Sat.May 28, 2022 - Fri.Jun 03, 2022

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Helium 10 Review (UPDATED 2022) – Read Before Buying

Dreamgrow

Last Updated on May 31, 2022 by Karl Hey, Amazon FBA’er! We recently used Helium. Read more The post Helium 10 Review (UPDATED 2022) – Read Before Buying appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

eCommerce 264
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Why Choose a HubSpot Partner Agency.Even if You Don't Use HubSpot

Aspiration Marketing

Choosing the right marketing agency is tough! After all, there are plenty of options, and you want to select an agency partner who'll build a long-lasting relationship with your company. So where do you begin?

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Rumor: Apple To Announce New Search Engine Next Week

Search Engine Roundtable

Robert Scoble posted a bunch of items around what to expect from the Apple World Wide Developer Conference (WWDC) that is happening Monday, June 6th. Robert said a bunch of things but specific to search he said "and a new search engine is coming too.".

SEO 145
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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing. The trouble is, many Excel templates and spreadsheets are riddled with numbers and formulas that aren’t all that inviting.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The 5 Best Amazon FBA Courses (Six-Figure Blueprint?)

Dreamgrow

Last Updated on May 31, 2022 by Karl Welcome to my best Amazon FBA course. Read more The post The 5 Best Amazon FBA Courses (Six-Figure Blueprint?) appeared first on Dreamgrow. [This is a content summary, continue reading on our website!].

eCommerce 246
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12 Actions That Help Improve Your Google Keyword Rankings via @sejournal, @kristen_vaughn

Search Engine Journal

Take a closer look at various SEO considerations and learn how you can more effectively use keywords to drive search traffic. The post 12 Actions That Help Improve Your Google Keyword Rankings appeared first on Search Engine Journal.

SEO 143

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How to Write Headlines That Work

CopyBlogger

Writing a great headline is your first, and perhaps only, chance to make an impression on a prospective reader. Here are tips on how to write headlines that get attention. The post How to Write Headlines That Work appeared first on Copyblogger.

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Does Marketing Really Matter? (8 Benefits That Show It's Critical)

Hubspot Marketing

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. The basis for this line of argument for many of them is that they’re too busy trying to get customers through the door to be bothered about “fancy marketing.”.

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The Top 10 Social Media Sites & Platforms 2022 via @sejournal, @theshelleywalsh

Search Engine Journal

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences. The post The Top 10 Social Media Sites & Platforms 2022 appeared first on Search Engine Journal.

Branding 141
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New Google Author Markup Best Practices For Article Structured Data

Search Engine Roundtable

Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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5 Steps You Can Take Now To Make Future Content Updates Easier

Content Marketing Institute

If you dread content audits, take preventive measures now. A forward-thinking process will let you quickly find content to update – and may even make updates unnecessary altogether. Ann Gynn explains how.

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How to Find Content Topics for SEO

Practical eCommerce - Marketing

Content marketing can attract potential customers, especially if it ranks highly in organic search results. Here's a primer on selecting search-worthy topics. The post How to Find Content Topics for SEO appeared first on Practical Ecommerce.

SEO 133
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Is Google Making Another Push Into Ecommerce? via @sejournal, @MattGSouthern

Search Engine Journal

Google is reportedly gearing up for another strong push to conquer ecommerce. Here's what you need to know to get prepared. The post Is Google Making Another Push Into Ecommerce? appeared first on Search Engine Journal.

eCommerce 132
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Visual Identity Systems: What They Are & Why They Matter

Hubspot Marketing

When we build a brand, we build an experience that reflects a purpose. Visual identity is a huge part of this brand experience. Colors, graphics, and fonts turn brand concepts into visual identities that can be recognized. Once a brand is established, it needs to become a recognizable identity that the external world can perceive. This recognition comes with consistency, and achieving that consistency requires a strong visual identity system.

Branding 129
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to edit TikTok videos: 20 tips for success

Sprout Social

One of the best things about using TikTok for business is it gives you the freedom to create viral, relatable and creative content with its range of built-in, user-friendly editing tools. Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through.

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Google's John Mueller: It's Easier To Stop Buying Links Than Maintaining Your Disavow File

Search Engine Roundtable

Google's John Mueller has one of his good one liners again. An SEO named Sara Taher asked him for his "thoughts on people updating the disavow file everyday?" John responded "It would be easier to stop buying links /shrug.".

SEO 128
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11 Tips For Promoting Your Local Business On Instagram via @sejournal, @ashleymadhatter

Search Engine Journal

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement. The post 11 Tips For Promoting Your Local Business On Instagram appeared first on Search Engine Journal.

Promotion 128
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Sense and Sociability - The Corporate Guide to Social Media Etiquette

Hubspot Marketing

“Women belong in the kitchen.”. Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been done. Burger King faced plenty of backlash and had to remove the post. Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees.

Law 127
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How (and why) to post to Instagram from PC or Mac

Sprout Social

When Instagram launched in 2010, users could only share square images from their mobile devices. Since then, the app has evolved to include features such as multi-image posting, private messaging and a broad set of editing tools that can make an amateur smartphone picture look like a professional image. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac.

CRM 128
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Google Hints Useful Nofollow Links Won't Pass Much Or Any Weight

Search Engine Roundtable

Danny Sullivan from Google hinted the other day on Twitter that links that are nofollowed, even if they are useful links, are unlikely to pass much weight or any weight at all. In short, despite Google changing how they see the nofollow attribute in 2019, links with the nofollow attribute on them are probably not worth much of anything in terms of SEO.

SEO 128
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Twitter Removing TweetDeck For Mac In July via @sejournal, @MattGSouthern

Search Engine Journal

Twitter is dropping support for the Mac version of TweetDeck on July 1, at which time it will only be accessible through a web browser. The post Twitter Removing TweetDeck For Mac In July appeared first on Search Engine Journal.

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10 Signs It’s Time to Pull the Plug on Your Marketing Campaign

Hubspot Marketing

Have you ever gone to see a movie that got worse as you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it? Psychology refers to these examples as escalation of commitment and sunk cost theory , where we continue to do something without value because of the effort or cost we’ve already put into them.

Marketing 127
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Is Google Analytics going away? What marketers need to know

Martech

Third-party cookies are going the way of the dodo. The looming cookieless world has many marketers more than a little nervous. With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too!

Analytics 122
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Google: You Don't Have To Resubmit Your Page For Indexing Each Time You Update It

Search Engine Roundtable

Google's John Mueller said when it comes to reindexing and resubmitting your web pages to Google Search - Google does it on its own. You do not need to resubmit your pages each time you update the content, Google will figure it out.

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Google: Don’t Sweat Small Fluctuations via @sejournal, @MattGSouthern

Search Engine Journal

Google continues its 'Ask Googlebot' video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website. The post Google: Don’t Sweat Small Fluctuations appeared first on Search Engine Journal.

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5 Content Marketing Ideas for July 2022

Practical eCommerce - Marketing

This installment of our long-running content ideas series suggests focusing on patriotic holidays, newsletters, culture, and more. The post 5 Content Marketing Ideas for July 2022 appeared first on Practical Ecommerce.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The 2022 Guide to Marketing Automation Software - Top Tools For Success

Zumvu

Marketers spend most of their time connecting & engaging with prospects. Marketing automation has changed the way businesses operate, and you should consider using it.

Marketing 122
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Google Ads Under Review Status Now Won't Trigger Ads

Search Engine Roundtable

Google updated its Google Ads policy saying that keywords won't be able to trigger ads until they've been reviewed. This is effective immediately and will be fully ramped up and enforced within a two months period.

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Seven examples of brands engaging in social commerce

Econsultancy

Social commerce is maturing. As Accenture states in its ‘ Future of Shopping ‘ report: “Rather than a handful of big retailers and brands selling to mass markets of millions, we’re now seeing millions of individuals and smaller businesses selling to one another within a vast social commerce ecosystem.” Consequently, social commerce is expected to grow three times faster than traditional ecommerce to reach a value of $1.2 trillion by 2025 (Accenture research, 20

Branding 120
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How To Inspire Content Teams To Care About SEO via @sejournal, @claudiafaceoff

Search Engine Journal

Don't miss opportunities for new content and inspire your content team to do SEO today. Here's how. The post How To Inspire Content Teams To Care About SEO appeared first on Search Engine Journal.

SEO 119
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission