Adobe Experience Cloud Blog
AUGUST 3, 2017
Guest blogging can be a phenomenal strategy for getting in front of a wider audience and getting links back to your site, but there are many pitfalls that can derail your chances of getting published. Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. 1. They Don’t Target the Blog They’re Pitching.
Marketing Insider Group
AUGUST 1, 2017
There is an entire world of content out there beyond blogs. It’s true, they are one of the most widely used forms of content. 4 out of 5 brands use blogs as part of their marketing strategy. They’re cited as the most effective type of content for lead generation – the number one concern of B2B marketers […]. The post Content Marketing Without a Blog – Is It Possible?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Rock Content
JULY 31, 2017
Sales and marketing leaders within the B2B world are abuzz about account-based everything. From account-based marketing to account-based sales development to account-based social selling (ABSS), the excitement is palpable. Forrester identified key areas B2B companies should be focusing on in their 2017 B2B Predictions Report , and account-based marketing ranked #1.
Zumvu
AUGUST 4, 2017
When it comes to growing a blog, it is the search engine giant Google that apparently plays the key role, right? Wrong! The survival of your blog in this World Wide Web is not only depended on Google.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Adobe Experience Cloud Blog
AUGUST 2, 2017
In healthcare, extraordinary technology and innovative strategies exist side-by-side with last century’s tools, systems, and out-of-date status quo. This old world/new world dichotomy makes healthcare operations difficult and confusing. And it’s the same with healthcare marketing. The promise and payoff of modern marketing often seems out of reach to healthcare marketers.
Marketing Insider Group
JULY 31, 2017
In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […].
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
AUGUST 2, 2017
Gone are the days when blogging was considered as a mere hobby. With the ever-increasing competition in the business world, it has now become one of the key sources of revenue generation.
Adobe Experience Cloud Blog
AUGUST 1, 2017
Chinese philosopher Laozi once famously said, “A journey of a thousand miles starts with a single step.” And as someone who has traveled around a bit, I couldn’t agree more. But to me, that first step has nothing to do with my feet—step one is always about building a plan. Whether it’s a trip around the world or a simple marketing campaign, planning out your goals, what you want to accomplish, and how you’re going to get there are integral to making sure your journey starts off on the right foot
Marketing Insider Group
AUGUST 2, 2017
Your customer retention rate is a metric that reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business. Customer retention isn’t just about seeing how good of a job your marketing and sales teams are doing. When you track this number, you know when you’ll need to make vital changes […]. The post What Is Customer Retention Rate & Why Should You Care?
Duct Tape Marketing
AUGUST 2, 2017
Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Rebekah Radice. Podcast Transcript. Social media didn’t go away – it just moved. It moved to become another strategic element of marketing where it belongs. The fact is, if you plan to benefit from social behavior, you must alter your thinking around the proper use of social media for each stage of the customer jounry.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
AUGUST 4, 2017
For the 133rd episode of The Marketing Book Podcast, I interviewed Adele Sweetwood, author of The Analytical Marketer: How to Transform Your Marketing Organization. Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building […].
Marketing Insider Group
AUGUST 3, 2017
As a B2B marketer, a big part of your role will be producing content designed to engage your clients and prospects, but it is increasingly difficult to achieve cut-through. Our latest blog looks at what makes your content stand out – and what doesn’t. Thought leadership is a phrase that’s used to cover a multitude […]. The post Is Your Thought Leadership Really Thought Leading?
Marketing Insider Group
AUGUST 3, 2017
Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level. Based on a survey by Zoominfo, ABM is very […].
Marketing Insider Group
AUGUST 1, 2017
Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison – on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com’s supply chain services […].
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
AUGUST 1, 2017
Sales teams are understandably a little cautious when it comes to marketing automation. We don’t want to annoy our customers with too much communication – nor do we want risk losing valuable leads by sending out generic interactions with no inherent worth. However, at the same time, we don’t want to let any potential prospects […]. The post How Sales Can Use Marketing Automation to Drive Revenue appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 2, 2017
Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]. The post Lead Nurturing: 5 Useful Tactics to Get More Opportunities appeared first on Marketing Insider Group.
Marketing Insider Group
JULY 31, 2017
After just a few minutes of browsing on LinkedIn, you can almost always recognize someone who’s actively looking for a new job… Suddenly after weeks of inactivity, they rise from the grave, upload a new profile picture and polish up all of their skills and personal information. Their network is suddenly updated with dozens of new […]. The post How Ignoring the Power of Networking Is Hindering the Growth of Your Marketing Career appeared first on Marketing Insider Group.
Marketing Insider Group
AUGUST 4, 2017
The information age has a downside: Advice Overload. In the face of ubiquitous experts and never-ending best practices and how-tos and secrets, what if you trusted your intuition? Well, for starters, you’d need to focus more on your own context than all that advice. Luckily, today, we explore one question you can ask yourself to […]. The post 1 Question to Ask to Make Sense of Endless Expert Advice [Podcast] appeared first on Marketing Insider Group.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Adobe Experience Cloud Blog
JULY 31, 2017
Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers? Instead, marketing and sales pros must dig deeper to uncover what can truly set initiatives apart.
Adobe Experience Cloud Blog
AUGUST 4, 2017
One of my favorite movie lines is, “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller’s words have never been more applicable to the world of marketing than they are right now. The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them.
Duct Tape Marketing
AUGUST 3, 2017
Transcript of Create and Market Work That Lasts written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John J: The vast majority of revenue in the creative industries, from publishing to music to Hollywood, comes from content that’s over a year old. That’s right. We all get excited about the launch, about the new glitzy thing.
Duct Tape Marketing
AUGUST 3, 2017
How Writing for the Stages of Awareness Will Convert More Readers into Paying Customers written by Guest Post read more at Duct Tape Marketing. Tell a two-year-old the value of getting good grades in school. Go ahead. Try it. If you don’t have a two-year-old handy, let me tell you that you’re wasting your time trying. But you know that. So why do we write copy that immediately gives an answer to a problem your reader may not even know they had?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Duct Tape Marketing
AUGUST 1, 2017
Getting More Uses Out of Existing Content written by John Jantsch read more at Duct Tape Marketing. With content taking the marketing world by storm over the past few years, it can be easy to feel overwhelmed with all of the content you need to produce in order to stay ahead of your competition, not to mention coming up with new ideas of content that haven’t already been written.
Duct Tape Marketing
AUGUST 2, 2017
Transcript of Why We’re All Still Talking About Social Media written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Social media, gosh. Are we still talking about that? Well, yes, of course we are. But it’s not this extension of your marketing, it is a part of your strategic approach. It works at all phases of the funnel of the journey.
Duct Tape Marketing
JULY 29, 2017
Weekend Favs July 29 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
Duct Tape Marketing
AUGUST 4, 2017
Revive and Re-purpose: How to Use Old Content for Better Results written by Guest Post read more at Duct Tape Marketing. Today’s modern world relies heavily on the internet to make transactions and businesses even faster. In a single click, an item from the other corner of the world could be right on your doorstep in just a few days time. Truly, the age of the modern world is upon us.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Expert insights. Personalized for you.
134 
Let's personalize your content