing reliance on intent data and its broadening definition, now is a good time to assess the state of intent and plan on what might be ahead.

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Customer Product Management Marketing 119

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Roundtable

DECEMBER 20, 2022

Google announced in India yesterday that they are testing a search feature to allow you to search text within video. This isn't a huge stretch from key moments but it is neat to see you being able to search the words spoken in a video.

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Search Engine Journal

DECEMBER 21, 2022

Uncover the biggest SEO insights of this year, plus get expert predictions on what next year may hold. The post Expert SEO & Google Algorithm Predictions For 2023 appeared first on Search Engine Journal.

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Neil Patel

DECEMBER 22, 2022

Which three words describe content and websites that deliver outstanding value? Expertise, authoritativeness, and trustworthiness—or E-A-T. E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO.

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Real Estate Law Health SEO 116

Econsultancy

DECEMBER 21, 2022

From Google announcing multi-modal ‘ multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive implications for web search, it’s been an interesting year in search and SEO. We reached out to a number of experts to get their thoughts on how they predict the key events of 2022 will impact 2023.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications