Sachs Marketing Group
NOVEMBER 16, 2022
Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype.
Vertical Response
NOVEMBER 14, 2022
Are you struggling to keep your email marketing subscribers engaged? If so, you’re not alone. Many businesses have trouble retaining their email list members, especially if they haven’t interacted with the company in a while. In this blog post, we will discuss some tips that can help you re-engage with inactive subscribers and improve your email marketing results!
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Content Marketing Institute
NOVEMBER 16, 2022
Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.
Influence & Co
NOVEMBER 16, 2022
This article was originally published on Spin Sucks.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Social Media Examiner
NOVEMBER 17, 2022
Do you use analytics to measure your marketing? Are you prepared for the shutdown of Google Universal Analytics? In this article, you’ll discover how to use Google Analytics 4 to continue tracking consumer behavior and measuring your marketing now and into the future. Google Universal Analytics vs. Google Analytics 4: What’s Happening? Google is notorious […].
Jeff Bullas
NOVEMBER 16, 2022
Motivation is something I wish showed up every morning, like clockwork. But the truth is that it sometimes takes an extended holiday. . According to Forbes , wanting to perform well is linked with the desire for good times (and we all like those good times). And a study by Queens University found those who had an ambition for “legacy”— the goal to make a mark, also had a significant drive for “leisure”—a desire to enjoy all life has to offer.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Calvyn Lee Blog
NOVEMBER 12, 2022
Brazil is the largest country in both Latin and South America, as well as the fifth largest and seventh most populated in the world. The capital of Brazil is Brasilia, and the most populated city is Sao Paulo. Brazil consists of 26 states and the Federal District. The Brazilian nation is considered as one of the most diverse and multicultural because of the migration from all over the world.
Aspiration Marketing
NOVEMBER 15, 2022
Confession: I used to dread the days when I had to create an editorial calendar. The thought of creating a massive list of 50 or 60 blog article topics was truly daunting, even if I knew the subject matter. My mistake was approaching the marketing editorial calendar as a trivial list of topics and due dates. What I've learned is that an editorial calendar can be the exciting superhero of your content marketing story!
Businesses Grow
NOVEMBER 18, 2022
As I write this, rumors are rampant that Twitter has cut so much staff that the app is disintegrating and may not survive. I think there is a chance Twitter could go away. Even if it survives, it’s not going to be in a form that captures the spirit and joy and potential of the early days. I miss that. Many years ago, I wrote a book called The Tao of Twitter , which became the best-selling book on Twitter (over four editions).
Search Engine Journal
NOVEMBER 17, 2022
Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts.". The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Calvyn Lee Blog
NOVEMBER 13, 2022
So, our first destination is Nigeria, a country in West Africa. Nigeria is a federal republic that includes 36 states, plus – the Federal Capital Territory, where Abuja, the capital, is located. The largest Nigerian city is Lagos, which is the second-large in Africa and one of the largest rural areas in the world. Nigeria is known as the regional power in Africa, which means that it has a substantial influence around the geographical region.
Search Engine Roundtable
NOVEMBER 18, 2022
I am sure many of you have received one or two (or more) requests from Google Business Profiles saying the owner is requested access to maintain your business. I just delete them but I am hearing from Local SEOs that this is becoming more and more of an issue.
Econsultancy
NOVEMBER 18, 2022
In markets where consumers have a wide range of choices, and your competitors are just a few clicks away, customer retention is a superpower. Businesses with good customer retention rates enjoy more reliable revenue streams and greater brand sentiment, so they are less vulnerable to shocks. Conversely, businesses that lack a strategy for retention risk losing their best purchasers.
Search Engine Journal
NOVEMBER 14, 2022
Prepare for UA's last day collecting your website data and get to know three "hidden" metrics that are useful for Google Ad campaigns. The post Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
NOVEMBER 18, 2022
The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert. 7 Benefits of Influencer Marketing. 1.
Search Engine Land
NOVEMBER 18, 2022
It’s hard not to be anxious about the macroeconomy right now. Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus.
Businesses Grow
NOVEMBER 14, 2022
A few short items for you today. Too short for a blog post, too big to ignore. Let’s start with a news item showing that we could be heading into a golden age for freelance content creators. Digiday reported that more agencies are outsourcing their content needs to freelance creators as the work becomes more challenging. A research report showed that 71 percent of in-house marketers and 68 percent of agencies are outsourcing their content needs to freelance creators.
Search Engine Journal
NOVEMBER 16, 2022
As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
NOVEMBER 17, 2022
Google is testing a picture-in-picture mode for videos that are shown in the search results. You can click on the video preview image and play the video at the bottom right corner of the search results page.
Content Marketing Institute
NOVEMBER 17, 2022
The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.
Hootsuite
NOVEMBER 17, 2022
In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. NFTs are now an $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles to 100+ countries on Instagram and Facebook, Twitter allows NFT profile pictures , TikTok experimented with selling NFTs , and Reddit just launched their own
Search Engine Journal
NOVEMBER 17, 2022
Google is finally rolling out the local search features previewed earlier this year, including the ability to search your surroundings with your phone's camera. The post Google’s New Local Search Features Are Finally Here appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
NOVEMBER 14, 2022
Google Ads is sending emails out to some advertisers offering to pay them $100 in Google Ads credits for enrolling in automatically applied recommendations. The response from the PPC community is almost all against doing this for any amount of money, let alone $100.
Businesses Grow
NOVEMBER 16, 2022
BeReal. By {grow} community member Fiona Lucas. I was curious when I first heard of BeReal, the red-hot, French-created app built on spontaneous content. Could this be the end of overly curated, ego-driven social media posts? Today, I’ll share my experience with this new social media phenomenon. Working in the cyber-safety space for many years, I have seen the hurt caused by that need for a “perfect post.” I am haunted by the story of one young man who literally took more than
Sprout Social
NOVEMBER 17, 2022
Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.
Search Engine Journal
NOVEMBER 16, 2022
Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure. The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Roundtable
NOVEMBER 18, 2022
Google's Danny Sullivan said that not only can a rich result manual action result in the removal of your rich results from displaying in Google Search but also it can lead to a wider "broader spam manual action that involves ranking.
Hubspot Marketing
NOVEMBER 18, 2022
Platform solutions have always been known as a one-stop shop for all of a marketer’s needs. At their core, platforms are meant to help marketers, whether that’s understanding their customers’ journeys, optimizing the path to purchase, or quantifying the revenue that a campaign produces. And, as I discussed last year, HubSpot delivered on the promise of platform through our world-class solution that doesn’t sacrifice power for ease of use.
Martech
NOVEMBER 16, 2022
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha
Search Engine Journal
NOVEMBER 15, 2022
For your client's or company's SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners (7 Steps To Learn) appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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