Adobe Experience Cloud Blog

MAY 12, 2016

Author: Ellen Gomes Throughout The Marketing Nation Summit, we’ve not only had amazing, insightful, and inspiring keynote speakers, but speakers who rocked the smaller stages in our breakout sessions. Our coverage of the event wouldn’t be complete without sharing some of the sessions that offered interesting insights and unique perspectives over the last couple days.

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Marketing Insider Group

MAY 10, 2016

Last week I wrote about some “local” tools that big brand CMOs need to be aware of. Today, it’s a not-so-gentle reminder to the same group that there are lessons to be learned from startups who, just like you, are interested in learning how to expand their customer bases and increase monthly income. Fortunately, CMOs can […]. The post 5 Growth Hacking Secrets CMOs Can Apply To Their Brands appeared first on Marketing Insider Group.

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Branding Customer Marketing Marketers 89

Rock Content

MAY 8, 2016

Marketers are creating more content than ever. According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37% of B2C marketing organizations (and 32% of B2B marketers) have a documented content marketing strategy, even though those with a documented strategy are

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Marketing Plan Content Marketing B2C Whitepaper 75

Zumvu

MAY 12, 2016

Be it to promote business, make sales or for newcomer to develop career in any field, creating a personal website can prove to be a boon for an individual.

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Promotion 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

MAY 10, 2016

Author: Ellen Gomes The energy and excitement is palpable at the Marketo Marketing Nation Summit. Marketers from across the globe are in Las Vegas, Nevada to join the brain power of 5,300 marketers and peers. We’ve all heard the saying, “the early bird gets the worm,” but for our early arrivals on Monday, many of them just got muscle soreness (in a good way!

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Marketing Insider Group

MAY 12, 2016

Yes, this entire content marketing thing is great. It means that you’ve now got a much better change to actually engage your audience. Heck, if done right the struggle for eyeballs might turn into a struggle for content, to satisfy the many readers you’ve got. That is a wonderful opportunity, to say the least. People […]. The post 10 Hacks for Content Marketers Who Have Little Time appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 63

Rock Content

MAY 12, 2016

We’re right in the midst of a very important time of year for sports fans and marketers. Football season in Europe is coming to an end with the marquee match, the Champions League Final is scheduled for May 28, and the UEFA Euro 2016 kicks off in France on June 10. Meanwhile, on the other side of the pond, North American fans are tuning in to watch the NHL and NBA playoffs.

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Marketing Marketers Content Marketing 40

Zumvu

MAY 12, 2016

A page with greater number of backlinks rank higher in all search engines including Google.

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Marketing Insider Group

MAY 12, 2016

Google’s latest carrot to webmasters isn’t an algorithm update; it’s a small step aimed at bringing the mobile web on par with native apps and keeping Google relevant in the increasingly mobile-centric world we’re living in. AMP, they call it. So what is it and what does it mean for SEO? AMP stands for “Accelerated […]. The post How Does AMP Fit Into Your SEO Strategy?

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SEO Marketing Marketers Content Marketing 62

Duct Tape Marketing

MAY 11, 2016

Are You Born for This? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Chris Guillebeau. Doing what you were born to do – that’s got to be the ultimate goal of anyone right? And yet, how many, in the words of Thoreau, “lead lives of quiet desperation.” Where does one figure out what they want to be when they grow up?

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Traditional Marketing Marketing Marketers 44

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. This afternoon’s keynote brought great insights, celebrations, and inspiration.

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Gen Z Transform CMO Thought Leadership 91

Marketing Insider Group

MAY 9, 2016

There is a common perception among some marketers and individuals outside the industry that B2B purchasing decisions are made solely based on rational evidence – because business is business and it is not supposed to be “personal.” But the fact is that emotions do play a critical role, and sometimes can even be the driving […]. The post Swiped: 5 Steps To Content Marketing In A Post-Tinder World appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers 57

Marketing Insider Group

MAY 11, 2016

Today, Pew Research Center has reported that more than half of all American adults (65 percent) are on social media. This has jumped by 7 percent since the Pew Research Center started tracking usage in 2005. With so many people on social media, the various platforms have greatly influenced marketing today. Mobile marketing has been […]. The post 5 Ways Social Media has Influenced the Direction of Mobile Marketing appeared first on Marketing Insider Group.

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Influencer Marketing Marketing Marketers 56

Marketing Insider Group

MAY 8, 2016

Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live. However, what I – and I […]. The post How 10 Innovative Companies are Using Periscope to Drive Engagement appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 56

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

MAY 10, 2016

For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career. But finding the a great mentor isn’t easy. Paths and opportunities don’t always cross and […].

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Marketing Marketers Content Marketing 55

Marketing Insider Group

MAY 9, 2016

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standingchallenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people […].

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Marketing Marketers Content Marketing 55

Marketing Insider Group

MAY 13, 2016

Backlinko is one of the world’s top websites for SEO tips, advice, and training. And the man behind it, Brian Dean, is among the very best in the business. This is despite being a relative latecomer to the party – he “discovered” the industry in 2010, while trying to promote a nutrition site, […]. The post 10 Things You Can Learn About Content Marketing from Backlinko appeared first on Marketing Insider Group.

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Content Marketing Marketing Marketers Promotion 53

Marketing Insider Group

MAY 12, 2016

Businesses put a great deal of thought into the emails they send potential customers. They work hard to craft the perfect message, sometimes even taking pains to make it visually appealing. All too often, this work is done with the desktop experience in mind, despite the fact that more than half of all emails are […]. The post Are Your Emails Responsive?

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Customer Marketing Marketers Marketing Strategy 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

MAY 12, 2016

What if your “sales content problem” isn’t the real problem, but a symptom of the problem? Given the role of the sales organization to deliver primary business outcomes — new customer acquisition and profitable revenue growth — if your sales content sucks (technical term in the content business) why would you think your marketing content is any […].

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Customer Acquisition Customer Marketing Marketers 49

Marketing Insider Group

MAY 10, 2016

It’s clear that mobile marketing is an increasingly powerful channel for reaching today’s modern consumers, but it doesn’t stop there. Mobile marketing stretches just as powerfully to a B2B audience. Below, we’ll discuss five important reasons that mobile marketing is a must-have for B2B businesses as well: 1. Mobile Popularity is Growing Among Workers, Too […].

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Marketing Marketers 49

Duct Tape Marketing

MAY 12, 2016

10 Useful Tools for Email Marketers written by Guest Post read more at Duct Tape Marketing. photo credit: Pixabay. Email marketing is not dead. While the technologies and rules have changed from 10 years ago, email marketing is still a highly effective medium for communicating your brand’s message via the internet. Research indicates that 91% of consumers check their emails at least once a day and 44% of email recipients made a purchase last year based on a promotional email.

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Email Marketing Marketing Marketers User-Generated 40

Duct Tape Marketing

MAY 9, 2016

Weekend Favs May Eight written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

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Marketing Marketers 32

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

MAY 9, 2016

Author: Alexandra Nation Ah, my first software demo–I remember it like it was yesterday (it was four years ago). Somewhere out there is a shell-shocked prospect wondering why on earth they even took my call. If you’re in a client-facing role and looking to improve your demo and presentation skills, this blog post is for you. For your amusement or horror, below is a list of some of the missteps I made during that call: My voice shook from nerves and too much coffee.

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Product Thought Leadership Energy Education 92

Adobe Experience Cloud Blog

MAY 11, 2016

Author: Elaine Ip Day 2 of Marketing Nation Summit has been a whirlwind of amazing sessions and fantastic keynotes…the momentum is going strong. The highlight of the day was the inspiring keynotes from our very own CMO, Sanjay Dholakia, and an inspiring line-up of innovative marketers. This afternoon’s keynote brought great insights, celebrations, and inspiration.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Adobe Experience Cloud Blog

MAY 13, 2016

Author: Randy Frisch Content can help your sales team build relationships, handle objections, target key accounts, and expedite the sales cycle. So, why is it that according to the American Marketing Association, 90% of content goes unused by sales ? The answer is simple: They can’t find it. It’s not enough for marketers to simply create relevant content for sales enablement.

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Whitepaper Thought Leadership eBook Education 91

Marketing Insider Group

MAY 11, 2016

We are now in a stage where the general population demands constant entertainment. I blame the internet, with its wealth of cat gifs, Youtube, and instant access to everything you could ever want to know via search engines. And now we have your site, with visitors coming across it while roaming the internet. They might […]. The post How To Diagnose Boring Content (And Then Spice It Up) appeared first on Marketing Insider Group.

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Entertainment Marketing Marketers Content Marketing 58

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

MAY 13, 2016

Three Inexpensive Online Marketing Techniques Your Business Should Utilize written by Guest Post read more at Duct Tape Marketing. photo credit: Jack Moreh. How you market your business to potential and existing customers is critical to your success. Your marketing efforts need to be timely, relevant and within your budget so you can attract the people you want and keep current customers loyal to your brand.

Outbound Marketing 44

Outbound Marketing User-Generated Marketing Marketers 44

Marketing Insider Group

MAY 9, 2016

Your consumer population is a community, and they deserve ongoing support. In 2016, real-time strategies win. Companies can’t expect to profit from number acquisition alone, and they’re changing to retention-heavy mobile marketing strategy. Mobile conversion rates have increased by 64 percent compared to desktop, and for several reasons. The smartphone’s anywhere, anytime design makes ongoing customer […].

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Marketing Marketers Marketing Strategy Customer 48

Marketing Insider Group

MAY 7, 2016

Who are we kidding. Moms are the greatest…and we definitely don’t hold back from showing her how much we love her, especially when it comes to Mother’s Day. But as it turns out, moms are getting a lot of money love too. In 2015, people in the United States spent a whopping $21.2B on that […]. The post For The Love of Mom – The Business of Mother’s Day [Infographic] appeared first on Marketing Insider Group.

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Marketing Marketers Content Marketing 50

Marketing Insider Group

MAY 11, 2016

Social media began as nothing more than a place to find and connect with old friends from high school, but today it has become a massive marketing opportunity that stretches across numerous platforms and offers a way to reach, quite literally, billions of potential customers through the World Wide Web. Today’s major platforms offer huge […]. The post The Ultimate Guide To Becoming A Social Media Rock Star [Infographic] appeared first on Marketing Insider Group.

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Communications