Adobe Experience Cloud Blog

JULY 21, 2016

Author: Mike Tomita Some people say that you learn more from your mistakes than your successes. However, if you’re a digital marketer , your mistakes might be seen by hundreds of thousands (even millions!) of people and could cost your company an equal, or greater, amount of dollars. Those are some tough lessons. Hopefully, I can spare you some heartburn and heartache by helping you avoid some of the biggest and most common mistakes in the world of digital marketing.

Digital Marketing 98

Digital Marketing Thought Leadership Social Media Marketing Marketing 98

Sprout Social

JULY 19, 2016

What began as a simple platform for specific college networks has grown into a hub of social activity for 1.65 billion monthly active users. Popular Facebook features like Pages, News Feed and a suite of advertising tools have made this network a must-have for marketers and advertisers. Since 2004 countless new Facebook features have been released for you to use to meet your business objectives.

Marketing 99

Marketing Marketers Advertising Advertisers 99

Marketing Insider Group

JULY 20, 2016

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies. When executed properly, the right marketing moves can help raise brand awareness, generate traffic, and allow your company to stand out from the crowd. […].

Marketing Strategy 86

Marketing Strategy Branding Marketing Marketers 86

Zumvu

JULY 16, 2016

Video is a very powerful medium and if put to the best use, can produce great results. So, if you haven’t thought of having a video or video ad yet, you can start planning one and help your business reach new heights.

Video Marketing 52

Video Marketing Marketing Marketers 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 22, 2016

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward?

Email Marketing 92

Email Marketing Thought Leadership Shipping CMO 92

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. You won’t find many selfies, heated arguments about celebrities or artsy brunch pictures. Most people sign up for LinkedIn for one of three reasons: Networking. Job hunting. Lead generation.

Whitepaper 96

Whitepaper User-Generated Online Buyers Advertising 96

Zumvu

JULY 20, 2016

Prisma is a new app which helps you turn your digital photos into artwork. It is currently available on iOS and will soon be available for Andriod devices too.

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Adobe Experience Cloud Blog

JULY 20, 2016

Author: Graham Gallivan As a marketer, it’s important to have all the tools and resources you need to build, measure, and optimize your campaigns. But just as important, it can be a tall order for IT to keep your marketing team equipped with all of the tools you need to be successful. Traditionally, marketing and IT departments operated in silos, but these boundaries are becoming increasingly blurred in the digital marketplace.

Thought Leadership 92

Thought Leadership Marketing Automation Platform Marketing Marketers 92

Sprout Social

JULY 22, 2016

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. We’ve put together a roundup of some of the best ones. Check ‘em out and bookmark, follow or subscribe for your own benefit. .

Social Media Marketing 50

Social Media Marketing Marketing Marketers Analytics 50

Marketing Insider Group

JULY 20, 2016

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals. The management team expects marketing to lower customer acquisition costs. […].

Customer Acquisition 64

Customer Acquisition Marketing Marketers Management 64

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

JULY 16, 2016

Find a summarized list of popular SEM/SEO Tools that ease the report generation, keyword research, backlink check, search result visibility and traffic report.

SEO 52

SEO 52

Adobe Experience Cloud Blog

JULY 18, 2016

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! But what does this mean for you as a marketer? What do you need to know about ABM? Why does it matter? How do you know if it’s right for your business? So many questions, and now’s the time for answers.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Sprout Social

JULY 17, 2016

Sometimes the best content can be found right under your nose and on your social feed. This week, we found some noteworthy blog posts from a few of our Sprout Social All Stars. As we were scrolling through our Twitter and Facebook, we found a chock-full of actionable content marketing tips, Facebook tricks and even some personal advice that’s sure to pull on your heartstrings.

Advertising 45

Advertising Advertisers Place Content Marketing 45

Marketing Insider Group

JULY 19, 2016

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016. At the time I am writing this, that was just 17 […]. The post Content We Crave: The Untold Backstory and the Most Powerful Way to Use It appeared first on Marketing Insider Group.

Marketing 59

Marketing Marketers Content Marketing 59

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Communications

Zumvu

JULY 22, 2016

Find here a list of top websites that offer high quality stock images and photos that you can use for any purpose without getting into any copyright issues.

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Duct Tape Marketing

JULY 20, 2016

How to Choose Your Ideal Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Susan Baier. You know what I love about the fact that I’ve been in business as long as I have – I finally figured out who I want to work with. No, really, it takes time. I’ve been working with my ideal client for a number of years now but it’s still a work in progress, constantly evolving as the world evolves.

Market Research 48

Market Research Market Segmentation Brand Management Communications 48

Rock Content

JULY 17, 2016

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth. Marketing teams build reputations around thought leadership and influential best practices while also reducing overhead for their companies.

Thought Leadership 40

Thought Leadership Content Marketing Marketing Strategy Branding 40

Marketing Insider Group

JULY 21, 2016

Do you ever wake up in a cold sweat and shout “I’m not getting the kind of traffic I’d like on my website!” Even if you aren’t disrupting your family’s sleep, there are plenty of reasons to worry about content marketing, and whether or not it is currently working towards your campaign’s success. If you’ve […]. The post 5 Speedy Ways to Boost Content Marketing Traffic appeared first on Marketing Insider Group.

Content Marketing 55

Content Marketing Marketing Marketers Marketing Strategy 55

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you. You need a plan and a good one. Whether you are starting a content marketing plan from scratch or just need to refine your strategy, below are some things to consider.

Marketing Strategy 99

Marketing Strategy Content Marketing Transform Marketing 99

Duct Tape Marketing

JULY 22, 2016

5 Ways Content Marketing Can Benefit PR written by Guest Post read more at Duct Tape Marketing. photo credit PicJumbo. With the advent of social media, the tables turned for professionals working in the PR industry. All of the sudden, everyone was a publisher. What took weeks to organize – in terms of promotion for businesses and causes – now happened in a blink of an eye.

PR 48

PR Content Marketing Marketing Marketers 48

Contently B2C

JULY 18, 2016

Making products and services more accessible to widespread and valuable audiences is the ultimate goal for brands all over the world. And in Europe, they’re succeeding more and more—thanks, in large part, to content marketing. About 71 percent of European marketers created more content in 2015 than they did the year prior. In Finland, 80 percent of marketers use original content to target their customers; in Denmark, that number raises to 86 percent.

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Marketing Insider Group

JULY 21, 2016

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell. Inbound […]. The post How Inbound Marketing Killed Cold Calling appeared first on Marketing Insider Group.

Inbound Marketing 53

Inbound Marketing Marketing Marketers Content Marketing 53

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

JULY 19, 2016

Author: Nick Westergaard Content is king! Content rules! No one is going to tell you in this day and age that you need to create less content. In fact, according to the Content Marketing Institute and Marketing Profs, 80% of marketers across all sectors (B2B, consumer, nonprofit) are using content in some form. Of those same marketers, 74% have plans to produce even more content in the year ahead.

Thought Leadership 92

Thought Leadership eBook User-Generated Whitepaper 92

Duct Tape Marketing

JULY 21, 2016

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. photo credit: Learn the Benefits of Combining Email and Social Media via photopin (license). As a brand, your public image matters. However, it is important to note that 55 percent of people have a natural distrusts for brands. In the internet age not only do people discover information in a split second, but they can actually influence a brand’s future depending on what they share.

PR 43

PR Copywriting Branding Marketing 43

Marketing Insider Group

JULY 18, 2016

Whether it is on a smartphone, tablet, or desktop, consumers are opting for video content over all other content choices. According to Animoto’s 2015 Online and Social Video Marketing Study, video marketing is playing a larger role in customer acquisition and engagement with four times as many consumers preferring to watch a video about a product […].

Customer Acquisition 53

Customer Acquisition Branding Video Marketing Product 53

Marketing Insider Group

JULY 22, 2016

According to a 2015 study by Cone Communications, sixty-four percent of millennials use social media to address or engage with companies around social and environmental issues. People are making an effort to learn proactively about the way a company engages with the world before they decide to support it. If you want to engage your audience, […].

Millennials 51

Millennials Marketing Marketers Communications 51

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JULY 16, 2016

“I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful. Many who listen are already building […]. The post How to Be More Creative When You’re Pressed for Time appeared first on Marketing Insider Group.

Marketing 50

Marketing Marketers Content Marketing 50

Marketing Insider Group

JULY 19, 2016

Do you have the super powers to hear and to answer the calls for content marketing help? Lack of a clear and strategic content marketing plan can hurt your brand — be it a small business, big company or personal reputation. Hone your listening skills to help you help others and to save them from […]. The post 36 Calls For Content Marketing Help appeared first on Marketing Insider Group.

Content Marketing 47

Content Marketing Marketing Marketers Marketing Plan 47

Marketing Insider Group

JULY 21, 2016

Bounce rate. As a digital marketer looking either to drive more traffic to your website or increase conversions on landing pages, bounce rate is one of your most important metrics. You worked hard to drive visitors to your pages – the least they could do is stick around! If you’re looking at Google Analytics and […]. The post 13 Expert Resources on Reducing Bounce Rate appeared first on Marketing Insider Group.

Analytics 46

Analytics Digital Marketing Marketing Marketers 46

Marketing Insider Group

JULY 17, 2016

Thanks to creating and hosting Unthinkable, I now have the pleasure of talking with fellow content creators on a weekly basis, typically about their side projects. (This was not written sarcastically, even though most of my work is written sarcastically. I enjoy talking shop with others who make stuff on the internets. I don’t always […]. The post Please Launch appeared first on Marketing Insider Group.

Marketing 45

Marketing Marketers Content Marketing 45

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Communications