Hubspot Marketing
MARCH 28, 2019
As a video marketer, editing might be the most important part of post-production. If you can’t seamlessly weave your shots together or get your cut to hit the right frame, your video will seem unpolished and disengage your viewers. That said, if you’re operating on a shoestring budget, you might not be able to afford video editing software. So what’s a video marketer to do without editing software?
Adobe Experience Cloud Blog
MARCH 29, 2019
Account-based marketing (ABM) is neither a product nor a point solution. Rather, it’s a strategy, a mindset, and ultimately a cultural movement. Done correctly, this culture shift leads to better sales and marketing partnership , and eventually the ability to maximize revenue potential together with sales. On the marketing side, ABM forces them to think like salespeople, which means going from a lead-based to an account-based mentality.
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Content Marketing Institute
MARCH 27, 2019
If you like to scan content to pick up some helpful tips, this article and infographic are for you. Make your way through the alphabet for 26 nuggets to improve your headline-writing chops. Continue reading → The post The Easy A-to-Z Guide to Writing Great Headlines [Infographic] appeared first on Content Marketing Institute.
Neil Patel
MARCH 26, 2019
As a child, I did everything that most kids did. I played outside with friends, I watched a lot of TV, I loved eating cereal for breakfast, and I went to school. My childhood wasn’t too much different than yours. But there was one thing that was a bit unique. I grew up watching Bloomberg before I went to school. Now, I don’t want you to think I was some child prodigy because I wasn’t.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MARCH 26, 2019
YouTube is the second largest search engine, with over 1.8 billion users per month -- so it's an undeniably powerful channel for your marketing efforts. However, if you don't use YouTube for your current marketing strategy, you're not alone. In fact, only nine percent of U.S. small businesses use YouTube to reach their audience. In 2018, the HubSpot Academy team didn't take advantage of YouTube, either.
Adobe Experience Cloud Blog
MARCH 28, 2019
Steve Lucas, SVP of Marketo, an Adobe company, on Thursday challenged the thousands of attendees at Adobe Summit—The Digital Experience Conference to make every experience count. “Experience,” he said, “is the line between epic and epic failure.”. With that, Adobe CEO Shantanu Narayen came on stage to discuss with Lucas Adobe’s 2018 acquisition of Marketo.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 29, 2019
Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling. Continue reading → The post 5 (More) Secrets of Great Storytellers appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 28, 2019
No matter what industry you’re in, email list building is still an important and high impact marketing activity. Though you may see the occasional article proclaiming “email marketing is dead,” you can safely continue your campaigns, and know that “the money is in the list” ( as they say ). Now, there are many ways to build an email list - tactics and tools beyond simple sidebar lead magnets and popup forms.
Adobe Experience Cloud Blog
MARCH 28, 2019
The younger the consumer, the higher their expectations for the companies they engage with. That’s the overall takeaway from Adobe’s 2019 “CXM Index” report, based on a survey of 1,500 U.S. adults regarding preferences and expectations for digital experiences in the retail, travel and hospitality, media and entertainment , and financial services industries.
Marketing Insider Group
MARCH 25, 2019
Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more […].
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
MARCH 28, 2019
To help you tackle the many challenges you face as a writer, we offer dozens and dozens of tips, tools, and examples. They’ll help you write content that stays on mission, wins readers over, and more. Continue reading → The post 57+ Tools, Tips, and Examples to Make Your Writing Better appeared first on Content Marketing Institute.
Hubspot Marketing
MARCH 27, 2019
Prior to September 2017, YouTube provided a built-in tool that allowed you to edit your videos before publishing to the platform. However, as of last September 20, 2017, YouTube's Video Editor tool is no longer an option. On YouTube's Help Forum , Community Manager Marissa explained, "We've seen limited usage of these features, so we've retired them to focus our efforts on building new tools and improving on other existing features.".
Sprout Social
MARCH 27, 2019
Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.
Marketing Insider Group
MARCH 26, 2019
“Why do I need a content marketing workshop?” you may ask. After all, you have a Facebook page, a website, and even a blog where you occasionally post information about your business and what it sells. But a content marketing workshop can take you beyond the occasional blog post and Facebook page into a coherent […]. The post Why You Need a Content Marketing Workshop appeared first on Marketing Insider Group.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
MARCH 26, 2019
Your sales team finds four legit leads from 500 white paper downloads. What happened? Your audience wanted the info, it wasn’t interested in a transaction. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute.
Litmus
MARCH 28, 2019
Email marketing is becoming more and more data-driven. But when dashboards and stats dominate decision making, it’s easy to forget that behind every open there is an individual—behind every click there is a human. Don’t get us wrong. Utilizing the power of data is crucial for every email marketer. But marketers who’ve truly mastered their art combine a data-driven mindset with another crucial skill: empathy.
Sprout Social
MARCH 26, 2019
Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.
Marketing Insider Group
MARCH 28, 2019
B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […].
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
MARCH 25, 2019
In the social media sphere, navigational challenges abound for content marketers. How can you be sure which paths will lead you to achieving your goals? Consult the new edition of our social media survival guide for answers. Continue reading → The post How to Avoid Getting Stranded on the Road to Social Success [Examples] appeared first on Content Marketing Institute.
Traackr
MARCH 27, 2019
Read this article to discover 10 beverage influencer profiles to follow for their great content, high engagement rates or large, engaged audiences.
Sprout Social
MARCH 26, 2019
You’ve heard the talk about social media listening but now you want to know how to put it to use. Listening isn’t a fad and it’s not going away as long as there are online discussions to monitor. These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. To review what social media listening is and how it’s different from monitoring, check out our thorough listening guide here.
Marketing Insider Group
MARCH 25, 2019
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
MARCH 25, 2019
Posted by Paola-Didone. One of the biggest challenges in SEO is measuring impact — we know what matters (or doesn’t matter) until the rules of the game have changed. And when they do, we’re all scrambling to find a baseline again. I decided to put together a list of what I consider to be steadfast SEO recommendations. This list has yielded wins for a number of my clients — they had an impact that we were able to identify and quantify — and might be useful to you and your clients.
Duct Tape Marketing
MARCH 27, 2019
Why Your Marketing Must Be Led By Strategy First written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on Strategy First Marketing. A lot of people use the term “marketing strategy,” when what they’re really talking about is marketing tactics. Strategy is not just a Facebook post or a paid search campaign or blog posts.
Sprout Social
MARCH 27, 2019
Should you be using Quora for marketing? In 2019, Quora turned 10 years old. However, you might have missed that it can also be a powerful platform for reaching your brand’s audience. More than 300 million monthly users are scouring Quora at any given time and now marketers have a variety of ways to reach them. If you’re looking to develop your thought leadership presence, confirm your authority in your niche or simply spread brand awareness, Quora is the way to go.
Marketing Insider Group
MARCH 26, 2019
A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them. An increasing number of businesses are discovering the benefits of using a content strategy platform to plan and execute their content […]. The post What Is A Content Strategy Platform And Why You Need One appeared first on Marketing Insider Group.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Moz
MARCH 28, 2019
Posted by randfish Satisfying your searchers is a big part of what it means to be successful in modern SEO. And optimal searcher satisfaction means gaining a deep understanding of them and the queries they use to search. In this section of the One-Hour Guide to SEO, Rand covers everything you need to know about how to satisfy searchers, including the top four priorities you need to have and tips on how to avoid pogo-sticking in the SERPs.
Duct Tape Marketing
MARCH 26, 2019
Erasing Limits to Find Your Purpose written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Laura Gassner Otting. Podcast Transcript. Today’s guest on the podcast is keynote speaker, author, and founder and Chief Catalyzing Officer at Limitless Possibility, Laura Gassner Otting. With a background in recruiting in the nonprofit sector, she has walked countless leaders through major career shifts and changes.
Litmus
MARCH 26, 2019
Email geeks, get ready to see more interactive emails in your Gmail inboxes. Today Gmail announced that support for AMP for Email is beginning to roll out to Gmail’s desktop email clients, with support for Gmail’s mobile apps following soon. We’re excited to announce that we’ve partnered with Gmail to enable support for AMP in Litmus Email Previews for Gmail and G Suite, allowing email marketers to see how their AMP emails render in subscribers’ inboxes.
Marketing Insider Group
MARCH 25, 2019
If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other? What is Artificial Intelligence? Artificial intelligence is a branch of information technology that enables computers to […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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