Digital Marketer

NOVEMBER 28, 2022

If you feel lonely as a digital marketer, you are not alone. According to an ongoing survey conducted by CareerExplorer , marketing managers rate their career happiness at 3.1 out of 5 stars, which puts them at the bottom 40% of careers. Why would a job that involves the most entertaining and fun aspects of business, that being growth, change, and interaction between business and customer, lead to such an unsatisfactory rating?

Marketing 80

Marketing Marketers Management Health 80

Marketing Insider Group

NOVEMBER 28, 2022

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don’t think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem.

Marketing 129

Marketing Marketers Thought Leadership Content Marketing 129

Search Engine Journal

NOVEMBER 29, 2022

Gen Z may be a trickier market but done right, you'll gain loyal followers with influence and spending power. Discover 10 tips for Zoomer customers. The post Marketing To Gen Z: How To Do It The Right Way appeared first on Search Engine Journal.

Gen Z 133

Gen Z Marketing Marketers Customer 133

Content Marketing Institute

NOVEMBER 29, 2022

Forget the workplace. Content marketing team success has more to do with workspaces that centralize resources for easy access regardless of team member locations. These tools help one company keep in-house, remote, and freelance teams on the same page.

Content Marketing 87

Content Marketing Marketing Marketers 87

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Jeff Bullas

DECEMBER 2, 2022

In 2008 there were only 5 million people on Twitter and 50 million people on Facebook, but today there are nearly 4.6 billion social media users. Why it matters. Social media made a promise to the world. That promise was access to a worldwide audience of billions. An audience that could change your life and grow your business without having to pay for attention.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Aspiration Marketing

DECEMBER 1, 2022

In this edition of our Leadership Spotlight series, we had a Q&A with Amy Humphreys about her role as Vice President of Marketing and Partner Enablement at Simplicity VoIP. Simplicity VoIP is a telecommunications company based in Richmond, VA. The company provides hosted PBX, VoIP, and business telephone solutions to global businesses ranging from small to enterprise.

Marketing 197

Marketing Marketers 197

Search Engine Roundtable

NOVEMBER 30, 2022

Duy Nguyen from Google's search quality team said in the Google office hours video that "backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.

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Search Engine Journal

DECEMBER 1, 2022

Let's take you through how you can win new customers and improve your visibility through local SEO. The post 7 Ways To Improve Local SEO & Attract New Business appeared first on Search Engine Journal.

SEO 136

SEO Customer 136

Aspiration Marketing

NOVEMBER 29, 2022

It takes time to nurture, generate, qualify, and convert leads into happy customers. An optimized conversion funnel process is an essential tool for marketers hoping to increase sales, but reducing manual efforts necessary to move leads through the funnel is key to overall business success. An automated conversion funnel is a key tool in that process.

Customer 182

Customer Inbound Marketing Marketing Marketers 182

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Will anyone even want it? Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist.

Product 145

Product Food Product Marketing Market Research 145

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

NOVEMBER 30, 2022

Engaging videos lead to powerful results. But crafting quality video takes significant effort. Repurposing lets you stretch the same ingredients across many platforms to satisfy different appetites. Try these ideas to turn your videos into a menu of epic content.

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Search Engine Journal

DECEMBER 1, 2022

Google continues to evolve how users search and how data is presented. Here are surprising ways Google is changing what it means to search. The post A New Era Of Google Search: What It Means For SEO appeared first on Search Engine Journal.

SEO 131

SEO 131

Aspiration Marketing

DECEMBER 1, 2022

In a very broad sense, all your content can be viewed as talking about yourself or sharing information that benefits others. Your brand is seen either as being primarily about self-promotion or about giving back. To be a winner in the long term, you need to be the one who informs the community with useful information. It's about "them", not about you.

Promotion 130

Promotion Branding Social Media Marketing Marketing 130

Search Engine Roundtable

DECEMBER 2, 2022

It has now been 19 years that I've been writing on this site, covering what you - the search marketers are talking about from within the search community. Today marks the 19th anniversary of the Search Engine Roundtable.

Search Marketers 130

Search Marketers Marketing Marketers 130

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Businesses Grow

NOVEMBER 28, 2022

About a year ago (or was it ten?), I launched a crypto-backed creator token called $RISE, an exciting foray into the new world of Web3. A few months after launch, my creator community was one of the most valuable in the world, with a valuation over $1 million. Today the project has been abandoned, people lost a bunch of money, and the coin is gone. I learned that Web3 still has a long way to go.

Communications 125

Communications Management Promotion Price 125

Search Engine Land

DECEMBER 2, 2022

Ever since Elon Musk took over as CEO of Twitter, there’s been a lot of changes on the platform. Some people love it, while others are not so sure. As far as brands are concerned, many have left the platform or temporarily paused ads due to increased hate speech, safety concerns, and Musk’s overall lax approach to content moderation, account suspensions, and other issues.

Advertising 123

Advertising Advertisers Price Branding 123

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.

Branding 126

Branding Gen Z User-Generated Promotion 126

Search Engine Roundtable

NOVEMBER 30, 2022

Here is a good one-liner from Google's John Mueller on the technicalities of the Google index. John said on Twitter "A page's content doesn't need to be indexed for a page to be indexed.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.

User-Generated 122

User-Generated Shoppers Education Traditional Marketing 122

Search Engine Journal

NOVEMBER 26, 2022

Let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands. The post Increase Website Traffic: 8 Secrets From Popular Blogs appeared first on Search Engine Journal.

Branding 122

Branding SEO 122

Hubspot Marketing

DECEMBER 2, 2022

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot's marketing experts and researched the creator economy's size, growth, and the changes we can expect down the line.

Branding 121

Branding Marketing Marketers Marketing Mix 121

Search Engine Roundtable

NOVEMBER 29, 2022

Google is testing various headlines for the Local Service Ads. Two of them show the "Ads" label and one does not, while they all test different headlines for the ad listings.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available.

Whitepaper 116

Whitepaper Customer Product Branding 116

Search Engine Journal

NOVEMBER 29, 2022

Our State of SEO report finds machine learning & AI, Google updates, and third-party cookie deprecation are the greatest expected shifts in SEO in 2023. The post Biggest Challenges Facing SEO In 2023 [Survey Results] appeared first on Search Engine Journal.

SEO 120

SEO 120

Marketing Insider Group

NOVEMBER 29, 2022

Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression. A poorly designed website doesn’t only lead to a negative user experience—it can also reduce your organization’s return on investment (ROI).

Transform 114

Transform SEO Education Branding 114

Search Engine Roundtable

NOVEMBER 29, 2022

Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let's say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google.

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Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. Building your own custom system. Buying something you can customize. Beware of the dangers of either of those custom options. Think long and hard about what you’re getting into.

Customer 111

Customer Marketing Marketers Law 111

Search Engine Journal

NOVEMBER 30, 2022

A social media content strategy is your treasure map to earning ROI from social media. Learn how to create one in 7 steps. The post Social Media Content Strategy: From Start To Finish appeared first on Search Engine Journal.

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Content Marketing Institute

NOVEMBER 28, 2022

Fill out your wish list or decide on a gift for a team member with this list of books about content marketing, creativity, writing, artificial intelligence, personal branding, and more. Each title comes with the recommendation of someone in the Content Marketing Institute community.

Content Marketing 108

Content Marketing Marketing Marketers Branding 108

Search Engine Roundtable

DECEMBER 2, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Just saying today is the 19th year anniversary of this site.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications