Adobe Experience Cloud Blog

NOVEMBER 3, 2016

Author: Mike Tomita Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. With more than 3.2 billion people worldwide using the internet regularly and nearly 2.5 billion who do so from a mobile phone, according to data from eMarketer, this could have a huge impact on your brand’s SEO efforts. In the past, mobile search results were based on the version of your website that’s presented to a user when they visit via a desktop computer.

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Thought Leadership User-Generated SEO Place 134

Marketing Insider Group

OCTOBER 31, 2016

For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. Customers and prospects want to see hard data that proves why your product or service is superior and will help them achieve their […]. The post How To Create Story-Driven Data Visualization In 5 Steps appeared first on Marketing Insider Group.

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Sprout Social

NOVEMBER 4, 2016

Eighty-four percent of consumers rank recommendations from friends and family to be their top source of trustworthy advertising. Building up a loyal community is an important aspect of any marketing strategy. Happy consumers lead to more happy consumers. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store.

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Analytics Manufacturing Price Marketing Strategy 97

Rock Content

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. Our product marketer, Geoffrey Gualano, has poked fun at me for throwing around “Teamwork makes the dream work” on Slack (and he probably should because it’s a painfully chees

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Product Marketing Product Content Marketing Whitepaper 81

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At the top of the funnel, marketing increases traffic and fills the database with new leads through paid ads, social media, search, referral programs, and a variety of other channels. At the bottom-of-the-funnel, we help close the sale by creating urgency and helping our prospects make the business case for purchasing our product or service.

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Whitepaper Thought Leadership Marketing Automation Platform Education 134

Marketing Insider Group

NOVEMBER 1, 2016

To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. Not every predicted trend happens, but being […]. The post 4 Futuristic Content Tactics You’ll Want To Learn appeared first on Marketing Insider Group.

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Content Marketing Customer Marketing Marketers 94

Duct Tape Marketing

NOVEMBER 1, 2016

SEO Isn’t Dead, It’s Simply Hiding written by John Jantsch read more at Duct Tape Marketing. Look around today, and you’ll find any number of pundits declaring that SEO is dead. No, SEO is most certainly not dead, it’s just moved to a new location and didn’t leave a forwarding address. (In fact, in that new home, it’s more important than ever.).

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SEO Customer Journey Customer Place 77

Contently B2C

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. Other times, not so much. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies. Of course, CMI loves playing up that stat because the organization can help you build a strategy.

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B2C Analytics Promotion Content Marketing 52

Marketing Insider Group

NOVEMBER 2, 2016

Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. 62% of B2B marketers reported that their organization’s overall content marketing approach this year is much more […].

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B2C Content Marketing Marketing Marketers 93

Sprout Social

NOVEMBER 1, 2016

Open communication between brands and people creates progress. Nowhere is this more critical than when a person reaches out with a customer service inquiry or issue on Twitter which has rapidly become one of the best places for people to talk to businesses. Sprout has recognized this by enabling brands to reply to consumers in a timely and effective manner through a suite of collaborative engagement and response management tools.

Communications 88

Communications Product Management Branding 88

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

NOVEMBER 4, 2016

Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Geofencing and Your Small Business. Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.

Advertising 76

Advertising Advertisers Promotion Price 76

Adobe Experience Cloud Blog

OCTOBER 31, 2016

Author: Patrick Groover This spooky Halloween tale is not for the faint of heart (in terms of marketing disasters, that is). Legend has it that this is based on a true story… One mid-October day as the wind-blown leaves of Autumn collected along the sidewalks of the metropolis, marketers from Amazing Brand were heading to work early to get ready to launch their annual Halloween-a-thon campaign.

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Marketing Automation Platform Marketing Marketers Thought Leadership 134

Marketing Insider Group

NOVEMBER 1, 2016

Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […]. The post 10 Predictions On The Future of Retail appeared first on Marketing Insider Group.

Retail 91

Retail Marketing Marketers Content Marketing 91

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To help you thrive and navigate this career space we host #SproutChat every Wednesday from 2:00—3:00 p.m. CST. During this weekly Twitter Chat we discuss important industry topics and challenges. For those of you who have joined us in the past, thank you.

Social Media Marketing 82

Social Media Marketing Education Management Branding 82

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Duct Tape Marketing

OCTOBER 31, 2016

Things You Need to Know About Instagram’s New Business Features written by Guest Post read more at Duct Tape Marketing. photo credit Pexels. It has been a while since a large number of businesses on Instagram have been struggling to generate the level of engagement they have been looking for. The primary reason for this seems to be not having the necessary tools to find out how exactly how their content is performing as well as whether they are really being able to connect well with their target

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Advertising Advertisers Promotion Target Market 72

Adobe Experience Cloud Blog

NOVEMBER 2, 2016

Author: Charm Bianchini It’s an exciting time for marketers as the MarTech landscape continues to expand. Technologies, engagement strategies, and tactics are changing and improving at a rapid pace. But with this rapid innovation comes its caveats. When it comes to choosing the right solutions for your organization, the pathway may seem less bright.

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Thought Leadership Direct Mail Marketing Marketers 134

Marketing Insider Group

NOVEMBER 3, 2016

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]. The post Which Came First: The Content or the Campaign?

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Marketing Marketers Content Marketing 90

Sprout Social

NOVEMBER 4, 2016

Monitoring your organization’s brand mentions is really only one segment of the conversations worth monitoring. With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

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Branding Product Management Customer 82

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

NOVEMBER 2, 2016

How Live-Streaming is Changing Social Media written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Michael Stelzner. Live streaming video is all the rage – so much so that most of what you see coming from the medium is silly – look at me and look at what I can do – kind of stuff. But, mark my words, this is a serious new tool and marketers will figure out how to make it useful.

Whitepaper 70

Whitepaper Social Media Marketing Price Advertising 70

Adobe Experience Cloud Blog

NOVEMBER 4, 2016

Author: Vyoma Kapur As a consumer, you’ve probably already started seeing holiday marketing messages (like Amazon who already started Black Friday). Every year, the retail sector taps into this festive season to boost sales and revenue. But what about other industries like travel, automotive, and even healthcare? The holidays are marked by gift-giving, celebrations, resolutions, and new aspirations, meaning consumers make plenty of purchases during the season from retail companies and beyond.

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Thought Leadership Retail Customer Acquisition Shoppers 134

Marketing Insider Group

OCTOBER 31, 2016

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others. Highly regulated verticals like finance won’t usually see viral engagement for a narrow, industry-specific content marketing campaign like a campaign for a travel brand would see, but that doesn’t mean it’s impossible to […].

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Finance Content Marketing Branding Marketing 90

Sprout Social

NOVEMBER 2, 2016

You want to analyze the performance of your Twitter account, but don’t want to spend three hours doing it. You’re not alone. A Twitter audit isn’t at the top of most marketers’ list of fun things to do for the day. But it has to be done. Luckily there’s no rule that says a Twitter audit has to be excruciating or can’t be done in under an hour.

Social Media Marketing 94

Social Media Marketing Analytics Branding Promotion 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Duct Tape Marketing

NOVEMBER 4, 2016

Growing Your Small Business with Geofencing written by Guest Post read more at Duct Tape Marketing. Geofencing and Your Small Business. Geofencing is a location-based mobile service that allows businesses to send notifications to smartphone users within a specified geographical area. It is widely utilized as a marketing tool to directly engage potential customers in the area by sending promotions and information straight to the consumer’s phone.

Advertising 68

Advertising Advertisers Promotion Price 68

Marketing Insider Group

NOVEMBER 4, 2016

An animated video creation, production and marketing service company for technology companies like Cisco, BMC Software, Compuware, IBM, UPS, Brocade, Oracle, CA Technologies and many others did not have the systems or processes in place to build and leverage relationships. They relied on “word of mouth” and on satisfied clients continually coming back without any […].

Video Marketing 90

Video Marketing Marketing Marketers Place 90

Marketing Insider Group

OCTOBER 31, 2016

In the modern business era, adopting an Account-Based Marketing (ABM) approach is increasingly becoming recognized as a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played a huge […].

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Marketing Marketers Marketing Strategy Content Marketing 88

Marketing Insider Group

NOVEMBER 3, 2016

Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. However, there are too many people […]. The post 3 Tips to Improve Your Guest Posting Opportunities appeared first on Marketing Insider Group.

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Branding Customer Marketing Marketers 87

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

NOVEMBER 4, 2016

A poll is a great way to give your users something immediate, easy, and engaging to do as soon as they arrive on your organization’s website. Polls are simple and easy to create, but don’t underestimate them! Polls and surveys are effective interactive content types because they’re essentially gates through which you can generate leads, […].

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User-Generated Marketing Marketers Content Marketing 86

Marketing Insider Group

NOVEMBER 1, 2016

By Jon Franko, Thinker & Partner at Gorilla 76. The following was taken from Chapter 3 of The Definitive Guide to Industrial Marketing, an educational resource from Gorilla 76. When it comes to the Xs and Os of B2B marketing, many traits are shared across niches. One such trait is the fact that the buying […]. The post Aligning industrial marketing with the industrial professional’s buying process appeared first on Marketing Insider Group.

Education 86

Education Marketing Marketers Content Marketing 86

Marketing Insider Group

NOVEMBER 2, 2016

Small talk can be super awkward. We’ve all been there: stuck at a party trying to make connections but every attempt at a conversation seems to be met with pauses. Maybe we panic and just begin hurling comments into thin air until our would-be acquaintance makes a polite excuse and walks away. For marketers, awkward […]. The post How a Good Quiz is Like a Great Conversation with your Buyer appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 84

Marketing Insider Group

OCTOBER 29, 2016

This is the second archived installment of my SnapClasses, deep dives into a topic or technique in creativity, content marketing, or tech. You can find the first version and more details about SnapClasses in this post. In this episode, I’m talking about four major trends in communication and tech that we should watch closely and […]. The post What’s Happening with Facebook Messenger, Medium, Podcasts & Influencers?

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Communications Content Marketing Marketing Marketers 84

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications