Zumvu

SEPTEMBER 26, 2022

You wish to get a break as a marketer working with your favorite brand or learning from mentors you look upto.

Marketing 98

Marketing Marketers Branding 98

Practical eCommerce - Marketing

SEPTEMBER 28, 2022

Email marketing is highly effective. But it's even better when combined with other marketing vehicles. Here's how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.

Email Marketing 116

Email Marketing eCommerce Marketing Marketers 116

Martech

SEPTEMBER 28, 2022

It was supposed to be a public service announcement, promoting an app to discourage binge drinking on campus. It helped college students who drank too much to cut back. It also encouraged a subset of college students to drink more. So what went wrong? To Dr. Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad.

Marketing 119

Marketing Marketers Promotion Management 119

Content Marketing Institute

SEPTEMBER 26, 2022

Multitasking isn’t the way to get ahead. Year-long content planning isn’t a smart move. Find out how Agile marketing can make all the difference in content marketing efficiency and effectiveness.

Content Marketing 119

Content Marketing Marketing Marketers 119

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Aspiration Marketing

SEPTEMBER 30, 2022

It used to be that a company drummed up business by pushing out messages to the public. The goal was to appeal to consumers in the market for that particular product or service, and the focus was all on selling.

Inbound Marketing 220

Inbound Marketing Marketing Marketers Product 220

Hubspot Marketing

SEPTEMBER 29, 2022

The question "what is a KPI?" comes up at many meetings. If you want to scale your company, you might be wondering about KPIs and how they can help your business grow. Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. But how do you pick the right KPIs for your business? In this post, we'll walk you through what a KPI is, which KPIs you should focus on, and how you can hone in on the metrics that matter most for your busine

Key Performance Indicator 144

Key Performance Indicator Customer Acquisition User-Generated Health 144

Search Engine Journal

SEPTEMBER 29, 2022

At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile. The post Google Announces 5 Changes Coming To Mobile Search appeared first on Search Engine Journal.

SEO 143

SEO 143

Aspiration Marketing

SEPTEMBER 24, 2022

Over time, the blogosphere has become a huge, congested, and noisy space where hordes of blogs are all fighting to get noticed. Readers have adapted to this environment by learning to be expert scanners, and they quickly grew weary of clicking on a compelling headline only to find mediocre content. Most, maybe even 90%, bounce within 10-20 seconds.

Content Marketing 172

Content Marketing Marketing Marketers Inbound Marketing 172

Search Engine Roundtable

SEPTEMBER 30, 2022

Google's John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

SEO 142

SEO 142

CopyBlogger

SEPTEMBER 28, 2022

I think the best way to introduce the concept of a blog comment policy is to remind you that my. Continue Reading. The post Try This Blog Comment Policy to Manage Your Content Faster (and with Less Stress) appeared first on Copyblogger.

Management 140

Management Content Marketing Marketing Marketers 140

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Econsultancy

SEPTEMBER 30, 2022

In order to be successful, modern marketers need the right knowledge, skills and mindset. Knowledge and skills are fairly easy to define but mindset, rather less so. Though it may be more difficult to pin down, Econsultancy research has shown that marketers see mindset as paramount. 74% of the 841 senior marketers we surveyed in 2020 on this topic agreed that mindset is more important to their.

Marketing 135

Marketing Marketers 135

Aspiration Marketing

SEPTEMBER 29, 2022

You want your brand to be credible. Credibility is a key element of trust and fundamental for success in Inbound Marketing. This credibility can be gained in many ways, and while the foundation of credibility is knowing your stuff and being a knowledgeable resource for prospects, the good news is that you don't need to present immense amounts of details and information to be considered credible.

Branding 130

Branding Inbound Marketing Social Media Marketing Marketing 130

Search Engine Journal

SEPTEMBER 30, 2022

Ecommerce keyword research informs and directs your SEO strategy so you know what to optimize for. Learn how to do keyword research for ecommerce. The post How To Effectively Perform Keyword Research For Ecommerce appeared first on Search Engine Journal.

eCommerce 134

eCommerce SEO 134

Content Marketing Institute

SEPTEMBER 29, 2022

Content is no longer enough. Content marketers must rethink everything, from their program’s strategy to a professional career path and even their mission. Find out what matters in content now from the Content Marketing World 2022 keynote speakers.

Content Marketing 134

Content Marketing Marketing Marketers 134

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

SEPTEMBER 26, 2022

A couple of weeks ago we reported on a possible Google local search ranking update that turned out to not be an update but rather a bug. Well, that bug seems to be fixed or being fixed now and rankings are beginning to return for these local service area businesses.

132

132

Aspiration Marketing

SEPTEMBER 28, 2022

Account-based marketing (ABM) is a powerful tool in any marketer’s tool belt, especially if your annual contract value (ACV) is high and the relative number of opportunities in your market is low. Because ABM requires tight cooperation between marketing and sales, it is important that all involved have a common understanding of what it is and the tools and techniques needed to ensure ABM success.

Marketing 130

Marketing Marketers 130

Search Engine Journal

SEPTEMBER 26, 2022

Learn the basics of setting up a remarketing campaign, plus advanced tips to get the most out of your marketing dollars. The post How To Launch Your First Google Ads Remarketing Campaign appeared first on Search Engine Journal.

Marketing 133

Marketing Marketers 133

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. We spoke to several social selling experts to understand what it means and its value to salespeople. Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social

Education 131

Education Real Estate User-Generated Place 131

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Hubspot Marketing

SEPTEMBER 26, 2022

On TikTok, anyone can go viral. But due to its quirky nature, it's often the most creative or silly videos that skyrocket. Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try. From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks. 1.

Real Estate 128

Real Estate User-Generated Food CRM 128

Martech

SEPTEMBER 30, 2022

As customers, we’re all bombarded with marketing messages everywhere we turn. And, if a company’s message is not relevant to us or our interests, we tune it out completely. That is why businesses need to adopt disruptive marketing strategies to stay competitive. Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by.

Gen Z 126

Gen Z Marketing Marketers User-Generated 126

Search Engine Journal

SEPTEMBER 24, 2022

Learn everything you need to know about optimizing podcasts for search. The post Podcasts SEO: How To Make Your Podcast Rank appeared first on Search Engine Journal.

SEO 135

SEO Content Marketing Marketing Marketers 135

Search Engine Roundtable

SEPTEMBER 29, 2022

We have seen plenty of neat features from Google Search around recipes. But now it seems Google is testing a Google Search Cookbook feature. It is a place to consolidate the recipes you find using Google Search in one place for later.

Place 121

Place 121

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

SEPTEMBER 29, 2022

Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can be intimidating — particularly with a limited budget.

Advertising 126

Advertising Advertisers User-Generated Analytics 126

Hootsuite

SEPTEMBER 30, 2022

Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 billion by 2025 ? Cost savings, better customer service, and multi-channel interactions at scale.

eCommerce 120

eCommerce Retail Shipping Finance 120

Search Engine Journal

SEPTEMBER 26, 2022

Matt Mullenweg proposes dramatic change in how future versions of WordPress are developed called plugin-first, but some contributors are skeptical. The post WordPress Considers Historic Development Change appeared first on Search Engine Journal.

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128

Content Marketing Institute

SEPTEMBER 30, 2022

You can’t quite call it an overnight success. But GO! Magazine’s path from idea to award-winning launch is close. Here’s the inside story of how a content team with no magazine-publishing experience pulled off the brand journalism feat in less than four months.

Branding 118

Branding 118

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Hubspot Marketing

SEPTEMBER 29, 2022

A business requirement document (BRD) is a starting point for any software project or business solution. This document aligns team members on what to build, why to build it, and how to get it done. This article explores the basics of business requirement documents. That includes why you need one, how to write one effectively, and more. We’ve also included the 5 coolest BRD examples from big-name companies.

Management 121

Management Communications Health CRM 121

Search Engine Roundtable

SEPTEMBER 29, 2022

As I called, Google has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out on September 26, 2022 - so Monday.

Product 118

Product 118

Search Engine Journal

SEPTEMBER 29, 2022

Google's latest enhancements to the user shopping experience focuses on visualization, trusted sources, and personalization. The post Search On 22: Google Debuts 9 New Shopping Features appeared first on Search Engine Journal.

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128

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. Topping the list of interests is music, according to a new study by Reach 3 Insights, which polled 401 consumers over the summer. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox.

Gen Z 116

Gen Z Millennials Fashion Food 116

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications