Adobe Experience Cloud Blog

JUNE 28, 2016

Author: Jim Kowalski The phrase “sea change” is used to indicate significant transformation, usually for the better, and is derived from William Shakespeare’s work “The Tempest” (“nothing of him that doth fade; but doth suffer a sea change; into something rich and strange”). Today, it’s often used in business to describe a change in strategy or direction of a company, or a new disruptive product or business model that instigates growth.

Transform 99

Transform CMO Thought Leadership Customer 99

Sprout Social

JUNE 28, 2016

An Instagram contest is a great way to get more followers, build an engaged audience and grow your brand. However, if you’re not careful, your contest runs the risk of attracting the wrong type of people or completely flopping. The goal of your contest shouldn’t just be to increase your follower count. You want to build awareness for your brand and engage your current followers.

Branding 99

Branding 99

Marketing Insider Group

JUNE 30, 2016

Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. […].

Management 86

Management Marketing Marketers Content Marketing 86

Zumvu

JULY 1, 2016

Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?

eCommerce 52

eCommerce 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 1, 2016

Author: Mike Madden Ah, the elusive subject line. Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. How could writing 5-7 words be so hard? You used to write 2,000-word papers in college. You can form a sentence in your sleep. No really, you’re a sleep talker. The truth is that subject lines are the doorway into your email campaigns.

Thought Leadership 92

Thought Leadership eBook Branding Product 92

Sprout Social

JUNE 27, 2016

Every company’s worst nightmare is experiencing a social media fail. Whether it’s Tweeting something inappropriate, misusing a hashtag or auto-Tweeting users’ posts, the results can be catastrophic. In some cases, companies never recover from their setbacks. This article isn’t about the biggest social media fails of 2016. Instead, we’re going to focus on the steps your brand can take to avoid ending up on those lists and what to do after you have an embarrassing soc

User-Generated 63

User-Generated Fashion Social Media Marketing Branding 63

Zumvu

JUNE 30, 2016

Do you wonder why your blog or a well drafted article is unable to draw sufficient amount of traffic despite working hard on it and having used all your creative guns?

52

52

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. The team members in the trenches are monitoring rankings, bounce rates, engagement, etc., but eventually, you have to know what’s actually driving revenue—and the C-suite wants numbers to prove it.

SEO 92

SEO Thought Leadership Analytics CMO 92

Sprout Social

JULY 1, 2016

Every marketer dreams of having an opportunity to work for a company that’s rapidly expanding. When that opportunity arises, there’s a lot to learn and plenty of unexpected tasks to plan for and processes to establish. This week at #SproutChat , we were joined by Adam Palmer , Director of Digital at RumChata. During our chat, Adam talked about his marketing experience and offered our community advice on scaling a social media marketing strategy and expanding into international mark

Copywriting 46

Copywriting Marketing Mix Marketing Marketers 46

Marketing Insider Group

JULY 1, 2016

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging can be an incredibly useful tool for real estate agents […]. The post Content Marketing for Real Estate: 7 Tips for Getting Real ROI appeared first on Marketing Insider Group.

Real Estate 56

Real Estate Content Marketing Marketing Marketers 56

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Zumvu

JUNE 28, 2016

Popular SEO Blogs that offer strategies to improve visibility on the search engine, rank higher in the search engine list, convert traffic into leads.

SEO 52

SEO 52

Adobe Experience Cloud Blog

JUNE 27, 2016

Author: Vyoma Kapur Welcome to Shark Week! This week, people from all over the world are tuning into content programming dedicated to—yep, you guessed it—sharks. This follows the well-timed release of The Shallows, a movie about a lone surfer’s survival attempts against a shark attack. With the fascination surrounding these mysterious creatures of the sea, I’d like to draw some parallels from the underwater ecosystem to our very own marketing ecosystem.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Duct Tape Marketing

JULY 1, 2016

How to Recover From Mistakes and Appease Unhappy Clients written by Guest Post read more at Duct Tape Marketing. photo credit Pixabay. Few things are as stressful for a business owner or customer support representative as an angry client. A bad review can harm your business’ reputation and drive off future customers, and an irate person on the phone can make it challenging to keep your emotions calm and the conversation constructive.

Copywriting 50

Copywriting Customer Product Marketing 50

Marketing Insider Group

JUNE 28, 2016

Evergreen content can help you grow your business along with your authority, but do you know what evergreen content is? Evergreen content in the most basic definition is content that is optimized for SEO the right way and has no expiration date that will maintain your expertise and authority for a long time period. As […]. The post How to Increase Your Authority with Evergreen Content appeared first on Marketing Insider Group.

SEO 54

SEO Marketing Marketers Content Marketing 54

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Zumvu

JUNE 27, 2016

Find comprehensive list of some of the popular file sharing & hosting sites that offer cloud storage & allow large files to be sent securely.

52

52

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. When we describe time, we don’t just mean the flow of days, weeks or months that account for each calendar year.

Transform 40

Transform Millennials CMO B2C 40

Duct Tape Marketing

JUNE 28, 2016

How and Why You Must Do Competitive Research written by John Jantsch read more at Duct Tape Marketing. The term competitive research often conjures up notions of spying and espionage, but the fact is, you must commit to ongoing competitive research as a way to grow and evolve. When I talk about the concept of competitive research as a core practice, I sometimes encounter some pushback from business owners.

eBook 46

eBook SEO Advertising Advertisers 46

Marketing Insider Group

JUNE 28, 2016

My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can […]. The post Content Source: The Secret Sauce To Quality Content appeared first on Marketing Insider Group.

Product 51

Product Marketing Marketers Content Marketing 51

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Zumvu

JUNE 29, 2016

A short review of some of the top eCommerce builders sites that facilitate the creation of online stores with their simple and intuitive interface.

eCommerce 52

eCommerce 52

Adobe Experience Cloud Blog

JUNE 29, 2016

Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? Many organizations have an insatiable appetite for content because the ability to offer interesting, relevant, and useful content is one of the only ways left to truly break through and engage your audience in an environment that’s considered ‘noisy’ on a good day and downright frenetic on an average one.

eBook 91

eBook Thought Leadership Whitepaper PR 91

Duct Tape Marketing

JUNE 29, 2016

How to Create a Core Message written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this week’s episode of the Duct Tape Marketing Podcast, I’m going to talk to you about Creating a Core message for your company. I’m not interviewing anyone – it’s just me talking to you and providing you with valuable advice on how to successfully navigate through your Customer Journey.

eBook 43

eBook Customer Journey Customer Marketing 43

Marketing Insider Group

JUNE 27, 2016

Testing and optimizing content is extremely important to your marketing strategy. No matter how small or large your team is, optimizing content can generate the same or even more leads than brand new content. In a study from HubSpot, one marketer managed to double the amount of monthly leads from the blog by optimizing old […]. The post The Beginner’s Guide to Content Experiments appeared first on Marketing Insider Group.

Marketing Strategy 50

Marketing Strategy Management Branding Marketing 50

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Zumvu

JULY 1, 2016

Some of the top and widely used Website Builders have been discussed here that facilitate the construction of websites without manual coding.

52

52

Contently B2C

JUNE 30, 2016

“How do I talk to Gen Z?” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. The executive wanted to make sure his brand would appeal to teenagers, not only with an eye toward future sales, but also in order to attract top young talent.

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64

Duct Tape Marketing

JUNE 25, 2016

Weekend Favs June Twenty-Five written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from online source or one that I took out there on the road.

Social Media Marketing 38

Social Media Marketing Marketing Marketers 38

Marketing Insider Group

JUNE 28, 2016

Forrester reports that 99% of leads do not convert. LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Here […]. The post Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure appeared first on Marketing Insider Group.

Marketing 49

Marketing Marketers Content Marketing 49

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

JUNE 27, 2016

Start Targeting the Right Accounts for your Business A little over a decade ago companies realized the need for more personalized marketing. Consumers of all types started craving a more personalized buying experience and the ways of marketing had to change so those expectations could be met. Creating a personalized buying experience required marketers to […].

Marketing 49

Marketing Marketers Personalized Marketing Marketing Strategy 49

Marketing Insider Group

JUNE 29, 2016

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of […]. The post What Are Customers Looking for at the Bottom of the Funnel?

Customer 49

Customer Marketing Marketers Content Marketing 49

Marketing Insider Group

JUNE 27, 2016

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty F **g Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, f **g love sponsored content,” said news and entertainment reader Erica Olson, adding that when […].

Entertainment 49

Entertainment Advertising Advertisers Marketing 49

Marketing Insider Group

JUNE 29, 2016

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked as the most important content marketing goal in the latest B2B Content […].

Content Marketing 48

Content Marketing Marketing Marketers 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications